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关键词： 乡村振兴   特色农产品   电子商务  

摘要： 农产品电子商务已成农民致富的新引擎,高质量服务乡村振兴的新动能。为了更好地推进贵州省特色农产品电子商务的发展,文章分析了贵州省特色农产品电子商务发展的现状,识别出当前贵州省特色农产品主要存在同质化竞争;电商营销体系化建设不足;电商物流配送体系不健全等问题。由此提出加强特色农产品标准化、品牌化建设;加强物流体系建设,完善智慧产业链;加强农村电子商务专业人才培训与管理的发展策略,以期能够推动贵州省特色农产品产业更好发展。E-commerce of agricultural products has become a new engine for farmers to get rich and a new kinetic energy for high-quality service of rural revitalisation. In order to better promote the development of e-commerce of featured agricultural products in Guizhou Province, the article analyses the current situation of e-commerce development of featured agricultural products in Guizhou Province, and identifies that the current featured agricultural products in Guizhou Province mainly suffer from homogeneous competition;insufficient construction of e-commerce marketing systematic construction;and incomplete e-commerce logistics and distribution system and other problems. As a result, the development strategies of strengthening the standardisation and branding of characteristic agricultural products;strengthening the construction of logistics system and perfecting the wisdom industry chain;and strengthening the training and management of rural e-commerce professionals are proposed in order to promote the better development of the characteristic agricultural products industry in Guizhou Province.

关键词： 数字乡村   城乡就业差距   电商进村示范县   双重差分模型  

摘要： 数字乡村建设作为乡村振兴新的引擎,为农业农村现代化和农村地区高质量发展注入了强大动力,深刻重塑农村发展轨迹与城乡就业结构。基于2010—2021年我国2721个县级行政区的面板数据,运用双重差分模型实证研究了数字乡村建设对县域城乡就业差距的影响。结果表明:数字乡村建设能够缩小县域城乡就业差距。对初始城镇化水平较高的县域,综合示范县的设立能够起到“先强带动后强”的积极示范作用,对城乡就业差距的抑制作用更加明显。产业结构高级化、产业就业结构合理化能够强化数字乡村建设对缩小城乡就业差距的影响,而对外开放水平达到较高程度时会削弱这种影响。基于此,本文提出展望:一是强化数字基建,铺就城乡就业联通之路;二是深化数字产业融合,拓宽城乡就业发展空间;三是加强数字化人才培育,促进城乡人才合理流动。

关键词： 高校   电子商务专业   人才培养   社会需求   教学改革  

摘要： 深化产教融合,促使教育供给端与社会需求端的有机衔接,解决传统高校电子商务人才培养模式中重学术轻应用、重理论轻实践、教育供给端与社会需求端“两张皮”的问题,是当今社会与教育界的热点话题。本文研究旨在为高校电子商务人才培养模式改革以及产教融合事业发展提供一定的参考,采取了文献资料法、经验总结法、观察分析法等研究方法对此论题进行深入研究。研究表明,探索适应社会需求的高校电子商务人才培养模式改革有其必要性,是提升高校电子商务专业办学水平、服务于社会需求与经济发展、促进人才高质量发展以及提升就业竞争力的重要举措。而高校电子商务人才培养模式改革,则可着重围绕完善顶层设计、创新电子商务专业教学内容、创新电子商务专业教学模式、加强电子商务专业实践教学环节、搭建电子商务产教融合育人平台、落实电子商务人才监测与评估等方面展开。

关键词： 乡村振兴   特色农产品   电商营销策略  

摘要： 随着互联网时代的崛起,农产品电商发展如火如荼,特色农产品的销售渠道得以有效拓展,新的销售方式逐渐被运用,特色农产品销售量正成倍增长,农产品电子商务营销正在助力乡村振兴战略实施。本文基于乡村振兴战略大背景,梳理特色农产品电商营销的意义,从农产品生产环节、销售策略等方面了解特色农产品电子商务营销现状,旨在分析当前中国特色农产品电子商务营销面临的现实困境及挑战,研究并提出有效的特色农产品电子商务营销策略,以期增加特色农产品销售量,实现农民增收、农业增产、农村发展,加快推进乡村振兴进程,助力农业农村现代化。With the rise of the Internet era, the development of agricultural products e-commerce is in full swing, the sales channels of featured agricultural products can be effectively expanded, new sales methods are gradually used, the sales of featured agricultural products are increasing exponentially, and the e-commerce marketing of agricultural products is helping the implementation of the rural revitalization strategy. This paper is based on the background of rural revitalization strategy, combing the significance of characteristic agricultural electricity business marketing, from the aspects of agricultural production, sales strategy of agricultural e-commerce marketing situation, and aims to analyze the current Chinese agricultural e-commerce marketing facing the real dilemma and challenges, study and put forward effective characteristic agricultural e-commerce marketing strategy, in order to increase characteristic agricultural sales, realize the farmers’ income, agricultural production, rural development, accelerate the rural revitalization process and power agriculture rural modernization.

关键词： 新质生产力   电子商务   转型升级   技术创新   商业模式  

摘要： 随着信息技术的飞速发展,新质生产力已成为推动经济社会变革的重要力量。电子商务作为新经济时代的重要商业模式,其创新与转型升级在新质生产力的驱动下展现出前所未有的活力与潜力。本文首先阐述了新质生产力的内涵与特征,随后分析了电子商务模式的现状,包括其发展现状、存在的问题以及面临的挑战。进而,本文深入探讨了新质生产力对电子商务模式创新的影响,并提出了电子商务转型升级的路径与策略,包括优化物流体系、创新市场策略、技术融合应用、电子商务与信用管理系统融合等策略,以构建适应新经济时代的核心竞争力,推动电子商务行业持续健康发展。With the rapid development of information technology, the new quality productivity has become an important force driving economic and social change. E-commerce as an important business model in the new economic era, its innovation and transformation and upgrading under the drive of the new quality productivity show unprecedented vitality and potential. This paper firstly explains the connotation and characteristics of the new quality productivity, and then analyzes the current situation of e-commerce model, including its development status, existing problems and challenges. Then, this paper discusses the impact of new quality productivity on the innovation of e-commerce mode, and puts forward the path and strategy of e-commerce transformation and upgrading, including optimization of logistics system, innovation of market strategy, technology integration and application, integration of e-commerce and credit management system, in order to build core competitiveness adapted to the new economic era, and to promote the sustained and healthy development of the e-commerce industry.

关键词： 网络购物   互联网+   电子商务   挑战   安全保障机制  

摘要： 随着互联网技术的飞速发展,特别是“互联网+”时代的全面到来,网络购物已成为人们日常生活中不可或缺的一部分。然而,网购的普及也伴随着一系列安全问题,这些问题不仅损害了消费者的合法权益,也对网购市场的健康发展构成了严峻挑战。鉴于此,本文深入剖析了“互联网+”时代网购安全的现状,全面梳理了当前面临的诸多挑战,并围绕如何构建一套高效、全面的网购安全保障机制展开了深入探讨。With the rapid development of internet technology, especially the full arrival of the era of “Internet Plus,” online shopping has become an indispensable part of people’s daily lives. However, the popularity of online shopping has also brought about a series of safety problems, which not only infringe on the legitimate rights and interests of consumers but also pose a serious challenge to the healthy development of the online shopping market. In view of this, this paper conducts an in-depth analysis of the current situation of online shopping safety in the era of “Internet Plus”, comprehensively sorts out the numerous challenges currently faced, and conducts in-depth discussions on how to build a highly efficient and comprehensive online shopping safety guarantee mechanism.

关键词： 电子商务   靖州杨梅   乡村振兴  

摘要： 据记载,靖州县拥有2000多年的杨梅栽培历史,被誉为“中国杨梅之乡”。“梅农”们凭借深厚情感和精湛技艺,代代相传并优化种植技术,使得靖州县的杨梅产业得到蓬勃发展。近年来,随着电子商务和大数据技术的快速发展,靖州杨梅产业迎来了新的机遇。电子商务平台的兴起不仅拓宽了杨梅的销售渠道,使产品能够迅速触达全国乃至全球市场,也提升了销售效率。同时,大数据技术通过对市场趋势和消费者行为的深入分析,为杨梅产业提供了精准的生产和销售指导。在乡村振兴战略的背景下,靖州杨梅产业作为当地的支柱产业,其转型升级对于促进农村经济发展、提高农民收入具有重要意义。研究靖州杨梅产业在大数据与电子商务融合背景下的发展路径,有助于推动产业升级,提升杨梅的品质和市场竞争力,进一步拓宽市场,提升品牌价值,为乡村振兴注入强劲动力。As recorded, Jingzhou County boasts a history of waxberry cultivation spanning over 2000 years and is renowned as the “Hometown of Chinese Waxberry.” With deep affection and exquisite skills, the “waxberry farmers” have handed down and refined the planting techniques from generation to generation, contributing to the thriving waxberry industry in Jingzhou County. In recent years, with the rapid development of e-commerce and big data technology, the Yangmei industry in Jingzhou has encountered new opportunities. The rise of e-commerce platforms has not only broadened the sales channels for Yangmei, allowing products to quickly reach markets both nationwide and globally but has also enhanced sales efficiency. Meanwhile, big data technology provides in-depth analysis of market trends and consumer behavior, offering precise production and sales guidance for the Yangmei industry. Under the framework of the rural revitalization strategy, the Yangmei industry in Jingzhou, as a pillar industry of the local economy, plays a significant role in promoting rural economic development and increasing farmers’ income through its transformation and upgrading. Studying the development path of the Yangmei industry amidst the integration of big data and e-commerce will help promote industrial upgrading, enhance the quality and market competitiveness of Yangmei, further expand its market, augment brand value, and inject strong momentum into rural revitalization.

关键词： 乡村振兴   农村电子商务   耦合协调研究   灰色关联度模型  

摘要： 文章通过2013—2022年黑龙江、吉林、辽宁三省的面板数据构建评价乡村振兴和农村电子商务的综合指标体系,使用熵权法测算了东三省乡村振兴和农村电子商务综合发展水平,对两者之间的耦合协调程度进行了计算,并使用灰色关联度分析法研究了影响两者耦合协调的驱动因素。研究表明:东三省乡村振兴和农村电子商务水平逐年提高,同时两者耦合协调度也呈上升趋势。东三省乡村振兴与农村电子商务耦合协调度存在着区间差异,吉林省耦合协调水平明显落后于另外两省。农村物流水平是影响乡村振兴与农村电子商务耦合协调发展的主要驱动因素。基于此,文章提出了相关建议,以推进乡村振兴与农村电子商务深度融合。

关键词： 微短剧   电子商务   营销策略   品牌建设   跨平台整合营销  

摘要： 随着互联网技术的不断发展,电子商务也不断涌现出新的业态。而微短剧作为当下视听创作的新载体,俨然已成为电商业务布局的新风口。微短剧之所以能成为电商发展必选项,在于它赋能电商发展的内在逻辑:平台政策倾斜扶持、利用大数据技术对观众定位、实施精准化营销,以区别于直播电商模式的沉浸式体验提高观众成交转化率。通过对电商融合微短剧的营销策略进行分析,以期为电商业务在微短剧赛道持续性发展盈利提供有价值的见解。With the continuous development of Internet technology, e-commerce is also constantly emerging new formats. As a new carrier of audio-visual creation, micro-drama has become a new outlet for the layout of e-commerce business. The reason why micro-drama can become a necessary option for the development of e-commerce is that it empowers the internal logic of e-commerce development: platform policy tilt support, the use of big data technology to locate the audience, and the implementation of precision marketing, so as to improve the conversion rate of the audience by the immersive experience different from the live e-commerce model. Through the analysis of the marketing strategy of e-commerce integration micro-drama, it is expected to provide valuable insights for the sustainable development of e-commerce business in the micro-drama track.

关键词： 农产品价格   农产品电子商务   我国农业发展   居民生活成本   破局之策   不稳定性   农产品市场价格   农户  

摘要： 近年来,农产品价格波动频繁,导致居民生活成本相应上升。农产品价格时而飙升,时而又迅速回落,这种不稳定性使得农户难以确保稳定的收益。尤其当某些农产品市场价格下滑时,农户往往会面临较大的经济损失。在此背景下,农产品电子商务模式成为农户们瞩目的新出路,也是当前我国农业发展亟须关注的重要方向。