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关键词： 互联网+   电子商务   O2O养老   社区居家养老   可持续发展  

摘要： 随着我国人口老龄化的加剧,传统的养老服务模式已难以满足老年人多样化的需求。在“互联网+”时代,随着电子商务市场的日益完善,O2O (Online to Offline)社区居家养老模式应运而生,打破传统养老服务的瓶颈,构建起一个更加开放、高效、多元的养老服务体系,成为养老服务领域的重要创新方向,为我国老龄化社会的可持续发展提供有力支撑。本文将从电商发展背景下O2O社区居家养老模式的发展现状及问题、O2O社区居家养老模式面临的挑战进行分析,并提出相应的建议,通过加强制度建设,培养专业人才,多元化资金筹措,利用新技术提升服务质量,构建多层次服务体系等来推动O2O社区居家养老模式的可持续发展,以期为未来养老服务的发展提供参考。With the aggravation of population aging in China, the traditional model of senior care service has been difficult to meet the diversified needs of the elderly. In the era of “Internet+”, with the increasing improvement of the e-commerce market, O2O (Online to Offline) community home care model came into being, breaking the bottleneck of the traditional elderly care services and building a more open, efficient and diversified elderly care service system, which has become an important innovation direction in the field of elderly care services and provides strong support for the sustainable development of China’s aging society. In this paper, we will analyze the development status and problems of O2O community home care model under the background of e-commerce development, the challenges faced by O2O community home care model, and put forward corresponding suggestions to promote the sustainable development of O2O community home care model by strengthening the system construction, cultivating professionals, diversifying financing, using new technologies to improve the quality of service, and constructing a multilevel service system, in order to provide reference for the future development of elderly care services.

关键词： 乡村振兴   数字经济   电子商务   农产品营销  

摘要： 在数字化时代的迅猛发展浪潮中,电商助农成为促进乡村经济发展效率提升的重要动力。在共同富裕背景下,要实现以电子商务为依托,将引进来和走出去相结合,进一步拓宽农村电商市场,完善产业链、供应链管理,构建产销对接清晰、责任明晰的新业态、新模式。在“三农”领域,电子商务在推广农产品、提高农业数字化转型水平、增加农民就业机会等方面取得了显著成效,在销售农产品和增加农民收入方面发挥着积极作用。推动农村电子商务的高质量发展,赋能乡村振兴,促进农产品标准化建设,加强农村电商人才培养体系,推进电子商务区域协调发展,构筑农村电商发展新高地,使农村电商持续为实现乡村振兴目标和全面建设现代化强国做出贡献。The wave of rapid development in the digital era has brought opportunities and challenges to the development of rural e-commerce. In the context of common wealth, it is necessary to take e-commerce as the basis for combining bringing in and going out, further expanding the rural e-commerce market, improving the industrial chain and supply chain management, and building a new industry and model with clear production and marketing connections and clear responsibilities. In the field of “three rural areas”, e-commerce has achieved remarkable results in promoting agricultural products, improving the level of digital transformation of agriculture, increasing employment opportunities for farmers and improving the landscape of rural areas, and has played a positive role in selling agricultural products and increasing farmers’ income. Promoting the high-quality development of rural e-commerce, empowering rural revitalisation, promoting the standardisation of agricultural products, strengthening the rural e-commerce talent training system, advancing the coordinated development of e-commerce in the region, and constructing a new high ground for rural e-commerce development, will enable rural e-commerce to continue to make a contribution to realising the goal of revitalising the countryside and building a modernised and powerful country.

关键词： 农村地区   电子商务   高质量发展   SWOT分析  

摘要： 近年来,贵州的农村地区电子商务发展迅速,贵州省作为中国西南地区的一个重要省份,其独特的地理和文化背景使其在发展电子商务时面临特别的挑战和机会。将高质量发展理念融入电子商务实践,不仅可以推动贵州经济的增长,还可以保护其丰富的自然资源和文化遗产。本文以贵州省为例,通过分析贵州农村电子商务高质量发展的必要性,指出目前贵州农村电子商务高质量发展面临的优势、劣势、威胁、机遇,提出了农村电子商务高质量发展的对策,这对于助力贵州农村地区的进一步发展和贯彻落实乡村振兴战略具有一定的借鉴意义。In recent years, the development of rural e-commerce in Guizhou has been rapid. As an important province in southwestern China, Guizhou’s unique geographical and cultural background presents specific challenges and opportunities for developing e-commerce. Integrating high-quality devel-opment concepts into e-commerce practices can not only promote economic growth in Guizhou but also protect its rich natural resources and cultural heritage. Taking Guizhou Province as an example, this paper analyzes the necessity of high-quality development of rural e-commerce in Guizhou, identifies the current strengths, weaknesses, opportunities, and threats faced by Guizhou’s rural e-commerce, and proposes countermeasures for its high-quality development. These insights are valuable for furthering the development of rural areas in Guizhou and implementing the rural re-vitalization strategy.

关键词： 随机微分方程   软件可靠性模型   银行软件   电子商务  

摘要： 在数字经济时代,随着电子商务快速发展,银行软件系统的规模显著扩大,软件故障跟踪系统中故障的报告存在随机性、不规律性以及各种不确定因素,因此故障检测过程可以看作是一个随机过程。在软件可靠性领域,随机微分方程常用于描述软件故障的发生过程及其可靠性的动态变化,在故障检测率方面,广义拐点S型故障检测率往往具有更强的灵活性,因此本文提出一种基于随机微分方程和广义拐点S型故障检测率的软件可靠性模型,并使用极大似然估计方法对模型的参数进行估计。最后在A银行测试中心数据集上进行验证,实验结果表明本文提出模型对实验数据拟合效果最好。因此该模型相较于其他经典软件可靠性模型具有优越性。In the era of digital economy, with the rapid development of e-commerce, the scale of banking software systems has expanded significantly, and the fault reporting in the software fault tracking system has randomness, irregularity and various uncertain factors, so the fault detection process can be regarded as a random process. In the field of software reliability, stochastic differential equations are often used to describe the occurrence process of software failures and the dynamic changes of their reliability, and the generalized inflection point S-type fault detection rate is often more flexible in terms of fault detection rate, so this paper proposes a software reliability model based on stochastic differential equations and generalized inflection point S-type fault detection rate, and uses the maximum likelihood estimation method to estimate the parameters of the model. Finally, it is verified on the data set of A Bank test center, and the experimental results show that the proposed model has the best fitting effect on the experimental data. Therefore, this model has advantages over other classical software reliability models.

关键词： 乡村振兴战略   电子商务   农村发展  

摘要： 乡村振兴战略实施后,农村经济发展备受党中央的重视。随着互联网的高速发展,电子商务成为提升乡村经济水平的重要措施。充分利用电子商务带来的便利,不断拓宽农村农产品的销售渠道,进而提升乡村居民生活水平及其幸福指数。本文主要从农村基础设施、特色农产品、电商人才、村民、物流设施五个方面探讨在乡村振兴战略下农村电子商务发展中所存在的问题,并针对这些主要问题提出:完善农村电商发展的基础设施、优化农业生产体系、重视农村电子商务人才的培养,树立农村电商发展的主体意识、激发村民的积极性、构建完善的农村物流配送网络等解决对策,旨在为农村电子商务以及经济发展提供一定参考。After the implementation of the rural revitalization strategy, the development of rural economy has received much attention from the Party Central Committee. With the rapid development of the Internet, e-commerce has become an important measure to improve the economic level of rural areas. We should make full use of the convenience brought by e-commerce, continuously expand the sales channels of rural agricultural products, and thus improve the living standards and happiness index of rural residents. This article mainly discusses the problems existing in the development of rural e-commerce under the strategy of rural revitalization from five aspects: rural infrastructure, characteristic agricultural products, e-commerce talents, villagers, and logistics facilities. In response to these main problems, it proposes solutions such as improving the infrastructure for the development of rural e-commerce, optimizing the agricultural production system, attaching importance to the cultivation of rural e-commerce talents, establishing the main consciousness of rural e-commerce development, stimulating the enthusiasm of villagers, and constructing a sound rural logistics distribution network. The purpose is to provide some reference for rural e-commerce and economic development.

关键词： “双师型”教师   职业本科   电子商务专业   校企合作  

摘要： 2019年,国家提出开展本科层次的职业教育试点,在师资队伍方面,强化教师“双师”素质,对“双师型”教师占比、专兼教师等提出了明确要求。在对职业院校进行调研的基础上,针对“双师型”教师队伍建设存在的问题,以湖南软件职业技术大学电子商务专业“双师型”教师队伍建设实践为例,从“双师型”教师标准、师资培育、多元化教师队伍、激励和监督机制等方面探索“双师型”教师队伍的建设路径,以提高师资队伍质量和教学水平。

关键词： 高校   新商科   复合型创新型人才   电子商务   人才培养  

摘要： 当前电商人才存在三大矛盾:一是电商行业快速变化与人才缺口之间的矛盾,二是电商企业对人才的要求与高校教育模式的矛盾,三是专业技能单一与企业对复合型创新型人才需求增加的矛盾。高度专业化、细分化和智能化的电子商务新职业将不断涌现,电子商务职业体系将逐步完善,这将促进更多劳动者在电子商务领域实现就业,也对人才多层次培养体系发展提出更高的要求。电子商务类专业的教育必须从现实出发,秉承创新驱动发展理念,深化人才的供给侧改革,从知识、技能、创新、职业素养及跨界融合等方面破解电商类人才教育面临的难题。

关键词： 电子商务   数字化转型   供应链管理创新  

摘要： 电子商务是现代经济体系中不可缺失的部分,其不仅带来了大量的就业,也方便了人们的生活。随着电商市场竞争力度增强,供应链管理数字化转型成为众多电商企业发展面对的主要问题。数字化供应链管理的创新不仅是提升企业运营效率、改善客户体验、降低运营成本、增强供应链弹性的关键措施,也是保持企业竞争力的必然选择。研究围绕加大数据安全技术研究、采用标准化数据接口、建立供应商管理平台和分阶段逐步投资等策略,探讨了电商企业创新供应链管理模式的具体方案。希望研究建议能够提高电子商务企业的供应链管理水平,实现长期可持续发展。E-commerce is an indispensable part of the modern economic system, which not only brings a large number of jobs, but also facilitates people’s lives. With the increasing competition in the e-commerce market, the digital transformation of supply chain management has become a major issue facing the development of many e-commerce enterprises. The innovation of digital supply chain management is not only a key measure to improve enterprise operational efficiency, enhance customer experience, reduce operating costs, and strengthen supply chain resilience, but also an inevitable choice to maintain enterprise competitiveness. The research focuses on strategies such as increasing research on data security technology, adopting standardized data interfaces, establishing supplier management platforms, and gradually investing in stages, exploring specific solutions for e-commerce enterprises to innovate their supply chain management models. I hope that research recommendations can improve the supply chain management level of e-commerce enterprises and achieve long-term sustainable development.

关键词： 电子商务平台   种业市场拓展   供需优化   电子商务安全   创新商业模式  

摘要： 随着信息技术的飞速发展,电子商务已深刻改变了种业的市场结构和经营模式。本研究全面分析了电子商务平台在种业市场拓展中的作用,探讨了不同电商模式如B2B、B2C和C2C在种业中的应用,并评估了这些平台如何帮助种业企业拓宽销售渠道、提升市场覆盖率及优化供需关系。此外,文章还讨论了电商平台带来的技术安全、法规合规及市场竞争挑战,并提出了相应的对策。通过对国内外种业电商平台的案例分析,本研究揭示了电子商务在推动种业创新和全球市场拓展中的作用,旨在为种业企业和政策制定者提供参考和指导。

关键词： 电商直播平台   直播营销人员   法律责任  

摘要： 电子商务平台的直播带货是一种基于互联网技术的新兴产业,但是不断出现的有损消费者权益的事件也体现出了对该行业严格规制的必要性。本文着重列举了电商平台直播带货广告行为的典型不法现象,以《广告法》等文件的法律框架为基准,并且结合直播带货的内在逻辑运行和各类主体的权利义务关系梳理出电商平台的事后规制体系和各类直播营销人员的法律责任。Live streaming of e-commerce platforms is an emerging industry based on Internet technology, but the continuous occurrence of incidents that harm the rights and interests of consumers also reflects the need for strict regulation of the industry. Based on the legal framework of the Advertising Law, this article focuses on the typical illegal phenomena of e-commerce platforms’ live-streaming advertising behaviors, and combines the internal logic of live-streaming and the rights and obligations of various entities to sort out the post-event regulatory system of e-commerce platforms and the legal liabilities of various live-streaming marketers.