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关键词： 电子商务   农村   居民消费  

摘要： 随着互联网技术在农村地区的不断发展,电子商务在农村地区得以迅速发展起来。电子商务在农村地区的发展影响着农村地区居民的消费方式和消费结构,其影响主要表现为:(1) 从农村地区居民的消费方式来看,电子商务促进了农村地区现代化的发展,丰富了农村地区居民的消费方式。(2) 从农村地区居民的消费结构来看,电子商务增加了农村地区居民的收入,优化了农村地区居民的消费结构。当前,电子商务仍然影响着农村地区居民的消费。本文深入分析农村电子商务对农村地区居民消费的影响机制,为促进农村地区电子商务的进一步发展提出对策建议。With the continuous development of Internet technology in rural areas, e-commerce has developed rapidly in rural areas. The development of e-commerce in rural areas has an impact on the consumption pattern and consumption structure of residents in rural areas. Its impact is mainly shown as follows: (1) From the perspective of the consumption pattern of residents in rural areas, e-commerce promotes the development of modernization in rural areas and enriches the consumption pattern of residents in rural areas. (2) From the perspective of the consumption structure of rural residents, e-commerce increases the income of rural residents and optimizes the consumption structure of rural residents. At present, e-commerce still affects the consumption of residents in rural areas. This paper deeply analyzes the influence mechanism of rural e-commerce on rural residents’ consumption, and puts forward countermeasures and suggestions for promoting the further development of rural e-commerce.

关键词： 职业教育本科   电子商务   教学创新团队   教师能力素质  

摘要： 建设教学创新团队,提高教师能力素质对于推动职业教育本科电子商务专业建设至关重要。本文旨在构建面向职业教育本科电子商务专业教学创新团队教师的能力素质模型,以全面提升电子商务专业教师的教学与创新能力。首先,确立了模型构建的四项原则:分层结构化与全面覆盖、可实施性与灵活适应性、目标导向性与国际视野以及反馈与改进机制。然后,依据四项原则,提出了“四层次四素质多能力模型”,该模型从低到高依次包括核心层(价值观素养)、基础层(专业素养)、应用层(教学素养)和发展层(创新素养),分别对应不同的培养目标。最后,提出了模型的实施路径,涵盖了能力素质评估、培训与考核3个环节。

关键词： 电子商务   鞋服企业   优势分析   发展变局   发展路径  

摘要： 电子商务的出现,打破了时空的局限性,满足了消费者足不出户“全球购”的愿望。在我国消费需求及消费群体更为年轻化的背景下,鞋服行业进行电商发展的优势更为凸显。与传统企业相比,大数据已经进入了大众生活,电子商务的发展在给人们购物带来便捷的同时,也为鞋服企业经营带来了机遇。本文针对电商经济时代下鞋服行业面临的发展变局及优化发展路径进行分析,能够提升鞋服行业与大数据电商发展模式的适应性,帮助鞋服行业尽快完成电商转型升级,提升企业的数字化电商发展能力。The e-commerce economy has broken through the limitations of space and time, meeting the consumer’s wish to buy goods from all over the world without leaving their homes. Under the background of more young consumers and growing consumption demand in China, the advantage of the shoe and clothing industry to develop e-commerce is more prominent. Compared to traditional enterprises, big data has already entered people’s daily lives. The development of e-commerce has brought convenience to people’s shopping, while also bringing opportunities for shoe and clothing enterprises to operate. This paper analyzes the development changes and optimization paths of the shoe and clothing industry in the era of e-commerce, which can enhance the adaptability of the shoe and clothing industry to big data e-commerce development mode and help the shoe and clothing industry complete its e-commerce transformation and upgrade as soon as possible, and enhance the digital e-commerce development ability of enterprises.

关键词： 电子商务   虚假宣传   法律规制  

摘要： 随着互联网技术和电子商务的飞速发展,网络商品的交易量持续上升,同时电商平台也在不断壮大,这都使得社会信任问题日渐突显。网络购物已经成为现代生活的重要组成部分,它不仅为消费者带来了前所未有的便利,也推动了社会经济的持续发展和创新,但与此同时电商平台也出现了许多不诚信经营行为。为了在激烈的市场对抗中获得更大的市场份额,有些电商经营者违背了诚信经营原则,进行虚假宣传,破坏了网络交易的正常秩序,诱导消费者做出错误的决策,这严重侵害了消费者的合法权益。文章认为,通过一系列手段整顿电商市场、形成有效的法律规制已是迫在眉睫,净化电商环境势在必行。对此,本文首先对电子商务平台虚假宣传进行界定,简要地列举其常见形式,进而对电子商务背景下虚假宣传法律规制中所存在的困境进行分析,最后对上述困境提出规制对策。希望通过对电商平台虚假宣传法律对策的探究,有助于推动我国电子商务领域蓬勃发展。With the rapid development of Internet technology and e-commerce, the transaction volume of online commodities continues to rise, while e-commerce platforms are also growing, all of which make the social trust problem more and more prominent. Online shopping has become an important part of modern life, which not only brings unprecedented convenience to consumers, but also promotes the continuous development and innovation of social economy, but at the same time e-commerce platforms have also appeared many dishonest business behavior. In order to gain a larger market share in the fierce market confrontation, some e-commerce operators violate the principle of honesty and integrity, carry out false propaganda, disrupt the normal order of online transactions, and induce consumers to make wrong decisions, which seriously infringes on the legitimate rights and interests of consumers. The article believes that through a series of means to rectify the e-commerce market, the formation of effective legal regulation is imminent, purifying the e-commerce environment is imperative. In this regard, this article first defines false propaganda on e-commerce platform, briefly lists its common forms, and then analyzes the dilemmas existing in the legal regulation of false propaganda in the context of e-commerce, and finally puts forward regulatory countermeasures to the above dilemmas. It is hoped that the exploration of legal countermeasures against false propaganda on e-commerce platforms will help promote the vigorous development of e-commerce in China.

关键词： 数字乡村   高职院校   电子商务   人才培养   培养模式  

摘要： 随着数字乡村建设的深入推进,电子商务在农村经济发展中发挥着日益重要的作用。然而,农村地区普遍存在电商人才匮乏的问题,难以满足数字乡村建设的需求。高职院校作为培养应用型人才的重要途径,如何在数字乡村背景下有效培养高质量的电商人才,是当前亟须解决的问题。该文从高职院校电子商务专业的现状出发,深入分析存在的问题,包括课程设置不合理、实践教学薄弱、师资力量不足及校企合作不紧密等。针对这些问题,提出优化课程设置、加强实践教学、提升师资力量、深化校企合作、推进“互联网+”教育,以及打造课程思政示范课程和课程思政教育案例等培养模式。该文的研究为高职院校电子商务专业人才培养提供新的思路和方法,以期更好地服务于数字乡村建设,促进农村经济社会的全面发展。

关键词： 社群经济   社会互动   社会结构  

摘要： 本文从社会学的视角,深入探讨电子商务平台上的社群经济现象,以及消费者互动行为的社会学意义。社群经济作为一种新兴的经济形态,不仅改变了传统商业模式,也重塑了消费者与品牌、消费者与消费者之间的社会关系。本文分析了消费者互动行为的动机、模式以及对社会结构和文化的影响,为理解电子商务平台上的社群经济提供了更全面的视角。通过理论探讨和案例分析,本文旨在深化对社群经济的社会学理解,为电商平台的社群经济可持续发展提出建议。From the perspective of sociology, this paper discusses the social economic phenomenon on e-commerce platform and the sociological significance of consumer interaction. As a new economic form, community economy not only changes the traditional business model, but also reshapes the social relationship between consumers and brands, consumers and consumers. This paper analyzes the motivations and patterns of consumer interaction and its impact on social structure and culture, providing a more comprehensive perspective for understanding the community economy on e-commerce platforms. Through theoretical discussion and case analysis, this paper aims to deepen the sociological understanding of the community economy and put forward suggestions for the sustainable development of the community economy on e-commerce platforms.

关键词： 电子商务   消费者权益   保障机制   民法保护  

摘要： 随着信息和通信技术的快速发展,电子商务已成为现代经济的重要组成部分,对消费者的日常生活产生了深远影响。电子商务不仅降低了交易成本,提升了交易效率,还极大地改变了消费者的购物习惯。然而,电子商务的快速发展也带来了一系列问题,尤其是消费者权益保护问题日益凸显。本文旨在探讨电子商务中消费者权益保障面临的现实困境,并基于这些问题提出相应的建议和措施,以期为完善我国电子商务环境下的消费者权益保护体系提供参考。With the rapid development of information and communication technology, e-commerce has become an important component of the modern economy and has had a profound impact on consumers’ daily lives. E-commerce not only reduces transaction costs and improves transaction efficiency, but also greatly changes consumers’ shopping habits. However, the rapid development of e-commerce has also brought a series of problems, especially the increasingly prominent issue of consumer rights protection. This article aims to explore the practical difficulties faced by consumer rights protection in e-commerce, and propose corresponding suggestions and measures based on these issues, in order to provide reference for improving the consumer rights protection system in China’s e-commerce environment.

关键词： 反垄断法   电子商务平台   二选一   限制性交易  

摘要： 本研究聚焦于数字经济时代电商平台“二选一”行为的反垄断法律规制问题。“二选一”行为被界定为电商平台利用其优势地位要求商家独家销售,具有强制性和手段多样性等特征。该行为在一定程度上会导致消费者权益、其他电商平台和商家权益以及社会公共利益受损。同时,“二选一”行为可能会导致寡头垄断的局面,针对我国现有法律对“二选一”行为规制存在不足的情况,完善以反垄断法为核心的规制路径是打破僵局的关键。但仍面临滥用市场支配地位认定模糊、相关市场界定复杂及竞争损害认定困难等挑战。为此,建议采取明确界定电商平台市场支配地位、充分界定相关市场范围、构建竞争损害评估框架等措施进行规制。这些措施旨在有效规制“二选一”行为,维护市场公平竞争秩序。This research focuses on the anti-monopoly legal regulation of the “choice of two” behavior of e-commerce platforms in the era of digital economy. The “choice of two” behavior is defined as an e-commerce platform taking advantage of its dominant position to require merchants to sell exclusively, which has the characteristics of compulsion and diversity of means. To a certain extent, this behavior will lead to damage to the rights and interests of consumers, other e-commerce platforms and merchants, and the public interest. At the same time, the “choice of two” behavior may lead to an oligopoly situation, and in view of the inadequacy of China’s existing laws on the regulation of “choice of two” behavior, improving the regulatory path with the anti-monopoly law as the core is the key to breaking the deadlock. However, it still faces challenges such as the vagueness of the determination of abuse of market dominance, the complexity of the definition of the relevant market, and the difficulty of determining the damage to competition. Therefore, it is recommended to adopt measures such as clearly defining the dominant market position of e-commerce platforms, fully defining the scope of relevant markets, and establishing a framework for assessing competition harm. These measures are aimed at effectively regulating the “choice of two” behavior and maintaining the order of fair competition in the market.

关键词： 乡村振兴   农村电子商务   发展现状  

摘要： 随着互联网技术的飞速发展,“互联网+农业”的融合不断深入,电子商务逐渐成为农村经济发展的重要方式之一。大力发展农村电子商务是落实国家乡村振兴战略的重要途径。该文通过阐述发展农村电子商务的意义和梳理云南省农村电子商务的发展现状,指出了其在发展过程中存在的问题,并结合乡村振兴战略的要求,提出了针对性的发展路径,期望能够为云南省乃至全国其他地区的农村电子商务发展提供参考和借鉴,共同推动农村电商的健康发展,助力乡村振兴战略目标的全面实现。

关键词： 数字经济   农村电商   内在机理   路径探析  

摘要： 数字技术具备高渗透性、高价值性,更体现新内涵的生产力,对农村电子商务具有重要赋能作用。农村电商可以将农业生产与销售市场联系起来,实现传统农业生产经营方式转型发展,在促进城乡融合发展、缓解城乡收入差距、推动新时代乡村振兴事业发展等方面具有重要作用。本文通过分析数字经济推动农村电商高质量发展的机理,探索数字经济赋能城乡融合的实现路径,将数字技术融入乡村产业发展的全过程,推动农业生产智慧化、乡村产业发展数字化,以期为农村电商未来发展提供有益借鉴。Digital technology has high permeability, high value, but also reflects the new connotation of productivity, rural e-commerce has an important enabling role. Rural e-commerce can link agricultural production with sales market, realize the transformation and development of traditional agricultural production and operation mode, and play an important role in promoting the integrated development of urban and rural areas, alleviating the urban-rural income gap, and promoting the development of rural revitalization in the new era. By analyzing the mechanism of digital economy promoting the high-quality development of rural e-commerce, this paper explores the realization path of digital economy enabling urban-rural integration, integrates digital technology into the whole process of rural industrial development, and promotes the intelligent agricultural production and the digitalization of rural industrial development, in order to provide beneficial reference for the future development of rural e-commerce.