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关键词： 大数据“杀熟”   消费者权益   电子商务时代   法律规制   监管机制  

摘要： 随着互联网技术的飞速发展,大数据和算法已广泛应用于电子商务领域。然而,大数据“杀熟”现象的出现,对消费者权益保护提出了新的挑战。本文旨在分析电子商务时代下“杀熟”行为的内涵、特征及其对消费者权益的影响,探讨当前消费者权益保护的困境,并提出相应的解决路径。大数据“杀熟”行为违背了公平交易原则,侵犯了消费者的知情权和公平交易权。同时,我国在法律规制和监管机制方面存在不足,导致消费者权益保护面临诸多困境。为此,本文从提高算法透明度、完善监管体系、加强消费者权力救济等解决路径,以期为我国电子商务领域的消费者权益保护提供理论支持和实践指导。With the rapid development of internet technology, big data and algorithms have been widely applied in the field of e-commerce. However, the emergence of big data “price discrimination against regular customers” has posed new challenges to the protection of consumer rights. This paper aims to analyze the connotations, characteristics, and impacts of “price discrimination against regular customers” in the era of e-commerce, discuss the current dilemmas in protecting consumer rights, and propose corresponding solutions. The behavior of big data “price discrimination against regular customers” violates the principle of fair trade and infringes on consumers’ rights to information and fair trading. Meanwhile, there are deficiencies in China’s legal regulations and regulatory mechanisms, leading to numerous dilemmas in the protection of consumer rights. To address this, the paper suggests solutions such as enhancing algorithmic transparency, improving the regulatory system, and strengthening remedies for consumer rights, with the aim of providing theoretical support and practical guidance for the protection of consumer rights in China’s e-commerce sector.

关键词： 电子商务法规   隐私保护   消费者权益   法律法规   国际合作  

摘要： 随着电子商务的蓬勃发展,伴随而来的是消费者数据隐私保护的重大挑战以及法规跟不上技术发展的困境。本文深入剖析了当前电子商务法规面临的主要问题,如跨境交易法律适用困难、技术快速发展带来的法规适应问题、以及消费者隐私权益保护不足等。同时,探讨了国内外在隐私保护方面的法律进展,并分析了几家典型电子商务企业在隐私保护方面的措施。针对发现的问题,提出了加快立法进程、强化技术应用、促进业态创新、加强消费者权益保护、推动国际合作和增强政策协同等具体建议,旨在完善电子商务法规,保障消费者数据隐私,推动电子商务行业的健康有序发展。With the rapid growth of ecommerce, consumer data privacy protection is facing unprecedented challenges, while existing regulations struggle to keep pace with the swift advancement of technology. This article delves into the major issues currently confronting ecommerce regulations, such as the difficulties in applying laws to crossborder transactions, the adaptability problems of regulations due to rapid technological progress, and the inadequacy of consumer privacy rights protection. Moreover, the article examines the legal progress in privacy protection both domestically and internationally, and analyzes the specific measures taken by several leading ecommerce enterprises in terms of privacy protection. In response to these issues, the article puts forward a series of recommendations: to accelerate the legislative process, enhance technology application, foster business model innovation, strengthen consumer rights protection, promote international cooperation, and improve policy coordination. These suggestions aim to refine ecommerce regulations, ensure adequate protection of consumer data privacy, and promote the healthy and orderly development of the ecommerce industry.

关键词： 证明责任   电子商务纠纷   比较法研究   法律建议  

摘要： 电子商务纠纷中,证明责任的分配首先要遵循《民事诉讼法》关于举证责任的一般规定,本文在理清电子商务纠纷中证明责任分配这个特定领域的理论基础后,着重探析了三类电子商务纠纷具体领域的责任分配问题:电子商务交易合同的证明责任分配、电子商务侵权纠纷的证明责任分配、电子证明作为证据的证明责任分配,对于电子商务领域内的相关立法具有一定的借鉴意义。此外本文还对比了国内外在该领域内的立法与司法现状,通过对比获得启示进而为完善电子商务领域内相关法律法规提供针对性的建议。In e-commerce disputes, the allocation of burden of proof should first follow the general provisions of the Civil Procedure Law on the burden of proof. After clarifying the theoretical basis of the specific field of burden of proof allocation in e-commerce disputes, this article focuses on exploring the allocation of burden of proof in three specific areas of e-commerce disputes: the allocation of burden of proof in e-commerce transaction contracts, the allocation of burden of proof in e-commerce infringement disputes, and the allocation of burden of proof as evidence in electronic proof. It has certain reference significance for relevant legislation in the field of e-commerce. In addition, this article also compares the legislative and judicial status quo in this field at home and abroad, and obtains inspiration through comparison to provide targeted suggestions for improving relevant laws and regulations in the field of e-commerce through the comparison.

关键词： 劳动教育   创新创业教育   劳创融合  

摘要： 高职坚持内涵式发展,推进劳动教育与创新创业教育的协同育人。本文对劳动教育与创新创业教育的交叉融合模式探索,深入探索它们之间的共同点以及融合发展的可能性。同时,针对当前融合发展中存在的问题,提出了劳动教育与创新创业教育融合发展的路径。以第一课堂为基础,构建“劳创融合”课程体系;以“1+X”实训为抓手,建立“劳创融合”实践平台;以多种督导机制融合为手段,构建“劳创融合”评价体系。

关键词： 电子商务法   算法推荐服务   风险   法治  

摘要： 算法推荐服务是指利用生成合成类、个性化推送类、排序精选类、检索过滤类、调度决策类等算法技术向用户提供信息的服务。其在满足人们多元化需求的同时也产生了技术异化、信息失真泄漏、欺诈顾客等风险,对电子商务发展具有不可小觑的打击,应从多个维度协同治理。随着《电子商务法》的出台,以期构建生态环境良好的互联网信息服务环境,规制滥用算法推荐技术的法律风险。Algorithmic recommendation service refers to a service that provides information to users using algorithm technologies such as generative synthesis, personalized push, sorting and selection, retrieval and filtering, scheduling and decision-making. While meeting people’s diverse needs, it also generates risks such as technological alienation, information distortion and leakage, and customer fraud, which have a significant impact on the development of e-commerce and should be addressed through collaborative governance from multiple dimensions. With the promulgation of the Electronic Commerce Law, it is expected to build an Internet information service environment with a good ecological environment and regulate the legal risk of abusing algorithm recommendation technology.

关键词： 电子商务   国际贸易   跨境电商  

摘要： 本文基于目前外贸高质量增长这一基本现状,利用其在新时代的内涵确定了衡量外贸质量的指标,包括外贸的结构优化度、外贸规模以及外贸竞争力。另外,作为外贸发展的新引擎,跨境电商成了推动外贸高质量发展的新动力,由此本文得出以下研究结果:第一,跨境电商通过数字化技术以及供应链体系改善外贸结构;第二,跨境电商通过提升商品和服务的曝光度以及优质的品牌优势扩大外贸规模;第三,跨境电商通过降低生产成本和营销成本来提升外贸竞争力。

关键词： 新疆   水果类农产品   电子商务升级  

摘要： 新疆维吾尔自治区作为我国水果类农产品的重要产地,在数字化和信息化背景下,水果类农产品电子商务成为果农增收的重要途径。本文通过分析新疆水果类农产品电子商务现状发现现存的问题和电子商务升级的客观需求,结合国内外成功案例给予新疆水果类农产品电子商务升级相对应的对策建议。要通过政策完善聚合机制和连接机制、加快水果加工产业延伸升级和电子商务人才队伍建设共同发力,才能实现新疆水果类农产品电子商务的升级。As an important producer of fruit agricultural products in China, Xinjiang Uygur Autonomous Region has become an important way for fruit farmers to increase their income through e-commerce in the context of digitalization and informatization. This article analyzes the current situation of e-commerce for fruit agricultural products in Xinjiang and identifies existing problems and the objective need for e-commerce upgrading. Based on successful cases at home and abroad, corresponding countermeasures and suggestions are provided for the upgrading of e-commerce for fruit agricultural products in Xinjiang. We need to work together to improve the aggregation mechanism and connection mechanism through policies, accelerate the extension and upgrading of the fruit processing industry, and build an e-commerce talent team in order to achieve the upgrading of e-commerce for fruit agricultural products in Xinjiang.

关键词： 乡村振兴   乡村旅游   电子商务  

摘要： 近年来,随着“互联网+”的不断深入与推进,电子商务逐渐成为了促进旅游业转型升级的主要动力,乡村旅游与电子商务的融合发展也成为促进农村经济发展、推动乡村振兴的重要引擎。电子商务极大地转变了传统的乡村旅游管理与经营方式,提升了乡村旅游企业竞争力,能够满足旅游者的多样化需求。本文结合乡村振兴背景,通过对乡村旅游电子商务发展状况的简单剖析,对乡村旅游与电子商务融合发展过程中存在的一些问题进行了归纳,并提出了相应的对策建议,以促进乡村旅游产业的持续健康发展。In recent years, with the continuous deepening and promotion of “Internet+”, e-commerce has gradually become the main driving force to promote the transformation and upgrading of tourism, and the integrated development of rural tourism and e-commerce has also become an important engine to promote rural economic development and rural revitalization. E-commerce has greatly changed the traditional rural tourism management and operation mode, enhanced the competitiveness of rural tourism enterprises, and can meet the diversified needs of tourists. Based on the background of rural revitalization, this paper summarizes some problems existing in the integration of rural tourism and e-commerce through a simple analysis of the development of rural tourism e-commerce, and puts forward corresponding countermeasures and suggestions to promote the sustainable and healthy development of rural tourism industry.

关键词： 移动支付   电子商务   消费者   消费者行为  

摘要： 伴随着互联网的发展和移动设备的普及孕育而生的移动支付蔚然成风,在电子商务领域的应用也日渐广泛,对消费者购买决策产生了深远影响。作为以移动终端设备为媒介的交易支付方式,移动支付的便捷性、安全性、实时性等特点为电子商务的发展注入了新兴活力。在线上购物过程中,消费者只需通过手机应用程序或网页即可完成支付,无需携带现金或银行卡,大大节省了时间和空间。本文将列举支付宝、微信支付等移动支付平台中消费者的应用实例,并探讨各移动支付平台在支付方式、加密技术、风险控制等方面的具体运用。结合技术与消费者心理,分析移动支付在电子商务中的应用现状及其对消费者购买决策的影响,旨在为行业的发展提供一定的启示。With the development of the Internet and the popularization of mobile devices, mobile payment has become a trend, and its application in the field of e-commerce is becoming more and more extensive, which has a profound impact on consumers’ purchase decisions. As a transaction payment method with mobile terminal devices as the medium, the convenience, security, and real-time characteristics of mobile payment have injected emerging vitality into the development of e-commerce. In the process of online shopping, consumers can complete the payment through the mobile app or web page, without the need to carry cash or bank cards, which greatly saves time and space. This article will list the application examples of consumers in mobile payment platforms such as Alipay and WeChat Pay, and discuss the specific applications of each mobile payment platform in terms of payment methods, encryption technology, risk control, etc. Through the analysis of technology and consumer psychology, the application status of mobile payment in e-commerce and its impact on consumers’ purchase decisions are analyzed, aiming to provide some enlightenment for the development of the industry.

关键词： 商个人   制度建构   电子商务  

摘要： 在数字经济时代,越来越多的自然人通过电商平台成为独立的商个人。这给商法中的商个人制度注入了新鲜的血液,但与此同时也反映出许多新的问题。检索我国现存法律规范可以得知,我国的商个人制度面临着法律规范欠缺完备、司法实践适用较少以及程序机制不够健全等困境。因此,应当从弥补商个人领域的立法空白、完善商个人登记制度和建立合理的商个人监管制度这三个方面出发,思考商个人制度建构的未来进路。In the era of digital economy, more and more natural persons have become independent business individuals through e-commerce platforms. This has injected fresh blood into the commercial individual system in commercial law, but at the same time, it also reflects many new problems. By searching the existing legal norms in our country, we can find that the commercial individual system in our country is faced with such difficulties as lack of perfect legal norms, less application of judicial practice and imperfect procedural mechanism. Therefore, we should start from three aspects: making up the legislative gap in the field of business individual, perfecting the business individual registration system and establishing a reasonable business individual supervision system, and consider the future path of the construction of the business individual system.