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关键词： 电子商务   农业碳排放   “淘宝村”   固定效应模型  

摘要： 在中国着力实现农业绿色低碳转型和农业数字化转型的背景下,本文选取2014-2020年中国31个省份的面板数据,构建空间计量模型,探究农村电子商务发展对农业碳排放的影响。研究发现:在空间上,农村电子商务发展与农业碳排放强度具有明显的集聚特征;农村电子商务发展对农业碳排放强度具有抑制作用,能够显著减少农业碳排放;农村电子商务发展对农业碳排放强度呈现显著的空间溢出效应。研究结论为全面推进中国农业绿色低碳转型与农业数字化转型齐头并进提供了经验借鉴。

关键词： 大数据   电子商务   工商管理   运营模式   系统构建  

摘要： 网络交易作为电子商务的重要组成部分,正在对全球的经济模式和商业模式产生深远影响。它为消费者提供了更便利、更多样化的购物方式,也为企业提供了更广阔的市场空间和更高效的运营手段。以及网络交易也推动了商业模式的创新,如共享经济、社交电商等新兴业态的出现。电子商务作为未来贸易方式的发展方向,其应用和推广将对社会和经济产生更大的影响。随着技术的不断进步和市场的不断扩大,电子商务有望成为全球经济的最大增长点之一。然而,也需要注意到网络交易带来的挑战,如数据安全、隐私保护、消费者权益保护等问题,需要在发展中加以解决。网络交易的迅猛发展确实为经济和社会可持续发展带来了深远影响,但同时也伴随着一系列问题和挑战。由于网络交易具有匿名性、跨地域性等特点,使这些违法行为的追踪和处理变得更困难。此外,网络交易纠纷处理难度大也是一个亟待解决的问题。总之,网络交易作为一种新兴的商业模式,具有巨大的发展潜力和社会价值。但要想充分发挥其优势和作用,必须正视和解决目前存在的问题和挑战,不断完善制度环境和市场监管机制,为网络交易的健康发展提供有力保障。

关键词： 农村电商   农村经济   电子商务  

摘要： 农村电子商务作为农村经济发展的新增长点,发展前景广阔,有利于拓宽农产品市场与销售渠道,催生农村经济发展新模式,促进农村经济转型升级。要完善相关配套设施,强化人才队伍建设,着力品牌培育与推广,规范行业管理,推动农村电商健康持续发展,为农村经济发展提供新动能,带动农村经济高质量发展。

关键词： 专业建设目标   电子商务   教学诊改   多元化  

摘要： 从诊改基础、诊改过程、诊改成效三个方面介绍了专业诊改的实施过程,专业建设现状是诊改的基础,从事前、事中、事后三个环节进行诊改,取得了提高目标达成度、提高人才培养质量、推进运行畅通等多方面成效。并反思了教学诊改中存在的部分教师诊改意识不足、系统支撑不够问题。

关键词： 跨境电子商务   消费者权益   数据安全与隐私   在线争议解决机制  

摘要： 随着全球化和互联网技术的快速发展,跨境电子商务迅速崛起,成为推动全球经济增长的新动力。然而,这一新兴贸易模式也对消费者权益保护带来了新的挑战。本文从跨境电子商务的视角出发,深入分析了消费者权益保护的现状和存在的问题,包括知情权、选择权、隐私权与数据安全、公平交易权以及跨境纠纷解决机制等方面。文章探讨了国际法律框架和区域立法在消费者权益保护方面的差异,并评估了中国的立法与政策。最后,提出了完善我国跨境电子商务消费者权益保护的策略建议,包括立法完善、消费者教育与意识提升、跨境在线争议解决机制(ODR)的构建与完善,以及国际合作与协调机制的加强。本文旨在为政策制定者、电商企业和消费者提供有益参考,以促进跨境电子商务的健康发展和消费者权益的全面保护。With the rapid development of globalization and Internet technology, cross-border e-commerce has risen rapidly and become a new driving force for global economic growth. However, this emerging trade model also poses new challenges to consumer protection. From the perspective of cross-border e-commerce, this paper deeply analyzes the current situation and existing problems of consumer rights protection, including the right to know, the right to choose, the right to privacy and data security, the right to fair trade and the cross-border dispute resolution mechanism. The article discusses the differences between international legal frameworks and regional legislation in the protection of consumer rights and interests, and assesses China’s legislation and policies. Finally, it puts forward some strategic suggestions to improve the protection of consumers’ rights and interests in cross-border e-commerce in China, including legislation perfection, consumer education and awareness improvement, construction and improvement of cross-border online dispute resolution mechanism (ODR), and strengthening of international cooperation and coordination mechanism. This paper aims to provide a useful reference for policy makers, e-commerce companies and consumers to promote the healthy development of cross-border e-commerce and the comprehensive protection of consumer rights.

关键词： 电子商务   符号网络   策略更新   演化博弈  

摘要： 研究探讨了电子商务中企业间合作的动态及其受到网络结构影响的复杂性。通过构建具有社团结构的符号网络模型,模拟了企业间的聚集效应和合作关系,并分析了这些合作行为如何随着网络参数的变化而演化。研究发现,网络的平均度(即与其他企业建立合作关系的数量)对合作密度有显著影响,更高的平均度往往导致合作密度的降低。此外,社团内部的负边密度增加可能会促进合作行为,因为企业在长期博弈中倾向于选择合作以实现更稳定的累积收益。然而,社团间的正边密度增加却可能导致合作密度的降低,因为正边博弈的收益矩阵为背叛者提供了更高的短期收益,从而增加了背叛策略的吸引力。研究进一步分析了企业在不同网络结构下的策略更新行为,指出企业会根据邻居的策略和收益来调整自己的行为。这种策略的动态调整过程增加了合作网络的复杂性,并可能影响合作的稳定性和持续性。研究结果为构建和优化多个企业合作的电子商务平台提供了理论依据,强调了理解和适应网络结构在促进企业间有效合作中的重要性。The study explores the dynamics of inter-enterprise cooperation in e-commerce and the complexity affected by network structure. By constructing a signed network model with community structure, the study simulates the clustering effect and cooperative relationships between enterprises, and analyzes how these cooperative behaviors evolve with changes in network parameters. The research finds that the average degree of the network (i.e., the number of cooperative relationships established with other enterprises) significantly affects the cooperation density, with a higher average degree often leading to a decrease in cooperation density. Moreover, an increase in the density of negative edges within communities may promote cooperative behavior, as enterprises tend to choose cooperation in the long-term game to achieve more stable cumulative benefits. However, an increase in the probability of positive edges between communities may lead to a reduction in cooperation density, as the payoff matrix of positive edge games provides higher short-term benefits for defectors, thereby increasing the attractiveness of the defection strategy. The study further analyzes the strategy update behavior of enterprises under different network structures, pointing out that enterprises will adjust their behavior according to the strategies and payoffs of their neighbors. This dynamic adjustment process of strategies adds to the complexity of the cooperative network and may affect the stability and sustainability of cooperation. The research results provide a theoretical basis for b

关键词： 地域限制   电子商务   经济振兴   增长机遇   电商   商业理念   执行董事   杰出贡献  

摘要： 在电子商务的快速崛起中,众多传统行业突破地域限制,迎来了前所未有的增长机遇。来自甘肃省东乡族自治县的马娟,凭借独特的商业理念和不懈努力,成功将家乡特色产品推向国际市场,为家乡经济振兴作出了杰出贡献。作为甘肃伊禾城商贸有限责任公司的创始人及执行董事。

关键词： 数商兴农   乡村振兴   电子商务   数字经济  

摘要： 目的:运用文献计量学方法分析我国在数商兴农背景下乡村电子商务的研究现状及热点领域。方法:通过构建特定的检索表达式,在中国知网(CNKI)数据库中对相关文献的标题、关键词和摘要部分进行主题字段检索,并使用CiteSpace软件对收集到的数据进行可视化分析。结果:分析表明,数商兴农领域的文献数量整体呈上升趋势,但作者、研究单位之间的合作网络较为分散,且存在地区发展不平衡的情况。当前研究的重点主要集中在政策制定、人才培养、电商平台建设和基础设施改善等方面。预计未来,乡村电子商务的发展将趋向于农业、商业与旅游业的深度融合。结论:目前,本领域研究文献数量仍然有限,学者、研究机构之间的合作有待加强。各地应遵循国家政策指导,优化各自的乡村电子商务发展战略,并完善人才培训体系,充分利用各大电商平台,以及加强乡村基础设施建设,推动乡村电子商务向农商文旅一体化方向发展。Objective: To analyze the current status and hot topics of rural e-commerce research under the background of digital commerce in agriculture in my country using bibliometric methods. Methods: A search formula was constructed to search for relevant research on digital commerce in agriculture in CNKI by article abstract and subject field, and the relevant literature was visualized and analyzed using bibliometric software CiteSpace. Results: The amount of literature on digital commerce in agriculture is generally on the rise, but the cooperation network between the authors and the publishing units is relatively scattered, and the development is unbalanced among regions. The current research hotspots mainly include policy research, talent training, and e-commerce platform, infrastructure research. In the future, the development of rural e-commerce will develop in the direction of the integration of agriculture, commerce and tourism. Conclusion: At present, the number of research papers in this field is still limited, and the cooperation between scholars and research institutions needs to be strengthened. All regions should follow the guidance of national policies, optimize their own rural e-commerce development strategies, improve the talent training system, make full use of major e-commerce platforms, and strengthen rural infrastructure construction to promote the development of rural e-commerce towards the integration of agriculture, commerce, culture and tourism.

关键词： 电子商务   诚信缺失   诚信体系构建   社会工作  

摘要： 在互联网的普及和信息技术的进步之下,我国电子商务正处于快速发展阶段,为我国经济发展带来新的动力。但由于我国电子商务的发展中存在诚信意识不深刻、交易信息不对称、监管机制不完善以及法律法规不健全等因素的影响,我国电子商务中诚信缺失的问题突出,正阻碍电子商务的良性发展。本文从社会工作视角下提出相应的建议和措施,从加大诚信宣传力度、建立信息管理系统、完善监管机制和倡导健全法律法规四个方面促进我国电子商务诚信体系的构建,助力电子商务健康发展。Under the popularization of the Internet and the progress of information technology, China’s e-commerce is in the stage of rapid development, bringing new impetus to China’s economic development. However, due to the development of e-commerce in China, there is a lack of profound sense of integrity, asymmetric transaction information, imperfect regulatory mechanism and unsound laws and regulations and other factors, which makes the lack of integrity in China’s e-commerce prominent, and is impeding the benign development of e-commerce. This paper puts forward corresponding suggestions and measures from the perspective of social work to promote the construction of China’s e-commerce integrity system and help the healthy development of e-commerce in four aspects, namely, increasing the strength of integrity publicity, establishing an information management system, perfecting the regulatory mechanism and advocating sound laws and regulations.

关键词： 电子商务   农产品   生鲜农产品   冷链运输   路径优化  

摘要： 随着科技与网络不断发展,电子商务应运而生。生鲜农产品的销售渠道不再拘泥于就近销售和线下销售,在电子商务的背景下,生鲜农产品的生产与销售得到快速发展。本文通过深入研究电子商务背景下的生鲜农产品的发展现状,指出其在发展过程中存在的问题,并提出相应的改进措施:加强冷链运输基础设施建设、强化生鲜农产品品牌观念以增加消费者粘性、培养及输送相关高质量人才、产品包装升级以减少物资浪费、加强执法监督,保证生鲜农产品的食品安全等。通过这些措施的实施,使生鲜农产品的发展效益得到提升,实现资源的高效利用。With the continuous development of science and technology and network, e-commerce came into being. The sales channels of fresh agricultural products are not confined to nearby sales and offline sales, in the context of e-commerce, the production and sales of fresh agricultural products have been rapid development. Through in-depth research on the development status of fresh agricultural products under the background of e-commerce, this paper points out the problems existing in the development process and puts forward corresponding improvement measures: Strengthen the construction of cold chain transport infrastructure, strengthen the brand concept of fresh agricultural products to increase consumer stickiness, train and transport relevant high-quality talents, upgrade product packaging to reduce material waste, strengthen law enforcement supervision, and ensure the food safety of fresh agricultural products. Through the implementation of these measures, the development efficiency of fresh agricultural products has been improved, and the efficient use of resources has been realized.