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关键词： 电子商务   消费水平   居民收入   消费结构  

摘要： 本文选取30个省份的数据样本,从电子商务发展能力、电子商务服务水平、互联网基础建设水平、政策发展水平四个角度构建电子商务发展综合评价体系,基于双向效应面板模型,实证了电子商务发展对居民消费水平的影响,以及商品交易成本在二者之间的调节作用。研究结果表明,电子商务发展对居民消费水平有正向促进作用,商品交易成本能够负向调节两者之间的关系。基于此,本文建议需要加大对电商领域的政策扶持,提高电商产品的质量,强化品牌建设,完善网络与物流等基础设施建设,促进电子商务健康有序发展,提升居民消费水平。

关键词： 绿色包装   物流   电子商务  

摘要： 物流和包装是电子商务不可或缺的。近些年来,电子商务的蓬勃发展推动着我国快递业也不断发展,我国的快递业发展突飞猛进,这不可避免的就会有大量包装废弃物的产生。我国一直在提倡绿色环保的快递包装,但是在这一过程之中还存在着许多问题,造成了严重的生态破坏。本文就电子商务平台存在的问题进行对策分析以期助力快递业绿色发展。Logistics and packaging is indispensable to e-commerce. In recent years, the rapid development of e-commerce has promoted the development of express delivery industry in our country, which will inevitably produce a lot of packaging waste. Our country has been advocating green environmental package, but in this process, there are still many problems, causing serious ecological damage. This paper analyzes the problems of e-commerce platform in order to promote the green development of express industry.

关键词： 人工智能   电子商务   个性化   推荐系统  

摘要： 在人工智能技术背景下,电子商务个性化推荐系统作为一种能精确匹配用户偏好并提升平台收益的工具,成为了提升网络服务体验和增强平台竞争力的关键。本文旨在针对现有电子商务个性化推荐系统中存在的局限性提出优化策略,从而增强平台的竞争力,推动平台的高质量发展。

关键词： 电子商务   乡村经济   路径  

摘要： 随着电子信息技术的迅猛进步与互联网的广泛普及,电子商务不仅拓宽了农产品的市场渠道和销售范围,还为乡村企业开辟了前所未有的发展空间。然而,电子商务在推动乡村经济的过程中,也遭遇了包括发展不均衡和基础设施缺乏等挑战。因此,需加强网络基础设施建设、促进数字技术普及,同时加强品牌建设和质量普及,以便进一步促进乡村电子商务经济的可持续发展。With the rapid progress of electronic information technology and the widespread popularity of the Internet, e-commerce not only broadens the market channels and sales scope of agricultural products, but also opens up unprecedented development space for rural enterprises. However, in the process of promoting rural economy, e-commerce has also encountered challenges such as uneven development and lack of infrastructure. Therefore, we need to strengthen the construction of network infrastructure, promote the popularization of digital technology, while strengthening brand building and quality popularization, in order to further promote the sustainable development of rural e-commerce economy.

关键词： 电子商务   供应链管理   数字化转型   数字化创新  

摘要： 在新时代背景下,人们的消费模式从“线下”转变为“线上”,市场竞争日趋激烈,市场需求也在不断变化,企业需要不断转型升级来适应新的市场需求。在此背景下,电子商务行业进入了快速发展时期。然而,传统的供应链管理模式已经无法适应当前的市场需求。因此,如何更好地进行供应链管理创新,提升供应链管理水平是当前企业亟待解决的问题。本文通过分析电子商务供应链管理存在的问题,提出了加强电子商务供应链管理数字化转型与创新的策略。

关键词： 黑龙江省   农产品   电子商务  

摘要： 在农产品电子商务蓬勃发展的今天,发挥地区农产品优势尤其重要,黑龙江省作为我国粮食大省,具有得天独厚的作物生长条件,打造了一批具有地域特色的农产品,因此通过电商平台将产品进行出售有利于农村增产增收,提高农民幸福感、获得感、满足感,本文分析了黑龙江省农产品电子商务的发展现状、目前存在的问题并提出了相应的对策建议,一是强化市场监管;二是加大农产品宣传力度;三是结合产区发展区域优势发展农产品电商;四是培育专业电商人才队伍,希望能够进一步拓宽黑龙江省农产品销售渠道,促进黑龙江省农业高质量发展,推动农业产业升级。With the vigorous development of e-commerce for agricultural products today, it is particularly important to leverage the strengths of regional agricultural products. Heilongjiang Province, as a major grain-producing province in China, boasts exceptional crop growing conditions and has cultivated a series of agricultural products with regional characteristics. Therefore, selling these products through e-commerce platforms is conducive to increasing rural production and income, enhancing farmers’ sense of happiness, fulfillment, and satisfaction. This paper analyzes the current development status and existing problems of agricultural product e-commerce in Heilongjiang Province and proposes corresponding countermeasures and suggestions. Firstly, strengthen market supervision;secondly, intensify the promotion of agricultural products;thirdly, develop agricultural product e-commerce in line with the regional advantages of production areas;fourthly, cultivate professional e-commerce talent teams. It is hoped that these measures can further broaden the sales channels of agricultural products in Heilongjiang Province, promote high-quality agricultural development, and drive the upgrading of the agricultural industry.

关键词： 电子商务   养老服务   数字化转型  

摘要： 当前我国人口老龄化程度日益加深,养老服务市场面临着巨大的发展机遇和挑战。利用数字化技术加快推进养老服务产业数字化转型是养老服务升级的重要战略选择。电子商务作为数字化经济的重要业态,在推动养老服务数字化转型中发挥着重要作用。目前电子商务在养老服务数字化转型中的应用面临着服务内容与养老需求存在差异、服务覆盖面较小、服务质量参差不齐、信息安全存在隐患等挑战。本文从深化技术研发、创新服务模式、强化品牌建设、加强政府监管和政策支持等方面为未来电子商务更好地推动养老服务数字化转型提出对策建议。At present, China’s aging population is deepening, and the pension service market is facing great development opportunities and challenges. Using digital technology to accelerate the digital transformation of the pension service industry is an important strategic choice for the upgrading of pension services. As an important form of digital economy, e-commerce plays an important role in promoting the digital transformation of pension services. At present, the application of e-commerce in the digital transformation of pension services is facing challenges such as differences in service content and pension needs, small service coverage, uneven service quality, and hidden dangers of information security. This paper puts forward countermeasures and suggestions for the future e-commerce to better promote the digital transformation of pension services from the aspects of deepening technology research and development, innovating service mode, strengthening brand building, strengthening government supervision and policy support.

关键词： 农产品电子商务   乡村振兴   发展路径   制约因素  

摘要： 新时代电子商务快速发展,在乡村振兴的背景下,其对乡村经济的健康发展起着重要作用。大力发展农产品电子商务,不仅可以使农产品销售信息得以共享,还能有效减少中间环节和拓展销售渠道。如今,我国农产品电子商务取得了一系列的成就,但其的进一步发展也面临着盈利能力较差、人才缺乏、标准化程度低、品牌建设薄弱等制约因素。急需通过加大信息化基础设施建设、完善农产品物流配送体系、培养农村电子商务专业人才、制定农产品标准化体系和打造知名农产品品牌等举措,优化农产品电子商务发展路径,推动农产品电子商务持续健康发展。With the rapid development of e-commerce in the new era, it plays an important role in the healthy development of rural economy in the context of rural revitalization. Vigorously developing e-commerce for agricultural products not only enables the sharing of agricultural product sales information, but also effectively reduces intermediate links and expands sales channels. Nowadays, China’s agricultural e-commerce has achieved a series of achievements, but its further development also faces constraints such as poor profitability, lack of talent, low standardization, and weak brand building. It is urgent to optimize the development path of agricultural product e-commerce and promote its sustainable and healthy development by increasing the construction of information infrastructure, improving the logistics and distribution system of agricultural products, cultivating rural e-commerce professionals, formulating agricultural product standardization systems, and building well-known agricultural product brands.

关键词： 电子商务   有限理性   集合优化问题   Levitin-Polyak良定性  

摘要： 在许多经济模型中,决策者需要通过比较集值优化问题的目标函数来衡量支出以达到自身收益的最大。在电子商务视角下,本文讨论了有限理性下基于改进集的集合优化问题E-u-最小解集的Levitin-Polyak良定性和广义Levitin-Polyak良定性,并通过有限理性模型证明了该良定性的充分条件。此外,借助非线性分析的方法给出了集合优化问题(广义) Levitin-Polyak良定性的特征刻画。这些结果为电子商务在实际生活中的应用打下了夯实的理论基础。In many economic models, decision-makers need to measure expenditures by comparing the objective functions of set-valued optimization problems in order to achieve maximum benefit. Under the perspective of E-commerce, this paper studies the Levitin-Polyak well-posedness and generalized Levitin-Polyak well-posedness of E-u-minimal solution of set optimization problems under bounded rationality via improvement set. Furthermore, the sufficient condition of well-posedness is given by using a bounded rationality model. Besides, we obtain the characterization of (generalized) Levitin-Polyak well-posedness for the problem by utilizing nonlinear analysis method. These results have laid a solid theoretical foundation for the application of E-commerce in practical life.

关键词： 数商兴农   农村电子商务   主成分分析   支持向量机  

摘要： 在“数商兴农”的背景下,农村电子商务的高质量发展对乡村振兴战略的实施及新农村的建设具有重要的作用。本文选取2013—2023年陕西省农村电子商务相关指标体系,运用主成分分析法,得到影响农村电子商务高质量发展的因素主要集中在应用度方面。为进一步分析陕西省农村电子商务的未来发展趋势,本文采用小样本数据预测的支持向量机算法,预测陕西省农村电子商务的高质量发展趋势。研究表明,陕西省农村电子商务的发展整体呈上升趋势,但由于发展中遇到瓶颈,近年来增长较为缓慢。对此,本文提出相应的对策与建议。