课程文献中心 更多>>

关键词： 电子商务   乡村振兴   农村电商   农村经济   城乡差距   生产要素  

摘要： 在电子商务盛行的背景下,是否以及如何将乡村振兴计划与电子商务相结合成为了相关部门需要思考的新问题。在过去,互联网普及率是阻碍农村电商发展的最大困难,但随着互联网的发展,农村互联网普及率越来越高,农村电商发展也迎来了新契机与新挑战。电子商务逐步渗透到农村生产、流通和消费领域,变成了乡村振兴的重要驱动力。然而,在电子商务驱动乡村振兴战略的实施过程中,遇到了设施、政策和管理等方面的问题。因此,本文探讨了电子商务对乡村振兴计划的影响,以及农村电子商务发展的困境并提出相关建议。In the context of the prevalence of e-commerce, whether and how to integrate the rural revitalization plan with e-commerce into a new issue that relevant departments need to consider. In the past, the Internet penetration rate was the biggest obstacle to the development of rural e-commerce. However, with the development of the Internet, the rural Internet penetration rate is getting higher and higher, and the development of rural e-commerce also ushered in new opportunities and challenges. E-commerce has gradually penetrated into the fields of rural production, circulation, and consumption, becoming an important driving force for rural revitalization. However, in the implementation process of the e-commerce driven rural revitalization strategy, problems have been encountered in terms of facilities, policies, and management. Therefore, this article explores the impact of e-commerce on the rural revitalization plan, as well as the difficulties in the development of rural e-commerce and puts forward relevant suggestions.

关键词： 毛皮行业   对外贸易   新经济形势   数字化   电子商务  

摘要： 新经济形势下的国际贸易环境正经历数字化、供应链重组和环保趋势的变革。数字化和电子商务推动全球贸易增长,供应链重组影响贸易流向,环保和可持续发展成为重要议题。在这样的背景下,毛皮行业需提高产品环保性能并遵守国际贸易规则,以保持竞争力并实现可持续发展。本文通过对国际贸易环境、毛皮行业现状及趋势的分析,提出一些具体的建议和策略,助力毛皮行业应对挑战、保持竞争力、实现可持续发展。

关键词： 行业标准   跨境电子商务   人才培养  

摘要： 在数字经济的驱使下,跨境电子商务迅猛发展,但跨境电商专业的人才培养模式却与行业需求出现了脱节,学生的职业能力与行业需求存在较大差距。文章首先指出跨境电商的行业现状和发展趋势,接着剖析跨境电商人才培养的突出问题。通过内在矛盾的分析与动力识别,厘清行业标准赋予跨境电商人才培养的新方向和新思路,明确行业标准视角下跨境电子商务人才应具备的核心素质,最后构建基于行业标准的跨境电子商务应用型人才的培养模式。

关键词： 异化消费   直播带货   电子商务  

摘要： 当前,网红直播带货已经成为电商新热点,不管是销售额还是利润率都远超实体店和以搜索流量为主的传统电商。一方面,高销售额和利润率的折射出一批具有“异化”特征的消费者,“异化”消费者只追求物质方面的享受而忽略精神方面的追求,没有批判性思维而成为“单向度的人”;“异化”消费者还存在热衷于超前消费和符号消费,受资本奴役沉溺于虚假消费的满足,受到消费主义意识形态的操控,失去了自我意识和对本真生存意义的追求。另一方面,“直播带货”在资本逻辑的掌控下蕴含着向违法甚至犯罪行为过渡的可能性,电商从业者自身应该保持充分警惕,规范自身销售行为,主动承担社会责任,引导消费者适度、理性消费。Currently, live streaming e-commerce with internet celebrities has become a new hot topic in e-commerce, with sales and profit margins far exceeding those of physical stores and traditional e-commerce that mainly rely on search traffic. On the one hand, high sales and profit margins reflect a group of consumers with “alienation” characteristics. “Alienated” consumers only pursue material enjoyment and ignore spiritual pursuits, without critical thinking and become “one-dimensional people”;Alienated consumers still have a passion for advanced and symbolic consumption, are enslaved by capital and indulge in the satisfaction of false consumption, are manipulated by consumerism ideology, and lose self-awareness and the pursuit of true survival significance. On the other hand, “live streaming sales” contains the possibility of transitioning to illegal or even criminal behavior under the control of capital logic. E-commerce practitioners should remain fully vigilant, regulate their sales behavior, actively assume social responsibility, and guide consumers to consume moderately and rationally.

关键词： 乡村振兴   农村   电子商务  

摘要： 近年来,农村电子商务作为乡村振兴战略的重要支撑力量,已经在推动农业转型升级、促进城乡一体化发展等方面展现出显著成效。它不仅在提升农民收入、调整产业结构、稳定就业市场以及助力脱贫攻坚等方面发挥着重要作用,更是乡村全面振兴的关键因素。鉴于此,本文深入探讨了农村电商在乡村振兴中的驱动作用及其重要意义,对当前农村电商发展所面临的问题进行了系统分析,并提出了切实可行的突破路径,旨在为农村电商的持续健康发展提供理论支持和实践指导。In recent years, rural e-commerce, as an important supporting force for rural revitalization strategy, has shown significant results in promoting agricultural transformation and upgrading, and promoting urban-rural integration development. It not only plays an important role in increasing farmers’ income, adjusting industrial structure, stabilizing the employment market, and assisting in poverty alleviation, but is also a key factor in the comprehensive revitalization of rural areas. In view of this, this article deeply explores the driving role and important significance of rural e-commerce in rural revitalization, systematically analyzes the problems faced by the current development of rural e-commerce, and proposes practical breakthrough paths, aiming to provide theoretical support and practical guidance for the sustainable and healthy development of rural e-commerce.

关键词： 电子商务   数据保护   隐私   监管   法律规制  

摘要： 我国虽然针对电子商务中的数据与隐私进行了法律层面上的保障,但电子商务环境中数据保护与隐私依然面临着挑战与困境,当今电子商务中的数据保护与隐私存在多个法律问题。一方面,数据收集与使用的合法性问题凸显;另一方面,数据安全保障问题亟待解决,数据泄露事件频发,防范措施不足。要解决这些问题,建议完善相关法律法规、加强监管力度、建立健全监管机构、提高企业与消费者的法律意识,这些措施将有助于推动电子商务的健康发展和个人权益的有效保障。Although China has provided legal protection for data and privacy in e-commerce, data protection and privacy in the e-commerce environment still face challenges and difficulties. Currently, there are multiple legal issues regarding data protection and privacy in e-commerce. On the one hand, the legitimacy of data collection and use is highlighted;On the other hand, data security issues urgently need to be addressed, with frequent data leakage incidents and insufficient preventive measures. To address these issues, it is recommended to improve relevant laws and regulations, strengthen regulatory efforts, establish sound regulatory agencies, and enhance the legal awareness of enterprises and consumers. These measures will help promote the healthy development of e-commerce and effective protection of personal rights and interests.

关键词： 电子商务   商品流通效率   居民消费结构  

摘要： 本文基于2012-2022年居民消费数据,构建电子商务对居民消费结构升级影响的回归模型,对其影响效果及影响机制进行实证检验。研究发现,电子商务发展能够显著促进我国居民消费结构升级。商品流通效率在电子商务发展影响居民消费结构中,发挥了正向中介效应。电子商务发展对居民发展型及享受型消费支出的增长具有显著积极影响。电子商务发展对中高收入以及高收入水平居民的消费结构升级具有显著正向影响。本文结合实证分析结果提出相关建议。

关键词： 数商兴农   农村电子商务   发展模式   武威市  

摘要： “数商兴农”是农村电子商务发展的重要方向,强调利用数字技术将商业与乡村产业进行深度融合,进一步激发农村经济活力。文章基于“数商兴农”背景和数字技术发展现状,分析了武威市农村电子商务的发展模式,探讨了武威市农村电子商务发展模式存在诸如:农产品供应链不健全、政策保障机制不完善、物流基础设施不完备、电子商务人才较短缺等问题,提出了相应的优化路径建议,以期推动武威市农村电子商务的高质量发展。

关键词： 人工智能   电子商务   高质量发展   路径研究  

摘要： 随着信息技术的迅猛发展,电子商务已成为全球经济的重要组成部分,人工智能技术的引入为电子商务提供了新的解决方案和发展路径。本文通过系统分析人工智能和电子商务,指出人工智能技术对电子商务高质量发展的重要性,分析人工智能赋能电子商务高质量发展的现状,提出了人工智能在电子商务高质量发展中的四大应用路径:用户体验优化、供应链与物流管理优化、市场营销与客户关系管理以及数据安全与隐私保护。研究旨在为电子商务企业提供切实可行的人工智能应用策略,助力其实现高质量发展,并为未来的研究和实践提供参考。With the rapid development of information technology, e-commerce has become an integral part of the global economy, and the introduction of artificial intelligence (AI) technology has provided new solutions and development pathways for e-commerce. This paper systematically analyzes AI and e-commerce, highlighting the importance of AI technology for the high-quality development of e-commerce. It examines the current state of AI-enabled e-commerce and proposes four key application pathways for AI in e-commerce: optimizing user experience, enhancing supply chain and logistics management, improving market marketing and customer relationship management, and ensuring data security and privacy protection. The research aims to provide practical AI application strategies for e-commerce companies, helping them achieve high-quality development, and offering valuable insights for future research and practice.

关键词： 新媒体环境   电子商务平台   抖音   营销策略  

摘要： 随着新媒体的快速发展,电子商务平台的运营和营销策略也在持续变化。本文以中国新兴的流行短视频新媒体平台——抖音为对象,深入分析新媒体时代电子商务平台的营销策略及其效果。首先,介绍新媒体环境下的电子商务发展情况,其次通过抖音案例的深入剖析,挖掘出其成功的营销策略,如利用个性化推荐系统、创新互动形式、借力社区营销等。实证研究表明,抖音运用这些营销策略在新媒体环境下实现了用户基数的急剧增加和商业价值的提升。最后,根据研究结果,提出新媒体环境下电子商务平台营销策略的借鉴与建议,以期更好地理解新媒体环境下的电子商务营销逻辑,为电子商务实践者提供理论参考和实践借鉴。