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关键词： Web前端开发技术   电子商务网站   网站架构   用户界面  

摘要： 为了解决电子商务网站设计的一些问题,针对Web前端开发技术的应用展开分析,介绍Web前端开发技术,例如超文本置标语言(hypertext markup language 5,HTML5)技术、层叠样式表(cascading style sheets, CSS3)技术,随之了解电子商务网站功能的需求,从网站架构、用户界面、数据库、安全性四个方面阐述设计要点,并在最后做出总结,明确HTML5与CSS3、JavaScript与前端框架、响应式设计与跨平台兼容性三方面的实现。从而确定Web前端开发技术应用具有理想效果,为今后相关人员进行电子商务网站设计提供参考。

关键词： 中非跨境电商   中非合作   数字经济   一带一路  

摘要： 随着全球经济一体化和信息技术的飞速发展,数字经济无疑已经成为全球贸易的重要组成部分。而电子商务作为数字经济中规模最大、表现最活跃的主要动能,必然在国家经济发展与国际间经济往来中扮演着关键角色。在我国“一带一路”倡议的背景下,中非双方在经贸、科技、文化等领域的合作程度不断加深,合作水平不断提高。本文旨在探讨中非电子商务合作的发展现状、挑战与机遇,通过案例分析、数据对比及政策解读,深入分析中非电子商务合作的发展路径和重要意义。通过分析当前中非电子商务合作的广阔前景和风险挑战,研究现有对策和未来设想,以促进中非跨境电商在多领域的合作深化。通过搭建对话平台、共研合作政策、加强人才培养等路径,以实现共商共建、互利共赢。With the rapid advancement of global economic integration and information technology, the digital economy has undeniably emerged as a crucial component of international trade. As the largest and most dynamic driving force within this realm, e-commerce is poised to play a pivotal role in national economic development and international exchanges. In the context of China’s Belt and Road Initiative, cooperation between China and Africa across various sectors—including economy, trade, science and technology, and culture—has deepened significantly, with continuous improvements in collaborative efforts. This paper seeks to examine the current status, challenges, and opportunities surrounding China-Africa e-commerce collaboration while analyzing its developmental trajectory and significance through case studies, data comparisons, and policy interpretations. By investigating both the expansive prospects as well as potential risks associated with contemporary China-Africa e-commerce partnerships, we aim to identify existing countermeasures alongside future strategies that can facilitate enhanced cross-border e-commerce cooperation between these regions. Through establishing dialogue platforms, jointly formulating cooperative policies, and strengthening personnel training initiatives, we aspire to achieve extensive consultation processes that foster joint construction for mutual benefit leading to win-win outcomes.

关键词： 《电子商务法》   电子商务平台   安全保障义务   法律规制  

摘要： 随着互联网技术的飞速发展,电子商务平台已成为现代商业活动的重要组成部分。随之而来的安全问题也日益凸显,电子商务平台的安全保障义务面临更高要求。通过分析电子商务平台在法律框架下的安全保障义务的法律依据,探析当前电子商务平台在履行安全保障义务方面存在的挑战,提出相应的对策建议,以此完善电子商务平台的安全管理体系,促进电子商务行业的健康发展具有重要意义。With the rapid development of Internet technology, e-commerce platform has become an important part of modern business activities. The ensuing security problems are also increasingly prominent, and the security obligations of e-commerce platforms are facing higher requirements. By analyzing the legal basis of the security guarantee obligation of e-commerce platform under the legal framework, this paper analyzes the challenges existing in the fulfillment of security guarantee obligation of e-commerce platform and puts forward corresponding countermeasures and suggestions, so as to improve the security management system of e-commerce platform and promote the healthy development of e-commerce industry.

关键词： 新质生产力   跨境   电子商务   大数据  

摘要： 新质生产力是马克思主义政治经济学中国化时代化的重要理论成果,也是新时代推动创新驱动发展、引领战略性新兴产业和未来产业发展的行动指南。近年来随着全球化和互联网的普及,跨境电子商务市场规模逐渐增长,当今世界最稀缺的就是市场,新发展阶段要求我国不断地加快对外开放,增强我国境外生存力。新质生产力的提出为跨境电子商务的火热添了一把新柴,新质生产力对当代中国新发展阶段的跨境电子商务高质量发展具有重要理论价值和实践价值。本文的研究重点在于探讨新发展阶段下跨境电子商务的“新”与“质”,在新质生产力提出的语境上赋予跨境电子商务新的实践意义。其次探讨在“新”与“质”的高速发展下研究跨境电子商务发展的特性。最后总结出新质生产力下跨境电子商务的影响。The new quality productivity is an important theoretical achievement of the sinicization and modernization of Marxist political economy, and it is also a guide for promoting innovation driven development, leading strategic emerging industries, and future industrial development in the new era. In recent years, with the popularization of globalization and the Internet, the scale of cross-border e-commerce market has gradually increased. The most scarce market in the world today is the market. The new development stage requires China to constantly accelerate its opening up to the outside world and enhance its overseas viability. The proposal of new quality productivity has added a new fuel to the popularity of cross-border e-commerce. New quality productivity has an important theoretical and practical value for the high-quality development of cross-border e-commerce in the new development stage of contemporary China. The focus of this study is to explore the “new” and “quality” of cross-border e-commerce in the new development stage, and to give new practical significance to cross-border e-commerce in the context of the emergence of new quality productivity. Secondly, it explores the characteristics of cross-border e-commerce development under the rapid development of “new” and “quality”. Finally, it summarizes the impact of cross-border e-commerce under the new quality productivity.

关键词： 跨境电子商务   熵值法   评价体系   动态演进  

摘要： 省际跨境电子商务研究助力中国经济高质量发展,研究层次从规模指数、支持指数、潜力指数维度构建评价指标体系。通过熵值法测度2013~2022年省际跨境电子商务发展水平,并借助核密度估计和马尔科夫链方法分析其动态演进特征。结果表明,中国跨境电子商务发展速度整体呈上升趋势,但发展速度存在差异;从稳定性来看,处于跨境电子商务发展高水平的省份具有较高稳定性,处于其他层面的省份正向转移概率难以实现跨越式发展;从分维度来看,排名靠前的省份自身核心维度较明显,处于薄弱环节的省份应根据自身发展特点增强补弱,提高本省跨境电子发展水平。Interprovincial cross-border e-commerce research helps China’s economic high-quality development, and the research level is structured to build an evaluation index system from the scale index, support index, and potential index dimensions. The level of inter-provincial cross-border e-commerce development is measured by entropy method from 2013 to 2022, and its dynamic evolution characteristics are analyzed with the help of kernel density estimation and Markov chain method. The results show that China’s overall cross-border e-commerce development speed is on the rise, but there are differences in the development speed;from the stability point of view, the provinces at a high level of cross-border e-commerce development have a high stability, and the provinces at other levels of positive transfer probability are difficult to realize leapfrog development;from the sub-dimension point of view, the top-ranking provinces are more obvious in their own core dimensions, and the provinces in the weak link should enhance and make up for the weak according to their own development characteristics to improve the level of cross-border electronic development in this province.

关键词： 绿色金融   电子商务   绿色消费   可持续发展  

摘要： 随着互联网技术的普及与发展,电子商务以强劲的势头快速健康发展,在我国经济中体现出极强的活力。其作为影响消费的最高效途径,电子商务绿色发展应运而生,研究和讨论如何推动电子商务绿色转型带动居民绿色消费行为,助力我国经济可持续绿色发展,具有一定现实意义。绿色金融与电子商务绿色发展二者紧密结合发展或能形成事半功倍的双赢局面。因此,本文围绕电子商务绿色发展与绿色金融两个主题,分析和讨论电子商务绿色发展的现状与困境,进一步探讨绿色金融是否能在电子商务领域发挥关键作用以及其发挥作用的有效途径,旨在为绿色金融助力电子商务有效绿色发展,从而推动绿色消费的普及和深化,最终实现经济、社会和环境的可持续发展目标提供可能的理论参考。With the popularization and development of Internet technology, e-commerce develops rapidly and healthily with a strong momentum, showing strong vitality in our economy. As the most efficient way to influence consumption, the green development of e-commerce came into being. Studying and discussing how to promote the green transformation of e-commerce to drive the green consumption behavior of residents, help the sustainable green development of China’s economy, has certain practical significance. The close combination of green finance and the green development of e-commerce may result in a win-win situation. Therefore, this paper focuses on the two themes of green development of e-commerce and green finance, analyzes and discusses the current situation and dilemma of green development of e-commerce, and further discusses whether green finance can play a key role in the field of e-commerce as well as the effective ways to play its role, aiming to help green finance promote the effective green development of e-commerce, so as to promote the popularization and deepening of green consumption and to provide possible theoretical reference for the ultimate realization of economic, social and environmental sustainable development goals.

关键词： 朱子文化   课程思政   电子商务概述  

摘要： 朱熹是一位影响深远的思想家和教育家。2021年3月22日,福建朱子文化园和武夷精舍迎来了习近平总书记,习近平总书记的走访充分反映了党和国家对朱子文化的重视。朱子文化作为我国优秀传统文化的代表之一,其中蕴含的丰富内涵思想对当代大学生的成长有助益,对社会发展有重要价值。电子商务概论课程与互联网贸易活动有紧密的联系,具有实施课程思政的必要性、紧迫性,文章就电子商务概论课程进行思政教育内容设计,融入朱子文化,阐述该课程思政融入的具体路径,对高校专业的课程思政改革有一定借鉴意义。

关键词： 电子商务   老年人   幸福感  

摘要： 我国老年人口数量庞大。电子商务迅猛发展为社会提供了大量就业岗位同时也为我们的生活提供了极大的便利。在电商迅猛发展以及老龄化背景下,电子商务发展对老年人幸福感有什么影响、影响方式是什么。本文通过CGSS和中国电子商务发展指数数据,探究电子商务发展对老年人幸福感的影响研究,以老年人幸福感为因变量,以电子商务发展指数为自变量,控制年龄、性别、受教育程度、政治面貌、健康状况、子女数量这六个变量,以个人年收入为中介变量,利用logit模型进行分析。结果表明:电子商务发展、年龄、健康状况、教育程度、政治面貌、个人年收入均对老年人幸福感具有显著正向影响。基于此,本文提出研究意见:第一,进一步提升电商发展水平;第二,创造更加包容的数字环境。The elderly population in our country is huge. The rapid development of e-commerce has created a large number of job opportunities for society and provided great convenience for our lives. In the context of the rapid development of e-commerce and aging population, what impact does the development of e-commerce have on the happiness of the elderly and how does it affect them. This article explores the impact of e-commerce development on the happiness of the elderly through CGSS and China E-Commerce Development Index data. The happiness of the elderly is taken as the dependent variable, and the e-commerce development index is taken as the independent variable. Age, gender, education level, political status, health status, and number of children are controlled, and personal annual income is taken as the mediating variable. The logit model is used for analysis. The results indicate that the development of e-commerce, age, health status, education level, political affiliation, and annual personal income all have a significant positive impact on the happiness of the elderly. Based on this, this article proposes research suggestions: Firstly, further enhance the level of e-commerce development;Secondly, create a more inclusive digital environment.

关键词： 中职学校   电子商务专业   实践教学   改革  

摘要： 中职学校电子商务专业是培养高素质技能型人才的重要基地,随着电子商务行业的迅猛发展,正面临着前所未有的机遇与挑战。推进电子商务专业实践教学改革,对中职教育发展、行业人才培养与输送,具有极其重要的现实意义。本文从中职学校电子商务专业实践教学现状入手,立足教育信息化、职业教育改革等趋势,探讨如何借助信息化教学、职业教育改革的兴起,提升电子商务专业实践教学效果,加强对学生创新能力、实践能力的培养。

关键词： 大数据技术   跨境电商   跨境物流   区块链   电子商务  

摘要： 在全球化和数字化大背景下,跨境电商迅猛发展,对跨境电商中的物流系统提出了更高的要求。当前跨境电商物流环节中存在一些问题,如跨境物流信息不对称、各国物流基建差异化大、区块链技术应用参差不齐等,这些问题严重影响着物流行业和跨境电子商务的发展。本文研究发现:大数据背景下,数据分析技术可以优化跨境电子商务的物流环节,提高物流效率。首先,运用物联网、云计算和大数据分析技术,打通信息传递壁垒,减少信息不对称对物流系统的影响;其次,利用大数据信息,在安排物流时,避开堵点、规避路径和仓储风险,并根据数据反馈结果,在能力范围内完善物流基础设施建设;再次,将区块链技术与大数据技术深度融合,旨在提高物流效率、降低成本、增强客户满意度等方面发挥各自优势;最后,联合强大的AI算法,探索精准预判市场变化。因此,基于大数据的跨境电商物流模式能够有效整合资源,发挥大数据技术优势,为企业带来显著的经济效益和竞争优势。