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关键词： 区块链技术   财务审计   风险管理   电子商务  

摘要： 区块链技术以其独特的不变性、透明性和分布式特性,为提高审计的准确性和效率提供了新的可能性。本文探讨了区块链的基本工作原理和类型,分析了电子商务环境下传统财务审计面临的挑战,包括数据安全、审计效率和成本问题。讨论了区块链技术如何通过自动化和实时数据处理来提高审计质量,并从风险识别、评估和控制策略优化等方面探讨了区块链在风险管理中的作用。尽管区块链技术在实施过程中存在一定的技术和操作挑战,但其在电子商务财务审计和风险管理领域的应用潜力巨大。Blockchain technology, with its unique immutability, transparency and distributed characteristics, provides new possibilities for improving the accuracy and efficiency of auditing. This article explores the basic working principles and types of blockchain, and analyzes the challenges faced by traditional financial auditing in the e-commerce environment, including data security, audit efficiency, and cost issues. It discusses how blockchain technology can improve audit quality through automation and real-time data processing, and explores the role of blockchain in risk management in terms of risk identification, assessment, and optimization of control strategies. Although there are certain technical and operational challenges in the implementation of blockchain technology, its application potential in the field of e-commerce financial audit and risk management is huge.

关键词： AI技术   行业发展趋势   行业前沿   工作岗位   信息技术   自然语言处理技术   电商企业   学生专业技能  

摘要： 随着信息技术的飞速发展,人工智能(AI)技术已经在各个领域展现出了巨大的潜力和变革力量。在教育领域,尤其是中职电子商务教学中,AI技术的应用为教学模式的创新和学生专业技能的提升带来了新的机遇。一、AI技术在中职电子商务教学中的重要性(一)适应行业发展趋势在中职电子商务教学中引入AI技术,能让学生提前熟悉和掌握行业前沿技术,使其在未来就业中更具优势。例如,许多电商企业已经采用基于AI的智能客服系统,通过自然语言处理技术实现与客户的高效沟通。学生在学习过程中接触和实践类似的AI应用,能更好地适应未来工作岗位的需求。

关键词： 人工智能   电子商务   法律风险   多元治理  

摘要： 人工智能技术的不断发展成熟让人们对智能系统的依赖程度逐渐加深,同时也促进了电子商务的发展与繁荣。人工智能已经深度融入并极大地改变了人类的日常工作与生活,但是与之相对应的法学理论基础和法律规范尚未完善。“人工智能+”的两面性在实际应用中逐步显露,从个人数据泄露到算法黑箱,人工智能技术客观上存在着法律风险。如何界定人工智能的法律地位并控制人工智能技术对人类基本权利的负面影响,建立科学化、法治化的人智关系,成为当前学界共同关注的焦点。The continuous development and maturity of artificial intelligence technology have gradually deepened people’s dependence on intelligent systems, while also promoting the development and prosperity of e-commerce. Artificial intelligence has deeply integrated and greatly changed human daily work and life, but the corresponding legal theoretical foundation and legal norms are not yet perfect. The duality of “artificial intelligence+” is gradually emerging in practical applications, from personal data leakage to algorithmic black boxes, and there are objective legal risks associated with artificial intelligence technology. How to define the legal status of artificial intelligence and control the negative impact of AI technology on human basic rights, and establish a scientific and legal relationship between humans and intelligence, has become a common focus of attention in the current academic community.

关键词： 职业生涯规划教育   微载体   电子商务  

摘要： 职业生涯规划教育是高职院校的一门重要课程,帮助学生明晰职业发展方向,为就业创业奠定基础。通过调研高职院校学生职业生涯规划教育的现状,分析了高职院校学生职业生涯规划教育遇到的问题及挑战,提出了应用“微载体”打造“双线融合、专创融合”电商专业职业生涯规划教育微课程平台,打造校级自媒体平台,培养学生“关键意见领袖”等策略。

关键词： 医防融合   健康养老   电子商务平台  

摘要： 强化医疗融合,推动防、治、护、康的有效衔接,是实现健康中国的重要举措。构建电子商务平台为多主体协同防治、优化医防服务、整合信息资源、便捷服务流程提供新的发展思路。健康养老服务电子商务平台的构建为老年人掌握自身健康状况提供便捷,同时为平台型电商了解养老产业、把握养老服务市场、调整经营战略提供崭新视角。医防融合背景下健康养老服务电子商务平台是医疗融合体系中的创新举措和重要内容,如何构建高质量、多主体、统一化的健康养老服务电子商务平台,成为完善医疗融合体系,提供高质量、一体化、便民性的健康管理服务亟需解决与思考的问题。因此,本文结合医防融合的背景,依托电子商务这一赋能健康养老服务高质量发展的重要方式,构建健康养老服务电子商务平台,推进健康养老服务体系的完善与发展。Strengthening medical integration and promoting the effective connection of prevention, treatment, care and health are important measures to achieve a healthy China. The construction of an e-commerce platform provides new development ideas for multi-subject collaborative prevention, optimization of medical and prevention services, integration of information resources, and convenient service processes. The construction of an e-commerce platform for health care services provides convenience for the elderly to grasp their own health conditions, and at the same time provides a new perspective for platform-based e-commerce to understand the pension industry, grasp the pension service market, and adjust business strategies. How to build a high-quality, multi-subject, and unified e-commerce platform for health care services for the elderly has become a problem that needs to be solved and considered urgently to improve the medical integration system and provide high-quality, integrated and convenient health management services. Therefore, combined with the background of the integration of medical care and prevention, this paper relies on e-commerce, an important way to empower the high-quality development of health and elderly care services, to build an e-commerce platform for health and elderly care services, and promote the improvement and development of the health and elderly care service system.

关键词： 电子商务   乡村旅游   特色农产品销售   社会工作  

摘要： 在农旅经济融合发展的过程中,特色农产品购买已经成为大众旅游过程中的重要消费行为,与此同时互联网技术的发展推动着传统的线下购买与消费逐渐向线上电商平台迁移,“电商 + 旅游”模式为农村地区特色农产品的发展和推广提供了新的平台,指明了新的道路。鉴于此,本文对“电商 + 旅游”模式下的特色农产品推广进行了阐述,重点关注这一模式下特色农产品推广存在的现实困境,并从社会工作的视角出发探讨作为一门以“助人自助”为目的的专业如何能够介入其中,发挥自身的专业价值有效应对这些问题,从而构建该模式下社会工作助力特色农产品推广的实践策略,以期促进区域经济发展和农民收入的增加。In the process of integrating agricultural and tourism economies, the purchase of specialty agricultural products has become an important consumption behavior in mass tourism. At the same time, the development of internet technology has driven the traditional offline purchasing and consumption to migrate to online e-commerce platforms. The “e-commerce + tourism” model has provided a new platform and path for the development and promotion of rural areas’ specialty agricultural products. In light of this, this paper studies how the “e-commerce + tourism” model can help promote specialty agricultural products, focusing on the realistic dilemmas in the promotion of specialty agricultural products under this model and exploring how social work, as a professional aimed at “helping people help themselves,” can intervene in this process and leverage its professional value to effectively address these issues, thereby constructing practical strategies for social work to assist in the promotion of specialty agricultural products under this model, with the goal of promoting regional economic development and increasing farmers’ income.

关键词： 电子商务平台经营者   媒介服务   自营业务   侵权责任  

摘要： 实践之中,电子商务平台经营者可以分为两类,第一是为电子商务平台内经营者和消费者提供媒介服务的第三方,第二是自己直接为消费者提供商品或服务的自营者。两者的法律地位不一样,其侵权所需承担的责任也不一样。前者作为提供媒介服务的第三方,其需要履行的义务主要是资格审核义务和安全保障义务,主要目的在于维护交易安全。提供媒介服务的电子商务平台经营者充当的是辅助者和监管者的角色,承担的侵权责任往往与平台内经营者密切相关。后者开展自营业务,其法律地位相当于商品销售者或服务提供者,且应当以显著方式予以区分标记,不得误导消费者。开展自营业务的电子商务平台经营者的侵权责任直接与自营业务相关,销售商品和提供服务分别承担不同的侵权责任。In practice, e-commerce platform operators can be divided into two categories: the first is the third party who provides media services for the operators and consumers within the e-commerce platform;the second is the self-operator who directly provides goods or services for consumers. The legal status of the two is not the same, and the liability for infringement is also different. As a third party providing media services, the former needs to fulfill the obligations of qualification review and security obligations, the main purpose is to maintain the security of transactions. E-commerce platform operators who provide media services play the role of assistant and regulator, and the infringement liability they bear is often closely related to the operators within the platform. The latter carries out its own business, its legal status is equivalent to that of a seller of goods or a service provider, and it should be marked in a prominent way and not mislead consumers. The infringement liability of e-commerce platform operators who carry out self-operated business is directly related to self-operated business, and the sale of goods and the provision of services bear different infringement liabilities respectively.

关键词： 数字经济   电子商务   文献计量分析   知识图谱   CiteSpace  

摘要： 在数字经济迅猛发展的背景下,电子商务已成为其重要组成部分。本文利用文献计量分析工具CiteSpace对相关文献的发文趋势、核心作者、研究机构、关键词共现、关键词聚类和关键词突现进行了文献计量分析。研究发现:伴随着数字经济的持续发展,电子商务的研究热度未来将继续增加;作者之间的合作和研究机构之间的合作较为稀疏,特别是跨区域的合作;研究热点主要集中在数字技术演进与电子商务创新、跨境电商、农村电商与乡村振兴、税收征管、社会影响五个方面,研究趋势经历了从理论探索到实践应用,再到国际合作和乡村振兴,最后到创新服务的深化调整的过程。未来的研究应该重点关注跨境电商的品牌化发展以及移动端APP的开发和推广、新技术 + 新场景的应用、供应链绿色转型三个方面。In the context of the rapid development of the digital economy, e-commerce has become a crucial component. This paper employs the bibliometric analysis tool CiteSpace to conduct a knowledge mapping analysis of related literature, focusing on publication trends, core authors, research institutions, keyword co-occurrence, keyword clustering, and keyword burst detection. The study finds that with the continued development of the digital economy, the research focus on e-commerce is expected to keep increasing. Collaboration among authors and research institutions, particularly cross-regional cooperation, remains sparse. The research hotspots are mainly concentrated in five areas: the evolution of digital technologies and e-commerce innovation, cross-border e-commerce, rural e-commerce and rural revitalization, tax administration, and social impact. The research trend has evolved from theoretical exploration to practical application, followed by international cooperation and rural revitalization, and finally to the deepening adjustment of innovative services. Future research should focus on three main areas: the brand development and mobile app promotion in cross-border e-commerce, the application of new technologies in new scenarios, and the green transformation of supply chains.

关键词： 农村   电子商务   数字普惠金融   品牌意识   农村综合示范政策  

摘要： 农村电子商务市场规模逐步扩大且发展前景广阔,但伴随着品牌意识不足,基础设施不完善,农户金融意识不足,专业人才缺乏等问题,受限于农业自身的特性以及农村地区的特殊情况,数字普惠金融不能满足快速发展的农村电子商务资金需要。利用数字普惠金融的包容性,为农村电子商务发展提供适应性的融资服务,提供强有力的技术与金融支持,发挥电商市场拓展能力,形成良性循环互动机制。本文从培养交互型人才,电子商务进农村示范政策,建立企业联盟,形成品牌竞争优势,完善农村基础设施建设五个方面破解农村电商现实发展屮遇到的难题,农户在发展电子商务中融资渠道拓宽,获得切实的资金帮助,将有助于促进农村经济的发展,实现数字普惠金融助推农村电子商务的目标。The scale of rural e-commerce market is gradually expanding and the development prospects are broad. However, with the lack of brand awareness, inadequate infrastructure, insufficient financial awareness of farmers, and a shortage of professional talents, digital universal finance cannot meet the funding needs of rapidly developing rural e-commerce due to the characteristics of agriculture itself and the special situation in rural areas. By utilizing the inclusiveness of digital inclusive finance, we provide adaptive financing services for the development of rural e-commerce, offer strong technical and financial support, leverage the expansion capabilities of the e-commerce market, and establish a virtuous cycle of interactive mechanisms. This article aims to solve the difficulties encountered in the development of rural e-commerce from five aspects: cultivating interactive talents, implementing demonstration policies for e-commerce in rural areas, establishing enterprise alliances, forming brand competitive advantages, and improving rural infrastructure construction. Farmers can broaden their financing channels and obtain practical financial assistance in the development of e-commerce, which will help promote the development of rural economy and achieve the goal of digital inclusive finance to promote rural e-commerce.

关键词： 电子商务   企业贸易   经济管理  

摘要： 电子商务通过数字化手段,简化了交易流程,降低了交易成本,提高了交易效率。研究电子商务背景下的企业贸易经济管理,有助于企业更好地利用电子商务平台,实现资源优化配置。电子商务打破了地理界限,为企业提供了更广阔的市场空间,并且分析电子商务对企业贸易的影响,有助于企业制定有效的市场拓展策略,实现业务的增长。电子商务环境下,信息传播迅速,企业可以更快地获取市场信息,及时调整经营策略。研究有效利用电子商务平台进行经济管理,有助于提升企业的市场反应速度和竞争力。电子商务为企业提供了直接与消费者互动的平台。通过分析电子商务中的客户数据,企业可以更好地理解消费者需求,提供个性化的产品和服务,从而优化客户关系管理。因此,本文针对电子商务背景下企业贸易经济管理的分析进行探讨。