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关键词： 乡村振兴   非物质文化遗产   电子商务  

摘要： 非物质文化遗产(以下简称“非遗”)作为中华文化的瑰宝,具有独特的文化价值和经济潜力。随着电子商务的快速发展,将非遗产品推广到更宽广的国内国际市场已成为助力乡村振兴的一种重要策略。本文首先从乡村文化传播,乡村产业发展、乡村非遗品牌营销、乡村非遗人才培育四个方面分析了非遗传承与电商发展相融合对乡村振兴的意义,接着指出非遗和电商发展相融合在促进乡村振兴的过程中存在乡村文化生态瓦解,非遗文化脱域、缺乏专业人才队伍的支撑、非遗电商平台优质产品匮乏,价格两极分化、非遗领域知识产权保护薄弱、乡村地区缺乏现代物流体系等问题,最后提出相对应的建议。Intangible cultural heritage (hereinafter referred to as “intangible cultural heritage”), as the treasure of Chinese culture, has unique cultural value and economic potential. With the rapid development of e-commerce, promoting intangible cultural heritage products to a wider domestic and international market has become an important strategy to help rural revitalization. This paper first analyzes the significance of the integration of non-inheritance and e-commerce development to rural revitalization from four aspects: rural cultural communication, rural industry development, rural intangible cultural heritage brand marketing, and rural intangible cultural heritage talent cultivation, and then points out that the integration of intangible cultural heritage and e-commerce development leads to the collapse of rural cultural ecology in the process of promoting rural revitalization. Intangible cultural heritage out of domain, the gradual reduction of the team of non-genetic inheritors, lack of compound talents proficient in “intangible cultural heritage + e-commerce”, lack of high-quality products of intangible cultural heritage e-commerce platform, price polarization, weak protection of intellectual property in the field of intangible cultural heritage, lack of modern logistics system in rural areas and other problems, finally put forward corresponding suggestions.

关键词： 电子商务   农业经济韧性   农村物流   特色农业品牌  

摘要： 农业经济发展是维护经济可持续发展和社会稳定的重要基础,但农业在发展的过程中容易受到自然和市场等风险的影响,使农业经济缺乏韧性。电子商务的蓬勃发展成为农业经济韧性提升的新动能,电商平台通过促进产销有效衔接、拓宽农产品销售渠道、建设特色农产品品牌等机制,促进农业经济可持续增长。然而在电子商务赋能农业经济韧性的过程中,仍然面临着基础设施薄弱、电商人才紧缺和品牌效益缺乏等现实困境,亟须通过加强政策扶持、推动物流设施建设,培育和引入高素质电商人才,依托资源禀赋塑造特色农业品牌等路径,增强农业经济抵御风险能力和恢复力,激发农业经济创新活力。Agricultural economic development is an important foundation for maintaining sustainable economic development and social stability, but in the process of development, agriculture is vulnerable to risks such as nature and market, which makes agricultural economy lack of resilience. The booming development of e-commerce has become a new driving force for the enhancement of agricultural economic resilience, and e-commerce platforms promote sustainable growth of the agricultural economy by facilitating the effective connection between production and marketing, broadening the sales channels of agricultural products, and constructing speciality agricultural product brands, among other mechanisms. However, in the process of e-commerce to empower the resilience of the agricultural economy, it is still faced with realistic difficulties such as weak infrastructure, shortage of e-commerce talents and lack of brand benefits. In order to enhance the ability of agricultural economy to resist risks and resilience, stimulate the innovation vitality of agricultural economy, it is urgent to strengthen policy support, promote the establishment of logistics facilities, cultivate and introduce high-quality e-commerce talents, and build characteristic agricultural brands by relying on resource endowments.

关键词： 马克思主义   劳动关系   电子商务  

摘要： 本文基于马克思主义视阈,探讨电子商务对劳动关系的重塑及其复杂影响机制。电子商务作为数字经济时代的重要产物,通过技术革新和市场扩展,不仅改变了传统商业模式,还深刻重塑了劳动关系。其影响体现在劳动主体自由化、劳动形式多元化、劳动过程智能化等方面,促进了劳动关系的灵活与隐匿化。然而,这也带来了劳动权益保障、劳动控制手段隐蔽性增强等新挑战。本文旨在分析这些变化,探讨其对劳动关系的本质影响,为构建适应数字经济时代的劳动关系提供理论参考。Based on the Marxist perspective, this paper discusses the reshaping of labor relations by e-commerce and its complex influence mechanism. As an important product in the era of digital economy, e-commerce not only changes the traditional business model through technological innovation and market expansion, but also profoundly reshapes labor relations. Its influence is reflected in the liberalization of labor subjects, the diversification of labor forms, and the intellectualization of labor processes, which promotes the flexibility and concealment of labor relations. However, it also brings new challenges such as the protection of labor rights and interests and the enhancement of concealment of labor control means. The purpose of this paper is to analyze these changes, explore their essential impact on labor relations, and provide theoretical reference for building labor relations in the era of digital economy.

关键词： 消费者行为   特点   影响因素   策略  

摘要： 电子商务作为一种新型的商业运营模式,正逐步渗透到消费者日常生活中的方方面面,让消费者随时随地都可以通过电子设备轻松完成购物,满足了消费者多元化和个性化的消费需求,从而实现消费者真正的“购物自由”。但同时,电子商务的蓬勃发展也让消费者的行为发生了很大程度的变化,呈现出与传统购物不一样的特点,对电商平台和商家提出了新的要求和挑战。所以为提高电商平台及商家应对新要求新挑战的能力,就需要进一步深入分析消费者行为的特点和挖掘影响消费者购物行为的多方面因素,让电商平台和商家可以有针对性地制定策略来满足消费者多样化的需求,从而为电子商务的发展提供一定的参考和借鉴。As a new type of business operation model, e-commerce is gradually penetrating into all aspects of consumers’ daily life, allowing consumers to easily complete shopping through electronic devices at any time and anywhere, meeting the diversified and personalized consumer needs of consumers, so as to realize the real “shopping freedom” of consumers. But at the same time, the vigorous development of e-commerce has also changed the behavior of consumers to a great extent, showing different characteristics from traditional shopping, and put forward new requirements and challenges to e-commerce platforms and merchants. Therefore, in order to improve the ability of e-commerce platforms and merchants to cope with new requirements and challenges, it is necessary to further analyze the characteristics of consumer behavior and explore the various factors affecting consumer shopping behavior, so that e-commerce platforms and merchants can formulate targeted strategies to meet the diversified needs of consumers, so as to provide certain reference for the development of e-commerce.

关键词： 乡村振兴   电子商务   农村电商   优化路径  

摘要： 在全面推进乡村振兴战略背景下,我国农村电商发展目前仍存在着基础设施薄弱、物流体系不稳健、品牌建设滞后、产业融合困难、监督体系不完善、人才队伍缺乏等诸多问题,这些问题严重制约了农村电商的可持续发展以及乡村振兴战略的高质量推进。为有效解决上述问题,本文深入分析了当前我国农村电商发展的困境及其成因,从多方角度提出了针对性的路径优化建议,以期为农村电商的高质量发展提供理论和实践帮助。研究对于推进农村电商产业的转化升级、促进乡村经济工作的持续发展、实现乡村振兴战略和国家共同富裕的建设目标来说具有重要意义。In the context of comprehensively promoting the rural revitalization strategy, there are still many problems in the development of rural e-commerce in China, such as weak infrastructure, unstable logistics system, lagging brand construction, difficulties in industrial integration, imperfect supervision system, and lack of talent team, which seriously restrict the sustainable development of rural e-commerce and the high-quality promotion of rural revitalization strategy. In order to effectively solve the above problems, this paper deeply analyzes the difficulties and causes of the current development of rural e-commerce in China, and puts forward targeted path optimization suggestions from various perspectives, in order to provide theoretical and practical help for the high-quality development of rural e-commerce. The research is of great significance for promoting the transformation and upgrading of rural e-commerce industry, promoting the sustainable development of rural economic work, and realizing the construction goal of rural revitalization strategy and national common prosperity.

关键词： 虚拟养老   电商平台   电商养老  

摘要： 随着我国人口老龄化的加速,养老问题日益成为社会关注的焦点。传统的养老服务模式已难以满足日益增长的养老服务需求,基于互联网基础发展的新型虚拟养老模式应运而生,为养老服务行业带来了革命性的变革。文章首先分析了我国老龄化现状及养老服务需求,随后详细阐述了虚拟养老电子商务平台的构建思路、技术架构、功能模块以及面临的挑战与应对策略,最后对平台的未来发展进行了展望。旨在探讨在老龄化背景下,构建虚拟养老电子商务平台,通过信息技术手段提升养老服务效率与质量,实现养老资源的优化配置与共享。With the accelerated aging of population, the problem of elderly care has increasingly become a focus of social concern. Traditional elderly care service models have become difficult to meet the ever-growing demand for elderly care services. A new virtual elderly care model based on internet development has emerged, bringing revolutionary changes to the elderly care service industry. The article firstly analyzes the current situation of aging and the demand for senior care services in China, and then elaborates on the construction idea, technical architecture, functional modules, as well as the challenges and coping strategies of the virtual senior care e-commerce platform, and finally looks forward to the future development of the platform. It aims to explore the construction of virtual senior care e-commerce platform in the context of aging, to improve the efficiency and quality of senior care services through information technology means, and to realize the optimal allocation and sharing of senior care resources.

关键词： 电子商务   物流运输   物流运营模式   物流信息化  

摘要： 在我国经济发展进入新常态的背景下,电子商务的迅猛发展为物流运输业带来了前所未有的机遇与挑战。作为交通经济的重要组成部分,物流运输业在电子商务的推动下,经历了从传统的仓储配送模式向高效、智能、绿色物流体系的转变。为探究新时代下电子商务对物流运输业的影响,探索电商物流发展新思路,文章分析了电子商务和物流运输业的发展现状,以及电子商务对物流运输业的影响,对未来发展提出建议,以期为新时代电商物流的发展注入新活力。

关键词： 数字经济   电子商务创新   技术创新   商业模式创新   市场环境优化  

摘要： 随着信息技术的飞速发展,数字经济已成为全球经济的重要引擎。电子商务作为数字经济的重要组成部分,其创新与发展受到了数字经济的深刻影响。文章首先论述了数字经济与电子商务创新的概念,分析了二者的重要性,然后从技术创新、商业模式创新和市场环境优化方面详细阐述了数字经济对电子商务创新的推动作用,分析了数字经济对电子商务市场规模的拓展、产业链的重组和竞争格局的影响。最后,对数字经济推动电子商务发展以及未来的研究方向进行了展望。

关键词： 全球价值链   跨境电商   供应链整合   供应链优化   电子商务  

摘要： 在全球价值链视角下,跨境电商供应链的整合与优化对于提升跨境电商竞争力具有重要意义。本文从跨境电商供应链整合与优化的价值出发,通过对跨境电商供应链的现状进行深入分析,提出了信息整合与共享、物流整合与优化、仓储与库存管理、供应商管理优化等策略,并深入探讨了技术创新与应用、政策引导与支持、市场主体培育与合作、可持续发展与绿色供应链等优化路径,旨在为跨境电商供应链整合与优化提供理论参考和实践指导。

关键词： 电子商务   青年劳动者   收入水平   中介效应  

摘要： 青年群体是中等收入群体中的重要组成部分,近年来,青年人群就业成为社会热议话题,青年人群收入成为社会关注对象。文章基于CFPS目前公布的六年数据,探讨了电子商务对青年劳动人群收入的影响及其机制。研究表明,电子商务的发展增加了青年群体就业机会,有利于青年劳动者增收。其机制在于,电子商务的出现通过降低就业率、促使产业结构合理化,进而提升青年群体劳动收入。异质性分析表明,男性较于女性更能抓住促收机会,东部地区电子商务经济增收效应更加明显,流动人口在电子商务经济环境中更易于提高收入。The young population is an important part of the middle-income group. In recent years, the employment of young people has become a hot topic in society, and their income has become a subject of public concern. Based on the currently available six years of data from the China Family Panel Studies (CFPS), this article explores the impact of e-commerce on the income of young laborers and its mechanisms. The study shows that the development of e-commerce has increased employment opportunities for young people and helped them increase their income. The mechanism lies in that the emergence of e-commerce has lowered the employment rate, promoted the rationalization of the industrial structure, and ultimately raised the income of young laborers. The heterogeneity analysis shows that men are more likely to seize the opportunity to increase their income than women, and the e-commerce economic income-increasing effect is more obvious in the eastern region. Migrant workers are more likely to increase their income in the e-commerce economic environment.