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关键词： 电子商务   旅游行业   发展现状   策略分析   西江千户苗寨  

摘要： 在数字化时代,随着互联网技术的飞速发展,电子商务已经成为现代经济的重要组成部分,对各行各业产生了深远的影响。同时,旅游行业作为服务业的重要领域,也在逐渐与电子商务紧密融合,形成了“旅游电子商务”这一新兴业态。本文旨在探讨电子商务在旅游行业中的发展现状和对旅游行业发展带来的影响,并且以西江千户苗寨旅游电子商务发展的成功为例,从而探讨电子商务在旅游行业中的发展所面临的问题,旨在为旅游行业的发展提供一个新的视角和策略建议。In the digital age, with the rapid development of Internet technology, e-commerce has become an important part of the modern economy and has had a profound impact on all walks of life. At the same time, the tourism industry, as an important area of the service industry, is also gradually closely integrated with e-commerce, forming a new format of “tourism e-commerce”. The purpose of this paper is to explore the development status of e-commerce in the tourism industry and the impact on the development of the tourism industry. Taking the success of the development of tourism e-commerce in Xijiang Qianhu Miao Village as an example, this paper discusses the problems faced by the development of e-commerce in the tourism industry, aiming to provide a new perspective and strategic suggestions for the development of the tourism industry.

关键词： 课程思政   课程标准   多方协同   主线贯穿  

摘要： 课程标准在职业教育质量提升中起基础性作用,但存在人才培养指导性减弱、课程思政引领性不强和课程育人主线不清晰等问题,针对相关问题,本文提出课程思政视域下“多方协同、主线贯通”课程标准改革模式,并以跨境电商专业群为例开展课程标准改革实践,实现“校政行企”多方协同为课程标准设计开发诊断优化,“课程思政”主线贯通为课程标准改革实践铸魂育人。

关键词： 商业模式   电子商务   农产品  

摘要： 本文以“叮咚买菜”企业为例,创造性地应用“商业模式九大要素系统分析法”对企业的商业模式实施系统分析和阐释,从而对企业的商业模式有一个详尽、系统的认识。在此基础上,对企业存在的客户定位、渠道通路、客户关系等问题实施了揭露和经验总结,为企业商业模式的调整提供科学依据。最终,对于该企业商业模式存在的问题,指出差异化营销、一体化渠道、建立绿色通道等建议,该文可为不同生鲜农产品电子商务民营企业参照,对生鲜农产品电子商务商业模式的学术探讨也作出了适当的贡献。This paper takes “Dingdong Maicai” enterprise as an example, creatively applies “nine elements of business model system analysis” to implement systematic analysis and interpretation of the business model of the enterprise, so as to have a detailed and systematic understanding of the business model of the enterprise. On this basis, the problems of customer positioning, channel access, customer relationship and other problems of the enterprise are disclosed and summarized, which provides a scientific basis for the adjustment of the enterprise business model. Finally, for the problems existing in the business model of the enterprise, the paper points out the suggestions of differentiated marketing, integrated channels, and the establishment of green channels. The paper can be a reference for different private enterprises of fresh agricultural products e-commerce, and also makes appropriate contributions to the academic discussion of fresh agricultural products e-commerce business model.

关键词： 数智化养老   电子商务平台   养老服务产业  

摘要： 中国作为世界上老年人口最多的国家之一,老龄化程度不断加深,传统的养老模式已难以满足不断增长的养老需求。本文旨在探讨数智化养老背景下如何利用电子商务平台助推养老服务产业发展,进而提高老年人的生活质量。通过分析当前我国人口老龄化的现状和传统养老模式面临的挑战,构建一个体系完善的养老服务产业电子商务平台,充分展示该平台在养老服务中的优势,随后具体说明电子商务平台在养老产业中的一系列应用,如健康产品销售、在线预约与咨询、健康管理与个性化方案以及社交与娱乐。与此同时,文章也指出了在数智化养老服务中存在的一些问题,并为电商平台助推养老服务产业发展提供了相应的策略和建议,这也为促进养老产业的数智化转型和电商平台的优化升级提供了未来发展的方向。As one of the countries with the largest elderly population in the world, China’s aging degree is deepening, and the traditional pension model has been unable to meet the growing demand for pension. This paper aims to explore how to use e-commerce platform to promote the development of elderly care service industry under the background of digitalized elderly care, so as to improve the quality of life of the elderly. By analyzing the current situation of aging population in our country and the challenges faced by the traditional pension model, to build a perfect e-commerce platform for the elderly service industry, fully demonstrate the advantages of the platform in the elderly service, and then concretely explain a series of applications of e-commerce platform in the elderly service industry, such as health product sales, online appointments and consultations, health management and personalized solutions, and social and entertainment. At the same time, the article also pointed out some problems in the digitalized elderly care service, and provided corresponding strategies and suggestions for the e-commerce platform to promote the development of the elderly care service industry, which also provided the future development direction for promoting the digitalized transformation of the elderly care industry and the optimization and upgrading of the e-commerce platform.

关键词： 价格博弈   双渠道供应链   相对利润最大化   电子商务   混沌动力学  

摘要： 在互联网发展的浪潮中,电子商务迅速崛起,零售商的销售方式也不再拘泥于传统的实体渠道,而是借助互联网的优势,在电子商务平台上进行销售和提供服务。然而,销售渠道的增加也加剧了零售寡头之间的竞争,不同渠道的零售寡头之间的竞争主要为价格和服务竞争。本文主要聚焦于一类双渠道供应链价格竞争模型,考虑两家零售商分别采用传统的实体销售渠道和网络销售渠道组成的二级供应链,在竞争激烈的市场中,两渠道的零售商不再追求自身利润的最大化,而是追求相对利润最大化。我们结合非线性动力学理论,建立了一个基于相对利润最大化的双渠道供应链价格竞争博弈模型,对零售商之间的长期博弈进行了分析。结果发现,调整速度过快和边际成本过高都会导致系统进入混沌状态,同时还发现在不稳定的混沌状态下价格初值的微小改变会引起市场价格波动较大。此外,两个不同渠道的零售商也需要选择合适的销售方式使产品差异性控制在合理的范围内才能保持市场的稳定。With the rapid rise of e-commerce in the wave of Internet development, retailers are no longer confined to traditional brick-and-mortar channels, but are taking advantage of the Internet to sell and provide services on e-commerce platforms. However, the increase in sales channels has also intensified the competition among retail oligopolies, and the competition among retail oligopolies in different channels is mainly price and service competition. Thus, this paper focuses on a class of dual-channel supply chain price competition models, in which the two retailers in the supply chain are the traditional brick-and-mortar sales channel and the online sales channel, respectively. Firstly, we consider the two vendors no longer seek to maximize their own profits, but rather maximize their relative profits in the competitive market. Then, we combine the nonlinear dynamics theory to establish a dual-channel supply chain price competition game model based on relative profit maximization and analyze the long-term game between retailers. It is found that both too fast adjustment and too high marginal cost lead the system into a chaotic state, and it is also found that small changes in the initial value of price in an unstable chaotic state cause large fluctuations in the market price. In addition, retailers in two different channels need to choose appropriate sales methods to keep the product variability within a reasonable range in order to maintain the stability of the market.

关键词： 马克思主义异化理论   电子商务平台   消费文化异化  

摘要： 本文基于马克思主义异化理论,对电子商务平台与消费文化的异化现象进行了深入反思。首先,概述了马克思主义异化理论的基本内容,并探讨了当代消费文化的特点与表现,以及二者之间的联系。接着,详细分析了电子商务平台下的消费异化现象。然后,从经济、技术、文化和心理四个方面探讨了异化现象的原因。文章进一步分析了这一异化对个人以及社会的影响与后果。最后,提出了加强政策监管、引导消费文化、倡导绿色消费等应对策略,旨在缓解电子商务平台与消费文化异化带来的问题,促进消费文化的健康发展。Based on the Marxist theory of alienation, this paper provides an in-depth reflection on the alienation phenomenon of e-commerce platforms and consumer culture. Firstly, it outlines the basic content of the Marxist alienation theory, and discusses the characteristics and manifestations of contemporary consumer culture, as well as the connection between the two. Then, the phenomenon of consumer alienation under the e-commerce platform is analysed in detail. Then, the causes of the alienation phenomenon are explored from four aspects: economic, technological, cultural and psychological. The article further analyses the impact and consequences of this alienation on individuals as well as society. Finally, coping strategies such as strengthening policy regulation, guiding consumer culture and advocating green consumption are proposed, aiming to alleviate the problems brought about by the e-commerce platform and the alienation of consumer culture, and to promote the healthy development of consumer culture.

关键词： NFT交易平台   《电子商务法》   注意义务  

摘要： NFT数字藏品的出现催生了NFT交易平台。从NFT交易的运行过程可以识别出NFT交易平台的性质属于电子商务平台。与淘宝、京东的电商平台类似,为藏品爱好者提供数字藏品交易服务。根据NFT交易平台的交易模式中卖方入驻方式的不同,可以将NFT交易平台分为注册制、申请制、邀请制。NFT交易平台在电子商务法视野下的注意义务会随着交易过程和平台属性而发生改变。NFT交易平台在上链前,技术服务者只要在上链前对作品进行形式审查,符合合法性要求即可;技术服务提供者与内容服务提供者兼具的交易平台应当在上链前对作品的合法性作出实质审查,即审查作品是否存在著作权属争议、商家是否提供了授权说明等情况。NFT交易平台在上链后的注意义务为平台在接收到著作权权利人的合格通知后,及时采取必要措施。The emergence of NFT digital collections has given rise to the NFT trading platform. The nature of the NFT trading platform can be recognized as an e-commerce platform from the operation process of NFT trading. Similar to the e-commerce platforms of Taobao and Jingdong, it provides digital collection trading services for collection enthusiasts. According to the different ways of seller’s entry in the transaction mode of NFT trading platform, NFT trading platform can be classified into registration system, application system and invitation system. The duty of care of NFT trading platform under the vision of the e-commerce law will be changed with the transaction process and the platform attributes. Before the uploading of the NFT trading platform, the technical service provider only needs to carry out a formal review of the works before uploading, which is in line with the legality requirements. The NFT trading platform should make a substantive examination of the legality of the work before uploading, i.e., examine whether there is a dispute over copyright ownership of the work, and whether the merchant has provided an authorization statement, etc. The duty of care of the NFT trading platform after uploading is for the platform to take necessary measures in a timely manner after it receives the qualified notification from the copyright right holder.

关键词： 推荐系统   商品展示策略   顺序偏好   深度强化学习   Actor-Critic  

摘要： 推荐系统可以通过推荐用户的个性化项目来减轻信息过载问题。在诸如电子商务之类的现实世界推荐中,系统与其用户之间的典型交互是向用户推荐一页项目并提供反馈;然后系统推荐一页新的项目。为了有效地捕捉这种交互并进行推荐,我们需要解决两个关键问题:(1) 如何根据用户的实时反馈更新推荐策略;(2) 如何生成具有适当显示的项目页面,这对传统的推荐系统提出了巨大的挑战。本文研究了页面推荐问题,旨在同时解决上述两个问题。提出了一种基于深度强化学习的页面推荐框架,该框架能够根据用户的实时反馈,优化页面中的项目,使其在二维页面中得到适当的显示。实验证明了本文方法的有效性。Recommender systems can alleviate the issue of information overload by recommending personalized items to users. In real-world recommendations, such as in e-commerce, the typical interaction between the system and its users involves recommending a page of items to the user and receiving feedback;the system then recommends a new page of items. To effectively capture this interaction and make recommendations, two key issues must be addressed: (1) how to update the recommendation strategy based on the user’s real-time feedback;(2) how to generate item pages with appropriate display, which poses significant challenges to traditional recommender systems. This paper investigates the problem of page recommendation, aiming to address both issues simultaneously. A page recommendation framework based on deep reinforcement learning is proposed. It can optimize the items on the page according to the user’s real-time feedback, ensuring they are appropriately displayed in a two-dimensional page layout. Experimental results demonstrate the effectiveness of the proposed method.

关键词： 电子商务   全球化   矛盾分析法   发展研究  

摘要： 随着网络技术的飞速发展,电子商务已突破国界限制,呈现出全球化的发展趋势。这一发展趋势不仅带来了巨大的市场机遇,也伴随着诸多挑战和冲突。运用矛盾分析法剖析电商企业在全球化进程中所面临现实困境的形成机理,发现电子商务全球化发展中存在全球市场统一化与国家监管差异化之间的矛盾、消费者需求多样化与供应链标准化之间的矛盾、数据隐私保护与跨境数据流动之间的矛盾、知识产权保护与贸易自由流通之间的矛盾、大型企业垄断与市场公平竞争之间的矛盾、文化差异性与服务本土化之间的矛盾。对此,世界各国应当与电商企业一道,坚持问题导向,积极应对冲突,努力调和矛盾,为构建开放型世界经济增添新动能。With the rapid development of network technology, e-commerce has broken through the limitations of national boundaries, showing the trend of globalization. This development trend not only brings huge market opportunities, but also is accompanied by many challenges and conflicts. Using the method of contradiction analysis to analyze the formation mechanism of the real dilemmas faced by e-commerce enterprises in the process of globalization, it is found that in the development of e-commerce globalization, there are the contradictions between the global market unification and the national regulatory differences, the contradictions between the diversification of consumer demand and the standardization of supply chain, the contradictions between the protection of data privacy and the cross-border data flow, the contradictions between the protection of intellectual property rights and the free flow of trade, the contradictions between large enterprise monopoly and fair market competition, and between cultural differentiation and service localization. In this regard, countries around the world should work together with e-commerce enterprises, adhere to the problem-oriented approach, actively respond to conflicts, and strive to reconcile contradictions, so as to add new momentum to the construction of an open world economy.

关键词： 双高校   电子商务   就业趋势  

摘要： 随着科技的革新和应用领域的拓宽,电子商务行业正朝向智能化和全球化迈进,对专业人才的要求也随之提高。因此,电子商务专业的毕业生除了需要具备技术素养,还要培养创新思维和持续学习的能力,以适应未来职业生涯的动态变化。通过深入剖析陕西省高等职业学院电子商务专业的就业走向,我们旨在为相关高职学校提供有价值的参考,以期推动毕业生就业竞争力和职业发展潜力的稳步提升。本文采集了陕西省12所双高院校电子商务专业的开设情况,电子商务学生的招生情况,电子商务专业的就业情况,并对其就业现状进行了原因分析,发现存在毕业生就业率低、毕业生专业技能不足、毕业生职业发展空间有限等问题,针对以上问题提出了加强校企合作,提高毕业生就业率,完善课程体系,提升专业技能,建立职业发展平台,拓宽发展空间等措施,从而更好地契合电子商务行业的人才需求。