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关键词： “新三变”   电子商务   扶农   新媒体   乡村振兴  

摘要： 本文探讨了榕江“新三变”政策与电子商务结合对农村经济发展的影响。“新三变”即手机变成“新农具”、直播变成“新农活”、数据变成“新农资”,通过现代信息技术与传统农业的深度融合,推动农村经济的转型升级。研究表明,电子商务显著提升了农民收入,降低了交易成本,提高了农产品的附加值和市场竞争力。政府通过政策支持、技术培训和基础设施建设,帮助农民掌握电商技能,缩小城乡收入差距。榕江县的实践案例展示了政策与科技结合的强大力量,提升了农产品的品牌知名度和销售量,促进了乡村旅游业的发展,为其他地区提供了有益的参考。然而,该模式仍面临技术基础设施和品牌意识不足等挑战。未来,需要持续增加政策和资源投入,以推动农村经济的可持续发展。This article explores the impact of the Rongjiang “New Three Transformations” policy in conjunction with e-commerce on rural economic development. The “New Three Transformations” refer to the transformation of mobile phones into “new agricultural tools”, live streaming into “new farming activities”, and data into “new agricultural materials”. By deeply integrating modern information technology with traditional agriculture, this approach promotes the transformation and upgrading of the agricultural economy. The research indicates that e-commerce significantly enhances farmers’ income, reduces transaction costs, and increases the added value and market competitiveness of agricultural products. The government supports farmers in acquiring e-commerce skills through policy support, technical training, and infrastructure development, thereby narrowing the income gap between urban and rural areas. The practical cases from Rongjiang County demonstrate the powerful synergy of policy and technology, enhancing the brand awareness and sales of agricultural products, and promoting the development of rural tourism, providing valuable references for other regions. However, this model still faces challenges such as inadequate technological infrastructure and lack of brand awareness. In the future, continuous investment in policies and resources is needed to promote the sustainable development of the rural economy.

关键词： 电子商务   眼动研究   发展趋势   用户体验  

摘要： 本文回顾与展望了眼动追踪技术在电子商务领域的应用。眼动追踪技术通过分析用户视线行为,优化用户体验和广告效果,实现个性化推荐。尽管面临技术成本高、数据隐私保护和数据分析复杂性等挑战,未来研究将聚焦技术创新、多模态数据融合和人工智能应用,推动眼动追踪技术在电商的深入发展。预计该技术将与VR、AR等新兴平台结合,为电商带来更丰富的用户体验和商业价值。The paper reviews and looks forward to the application of eye-tracking technology in the field of e-commerce. Eye-tracking technology optimizes user experience and advertising effects by analyzing visual behavior, and enables personalized recommendations. Despite challenges such as high technological costs, data privacy protection, and the complexity of data analysis, future research will focus on technological innovation, multimodal data fusion, and the application of artificial intelligence to promote in-depth development of eye-tracking technology in e-commerce. It is anticipated that this technology will be integrated with emerging platforms such as virtual reality (VR) and augmented reality (AR), bringing a richer user experience and commercial value to e-commerce.

关键词： 岗课赛证   综合育人模式   职业院校   电子商务专业  

摘要： 本文探讨了“岗课赛证”综合育人模式下职业院校电子商务专业的育人模式路径。通过分析技能型社会的提出背景及基本内涵,阐述了“岗课赛证”综合育人模式的提出背景、基本内涵及其在电子商务专业中的应用。该模式通过深化校企合作、构建模块化课程体系、强化实践教学和完善评价体系等路径,促进了教育与产业的深度融合,提升了人才培养的针对性与适应性,激发了学生的学习动力,提高了教学质量与效果,并增强了社会认可度,提升了毕业生的就业质量。

关键词： 互联网   电子商务   养老模式   对策  

摘要： 随着我国人口老龄化趋势加强,养老成了社会关注的热点问题,但传统的养老模式与当下的养老需求并不匹配,我国急需推动养老模式的创新。在互联网的大背景下,创新发展电子商务养老模式,对于满足老年人的多样化养老需求具有积极意义。因此本文从这一角度出发,先介绍了电子商务养老模式的必要性,接着指出现在互联网背景下电子商务养老模式存在的问题,最后给出发展电子商务养老模式的对策建议。With the strengthening of the aging trend of China’s population, pension has become a hot issue of social concern, but the traditional pension model does not match the current pension demand, and China urgently needs to promote the innovation of the pension model. In the context of the Internet, the innovation and development of e-commerce pension model is of positive significance to meet the diversified pension needs of the elderly. Therefore, from this perspective, this paper first introduces the necessity of e-commerce pension model, then points out the problems existing in the current e-commerce pension model in the context of the Internet, and finally gives countermeasures and suggestions for the development of e-commerce pension model.

关键词： 电子商务   个人信息保护   企业责任   企业实践  

摘要： 随着电子商务的不断发展,网络消费已经成为我们生活中不可或缺的一部分。在享受线上消费便利的同时,消费者的相关信息权益也时时受到威胁。为了保障消费者信息主体的权益,在电商领域有立法作为保障、行业自律作为指引,以确保电商平台和企业可以合法合规经营。在立法保护和行业保护相结合的框架下,电商平台和企业应当承担起法律、道德、社会和技术责任,构建起信息安全的网络消费环境。With the continuous development of e-commerce, online consumption has become an indispensable part of our lives. While enjoying the convenience of online shopping, consumers’ relevant information rights are constantly under threat. To protect the rights of consumers as information subjects, there should be legislation in the e-commerce sector as a safeguard and industry self-regulation as guidance, ensuring that e-commerce platforms and businesses can operate legally and compliantly. Within the framework of combined legislative and industry protection, e-commerce platforms and businesses should assume legal, moral, social, and technical responsibilities to build a secure information environment for online consumption.

关键词： 社交电商   银行业   传统银行   电子商务  

摘要： 随着电子商务的快速发展,银行业面临新的挑战和机遇。文章旨在探讨银行业如何通过社交电商环境进行创新和转型,以实现跨越式发展。文章采用蓝海战略,对比分析了银行业发展现状,并提出相应的社交电商战略布局。研究发现,银行业需要提供个性化服务、高效的风险甄别方法,并加强理财教育。文章借鉴电商理念,为银行业提供了创新的见解和策略,旨在帮助其实现持续发展。

关键词： 跨境电商   企业新质生产力   智能供应链   数字技术   内部治理  

摘要： 跨境电商依托于数字技术要素成为我国对外贸易的重要引擎,并为当今企业实现高质量发展提供了新的机遇。文章基于2015~2022年我国上市公司数据,以国家跨境电子商务综合试验区政策试点为准自然试验,采用双重差分模型考察跨境电商对企业新质生产力的促进作用。研究结果表明,跨境电商积极影响企业新质生产力,在多重稳健性检验的基础上仍然成立,对于国有、高科技行业、东部地区企业,跨境电商对企业的促进效应更明显。研究结果为更好发展跨境电商,加快形成企业层面新质生产力,激发微观主体价值创造潜力,推进高质量发展提供一定的经验参考。Cross-border e-commerce, relying on digital technology elements, has become an important engine for China’s foreign trade and provides new opportunities for today’s enterprises to achieve high-quality development. The article is based on data from listed companies in China from 2015 to 2022, using the policy pilot of the National Cross-Border E-Commerce Comprehensive Pilot Zone as a natural experiment, and adopting a difference in differences model to examine the promoting effect of cross-border e-commerce on the new quality productivity of enterprises. The research results indicate that cross-border e-commerce has a positive impact on the new quality productivity of enterprises, which still holds true on the basis of multiple robustness tests. For state-owned, high-tech industries, and enterprises in the eastern region, the promotion effect of cross-border e-commerce on enterprises is more significant. The research results provide certain experience and reference for better developing cross-border e-commerce, accelerating the formation of new quality productivity at the enterprise level, stimulating the potential for micro subject value creation, and promoting high-quality development.

关键词： 电子商务   个人信息   法律保护   消费者  

摘要： 目前,我国电子商务的发展已经全面进入3.0时代,电商行业在大数据、云计算等算法的推动下快速发展。电商行业的快速发展离不开消费者个人信息的助力作用,消费者个人信息成为助力各大电商产业发展的重要资源。消费者个人信息对电商平台而言,蕴含巨大的商业价值,但电商行业依靠信息资源提高经济效益的同时,由于缺乏有效的法律规制致使消费者个人信息权被侵害的乱象频发,电商平台过度收集、泄露消费者个人信息等问题亟待解决。实践中,消费者个人信息保护存在平台与消费者之间对话难、监管机制不健全、消费者维权难、消费者个人信息类型化保护机制缺失等困境。对此可以通过拓宽平台与消费者之间的对话路径、完善消费者个人信息保护的监管机制、推行个人信息保护的公益诉讼、建构消费者个人信息的区分保护模式等手段,实现对消费者个人信息的有效保护。At present, the development of China’s e-commerce has fully entered the 3.0 era, and the e-commerce industry is developing rapidly under the promotion of big data, cloud computing and other algorithms. The rapid development of the e-commerce industry cannot be separated from the role of consumer personal information, and consumer personal information has become an important resource to help the development of major e-commerce industries. Consumer personal information contains huge commercial value for e-commerce platforms, but while the e-commerce industry relies on information resources to improve economic benefits, due to the lack of effective legal regulations, consumers’ personal information rights are frequently infringed chaos, e-commerce platforms excessive collection, disclosure of consumer personal information and other problems need to be solved. In practice, consumer personal information protection has difficulties in the dialogue between the platform and consumers, the supervision mechanism is not perfect, the consumer rights protection is difficult, and the consumer personal information type protection mechanism is missing. In this regard, the effective protection of consumers’ personal information can be achieved by broadening the dialogue path between the platform and consumers, improving the supervision mechanism for consumer personal information protection, promoting public interest litigation for personal information protection, and constructing a differentiated protection model for consumer personal information.

关键词： 电子商务   农村   乡村振兴  

摘要： 随着互联网技术的发展,电子商务进入农村,在乡村振兴的背景下,更是成为推动农村经济发展的重要力量。同时,农村电子商务在基础设施服务、电商人才和流动资金等方面存在问题。本文首先对农村电子商务的重要意义进行介绍,之后分析农村电子商务在发展过程中存在的问题,并在其基础上提出解决措施:完善农村基础设施,重视农村电子商务人才的培养和引进,加大对农村电子商务发展的金融支持。With the development of Internet technology, e-commerce has entered the countryside, and has become an important force to promote the development of rural economy under the background of rural revitalization. At the same time, rural e-commerce has problems in infrastructure services, e-commerce talent and working capital. This paper first introduces the significance of rural e-commerce, and then analyzes the problems existing in the development process of rural e-commerce, and proposes solutions on the basis of it: improve rural infrastructure, pay attention to the cultivation and introduction of rural e-commerce talents, and increase financial support for the development of rural e-commerce.

关键词： 电子商务   推荐系统   协调过滤   矩阵补全问题  

摘要： 随着互联网的快速发展,新型的商业运营模式——电子商务使得我们的生活越来越便捷。本文所考虑的推荐系统是电子商务技术中的一种,其是利用电子商务网站向客户提供商品信息和建议,帮助用户决定应该购买什么产品,模拟销售人员帮助客户完成购买过程。协调过滤推荐技术是推荐系统技术中的一种,其基本思想是用户可以根据兴趣进行分类,类似的用户有着非常相似的利益,可以通过协作用对目标用户接收信息,过滤其他用户使用的建议,且其算法一般可以分为基于记忆和基于模型两类。本文主要研究推荐系统中协调过滤技术的基于模型的算法,即矩阵补全问题在推荐系统中的应用。在本文中,我们构造了矩阵补全问题的非凸连续松弛模型,并运用加速的迭代阈值算法求解模型,然后运用真实数据检验模型和算法在推荐系统中的有效性。With the rapid development of the Internet, the new business operation model—electronic commerce makes our life more and more convenient. The recommender system considered in this paper is one of electronic commerce technologies, which uses e-commerce websites to provide customers with commodity information and suggestions, help users decide what products to buy, and simulate sales personnel to help customers complete the purchase process. Collaborative filtering recommended technology is one of the recommender system technologies, its basic idea is that the user can be classified according to interest, similar users have very similar interests, can receive information through collaboration to the target user, filtering other users use suggestions, and the algorithm can be divided into two categories based on memory and based on the model. This paper focuses on the model-based algorithm of collaborative filtering technique in recommender system, namely the application of matrix completion problem in recommender system. In this paper, we construct a non-convex continuous relaxation model for the matrix completion problem, and use the accelerated iterative threshold algorithm to solve the model, and then use the real data to test the effectiveness of the model and the algorithm in the recommender system.