课程文献中心 更多>>

关键词： 物流与供应链管理   流通现代化   经贸论坛   财务管理   栏目设置   电子商务   经济法学   重点选题  

摘要： 栏目设置深入学习贯彻党的二十大精神、本刊特稿、热点与前沿、流通现代化、物流与供应链管理、电子商务、经贸论坛、国际贸易、区域经济、金融与投资、企业管理、财务管理、经济法学。

关键词： 老字号   吉林   电子商务   虚拟空间设计   包装设计  

摘要： 老字号品牌的概念源于中国,即传承多年、具有较高历史文化价值和商业价值的品牌。吉林省老字号品牌伴随着几代人成长,曾是引领吉林省消费市场变迁的弄潮儿,发展至今面临诸多挑战,亟需在数字经济时代的背景下重新理解市场,找到在电商时代的传承方法。本文将针对如何通过视觉上的创新设计,有效传承活化吉林省老字号品牌,使其在电子商务时代得到发展。

关键词： 未成年人行为能力   电子商务合同   打赏行为   网络游戏充值行为  

摘要： 在电子商务交易占据半壁江山的互联网时代,未成年订立电子商务合同的情况逐渐常态化。网络的迅速发展,未成年人早熟现象普遍。而《民法典》过于偏向对未成年人的保护,会限制未成年人自由意志的表达,同时也不利于网络交易的发展。因此如何平衡未成年人财产权益保护和促进网络交易发展二者关系问题值得我们思考。本文从这一问题出发,拟将未成年人订立电子合同的行为分为网络游戏充值行为,打赏行为,日常交易行为这三类,提出将结合未成年人的真实意思表示和交易金额作为认定标准来认定未成年人订立电子商务合同行为的效力,突破了《民法典》的传统规定,以求得在尊重未成年人自由意志的基础上,保护未成年人的财产权益,同时促进网络交易的发展。In the Internet era, where e-commerce transactions account for half of the country, the situation of minors entering into e-commerce contracts has gradually become normal. With the rapid development of the Internet, the precocious puberty of minors is common. However, the Civil Code is too biased to the protection of minors, which will limit the expression of minors’ free will, and is not conducive to the development of online transactions. Therefore, it is worth thinking about how to balance the relationship between the protection of minors’ property rights and the promotion of the development of online transactions. Starting from this problem, this paper plans to divide the behaviors of minors entering into electronic contracts into three categories: online game topup behavior, reward behavior, and daily transaction behavior. It proposes to combine the true expression of minors’ intention and transaction amount as the identification standard to determine the validity of the behaviors of minors entering into electronic commerce contracts, breaking through the traditional provisions of the Civil Code. In order to respect the free will of minors on the basis of protecting the property rights of minors, while promoting the development of online transactions.

关键词： 乡村   共同富裕   电子商务  

摘要： 电子商务的发展是乡村经济和社会发展的有生力量。电子商务发展能完善乡村产业结构和体系、提高乡村基础设施公共服务、提高农民收入和精神富有程度。电子商务赋能乡村共同富裕过程中存在产品同质化、配套设施不完善、专业人才及平台缺失的困境。电子商务赋能乡村共同富裕需在产品供给、流通、消费等环节协同发力,优化乡村电子商务的发展路径,助力乡村产业转型升级,加快共同富裕的进程。

关键词： 虚拟现实技术   电子商务   “人–技”关系理论  

摘要： 电子商务的发展离不开互联网的高速发展,目前,电子商务具有更广阔的发展环境,更广阔的贸易市场,更快速的流通和更低廉的价格,以及更符合时代的要求。在传统的电商平台上,消费者只能通过二维屏幕浏览商品,这种体验缺乏真实性与互动性。而虚拟现实技术的应用可以使用户置身于真实的商店中。虚拟现实技术与人的非完全具身化,使得在使用虚拟现实技术时,使用者仍可明确区分现实世界与虚拟环境。在虚拟现实技术中所产生的虚拟世界与现实世界的偏差、假象以及对现实世界的抵触心理,归根到底是对现实世界的一种理想形态的模拟,是对现实世界的一种解释。回看当今社会,电子商务以其迅猛的发展势头和广泛的影响力,不仅重塑传统的经济结构,也深刻地影响了我们的日常生活方式与思维模式。然而,在这场技术驱动的商业革命中,我们又是否曾停下脚步,审视其本质、价值、潜在影响与未来发展?本文将尝试以“人–技”关系理论为视角,探析虚拟现实如何促进电子商务发展,探讨二者未来的相交之处与共进之处,挖掘其中蕴含的深层次问题,并展望未来发展的可能性。The development of e-commerce is inseparable from the rapid development of the Internet. At present, e-commerce has a broader development environment, a broader trade market, faster circulation and lower prices, and more in line with the requirements of the times. On traditional e-commerce platforms, consumers can only browse products through two-dimensional screens, which lacks authenticity and interactivity. The application of virtual reality technology can immerse users in real stores. Because virtual reality technology is not fully embodied by humans, users can still clearly distinguish between the real world and the virtual environment when using virtual reality technology. The deviation, illusion, and resistance to the real world generated in virtual reality technology ultimately represent an ideal simulation of the real world and an explanation of the real world. Looking back at today’s society, e-commerce, with its rapid development momentum and extensive influence, not only reshapes the traditional economic structure, but also profoundly affects our daily lifestyle and thinking patterns. However, in this technology driven business revolution, have we ever stopped to examine its essence, value, potential impact, and future development? This article will attempt to explore how virtual reality promotes the development of e-commerce from the perspective of the “human technology” relationship theory, explore the intersection and commonalities between the two in the future, explore the deep-seated problems contained therein, an

关键词： 电子商务   社会工作   减贫策略  

摘要： 乡村作为国家发展的根基和共同富裕的基石,其繁荣与否直接关系到国家的整体发展。针对农村地区经济发展迟缓、农民收入增长受限等问题,如何高效推动乡村振兴、助力农民致富,进一步缩小城乡贫富差距,成为当前亟待解决的课题。在这一背景下,农村电商与社会工作的结合为农村经济发展注入了新的活力,二者在减贫功能上的互补为农民反贫困工作提供了有力的支持。文章通过探讨农村电商和社会工作的协同机制,并借鉴通榆县电商扶贫经验,构建了包含资源整合、品牌建设、技能培训、社会支持网络构建、监测与评估五个维度的农村综合减贫策略,旨在为乡村振兴和农民反贫困工作提供新的思路和方法,为推动农村地区全面可持续发展贡献力量。As the foundation of national development and the cornerstone of common prosperity, the prosperity of rural areas is directly related to the overall development of the country. In view of the sluggish economic development in rural areas and the limited growth of farmers’ income, how to effectively promote rural revitalization, help farmers get rich, and further narrow the gap between urban and rural wealth has become an urgent issue to be solved. In this context, the combination of rural e-commerce and social work has injected new vitality into rural economic development, and the complementarity of the two in poverty alleviation has provided strong support for farmers’ anti-poverty work. By discussing the synergistic mechanism of rural e-commerce and social work, and drawing on the experience of e-commerce poverty alleviation in Tongyu County, this paper constructs a comprehensive rural poverty alleviation strategy including resource integration, brand building, skills training, social support network construction, monitoring and evaluation, aiming to provide new ideas and methods for rural revitalization and farmers’ anti-poverty work, and contribute to the comprehensive and sustainable development of rural areas.

关键词： 乡村振兴战略   特色农产品   电子商务   驻马店市  

摘要： 随着网络技术的不断完善,“互联网+”正在逐渐向社会的方方面面渗透。在乡村振兴战略背景下,发展特色农产品电子商务是构建现代化农业国家的关键。为推动驻马店市特色农产品的电商发展,驻马店市在近几年积极响应政府的要求,结合驻马店市的实际和顾客的需要,制定了一套适合当地特点的特色农产品流通方式。针对目前驻马店市存在的电商人才匮乏、特色农产品物流系统不完善、特色农产品标准化程度不够等问题,通过强化培育和引进特色农产品电子商务人才,并构建起一套完整的特色农产品物流配送系统,提升当地特色农产品的品牌知名度,以此来促进驻马店市的特色农产品进一步发展。

关键词： 电子商务   农产品   营销策略  

摘要： 随着数字信息的发展,电子商务平台的发展机制愈加成熟,并且为农产品营销提供了便捷的方式。以电子商务平台进行农产品营销,有助于农产品的宣传营销,助推农民增收致富,也有助于农产品营销的绿色化发展,顺应时代潮流。电子商务的发展具有便捷性、个性化、智能信息化等特点,在农产品营销中具有推动农村发挥先赋性资源优势,提升农民收入水平和生活条件,拓展农业产品销售市场等作用。但是,电子商务参与农产品营销也面临着产品同质性程度高、市场监管不到位、农村电商资金投入不足和缺乏专业人才支持等挑战。为此,本文针对性地提出了打造农产品特色品牌,推动乡村数字化建设,壮大农产品营销人才储备,多角度提高投资融资保障等策略,推动发挥电子商务在农产品营销中的积极作用,以多元化形式助力农村经济条件和生活水平的提升,助推乡村全面振兴。With the development of digital information, the development mechanism of e-commerce platform becomes more and more mature, and provides a convenient way for agricultural product marketing. The marketing of agricultural products by e-commerce platform is conducive to the publicity and marketing of agricultural products, promote farmers to increase income and get rich, and also contribute to the green development of agricultural product marketing, which conforms to the trend of The Times. The development of e-commerce has the characteristics of convenience, personalization, intelligent information and so on. In the marketing of agricultural products, e-commerce has the role of promoting rural areas to play the advantages of preendowed resources, improving farmers’ income level and living conditions, and expanding the sales market of agricultural products. However, e-commerce participation in agricultural marketing also faces challenges such as a high degree of product homogeneity, inadequate market supervision, insufficient capital investment in rural e-commerce and lack of professional support. To this end, this paper puts forward targeted strategies such as building characteristic brands of agricultural products, promoting the digital construction of rural areas, expanding the reserve of agricultural products marketing talents, improving investment and financing security from multiple angles, promoting the positive role of e-commerce in agricultural products marketing, promoting the improvement of rural economic conditions and living standards in diversified forms, and promoting the comprehensive revitalization of rural ar

关键词： 电子商务   刷单炒信   法律规制  

摘要： 在网络交易中,由于电子交易行为中的商家和消费者信息不对称以及我国规制该行为的相关法规的不完善,电子商务在给人们带来便利的同时,“刷单炒信”等不正当竞争行为也随之产生。不仅侵害了消费者对于交易的知情权、选择权和公平交易权,还破坏了新兴市场经济的公平交易秩序,损害了该新兴产业的健康发展。鉴于此,本文对我国电子商务中刷单炒信行为的法律规制现状及困境进行探讨,并提出对策,认为要应对规制行为主体范围过窄及责任不均、消费者权益保护不足、《刑法》未规定针对性罪名等问题,应扩大刷单炒信行为相关责任主体范围、加强对消费者权益的保护、通过司法解释明确罪名规制的行为范围,以期为消费者、商家和电商平台创建一个干净、健康的网络营商环境,保障新兴市场经济健康发展。In online transactions, due to the information asymmetry between merchants and consumers in electronic transactions, as well as the imperfections in China’s relevant regulations governing such behavior, e-commerce, while bringing convenience to people, has also led to unfair competition practices such as “brushing orders and credit speculation”. These practices not only infringe upon consumers’ rights to know, choose, and engage in fair transactions but also disrupt the order of fair trade in the emerging market economy, harming the healthy development of this emerging industry. In view of this, this paper discusses current situation and dilemmas of legal regulations on practice of brushing orders and credit speculation in China’s e-commerce and proposes countermeasures. It argues that to address issues such as the narrow scope of regulatory actors and uneven responsibilities, inadequate protection of consumer rights, and the lack of targeted criminal charges in Criminal Law, we should expand the scope of responsible parties related to brushing orders and credit speculation, strengthen the protection of consumer rights, and clarify the scope of behaviors regulated by criminal charges through judicial interpretations. This is aimed at creating a clean and healthy online business environment for consumers, merchants, and e-commerce platforms, thereby ensuring the healthy development of the emerging market economy.

关键词： 激光传感器   电子商务配送机器人   A*算法   模糊自适应快速变结构路径跟踪控制器  

摘要： 为了缩短电子商务配送机器人配送耗时,提升避障效果,对基于激光传感技术的电子商务配送机器人自动化控制系统进行了研究。采用了激光传感技术设计激光传感器,对环境实施扫描,获取了环境的二维轮廓信息;设计工业控制器,设计模糊自适应快速变结构路径跟踪控制器,配合工业控制器实现电子商务配送机器人自动化控制,采用了优化后的A*算法实施电子商务配送机器人的路径规划。经实验测试实现了电子商务配送机器人配送用时的缩短,以及避障效果的提升。其中,在不同路面坡度和障碍物的工况下,设计系统的花费时间在53 s以内,通过速度较快,能够灵活避让桌子、椅子、货架这三种静态障碍物以及行人、其他机器人等动态障碍物,顺利到达了目标点。