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关键词： 电子商务   网络直播营销   行政法规制  

摘要： 网络直播营销是伴随着互联网短视频平台的发展而兴起的电子商务模式。网络直播营销模式为人们的生活提供了便利,但是随之而来的是网络直播营销产品质量低下,虚假宣传、消费者侵权等乱象。本文对小微商户网络直播营销行为规制体系进行了检视,发现规制体系存在法律规制体系不健全、监管部门工作无序化、法律规制不科学等问题,导致消费者权益得不到有效救济。本文以行政法规制体系为出发点,从法律体系完善、法律监管职责明晰、行政规制建构三个方面为小微商户网络直播营销行为规范化搭建一个有效的法律规制体系,促进小微商户网络直播营销的良性发展。Network broadcast marketing is an e-commerce model that rises with the development of Internet short video platform. The network broadcast marketing model provides convenience for people’s life, but it is followed by the low quality of network broadcast marketing products, false publicity, consumer infringement and other chaos. This paper inspected the regulation system of online live marketing behavior of small and micro businesses, and found that there were problems in the regulation system such as imperfect legal regulation system, disordered work of regulatory departments, and unscientific legal regulation, which led to the lack of effective relief for consumers’ rights and interests. This paper takes the public law regulation system as the starting point, and builds an effective legal regulation system for the standardization of small and micro merchants’ online live broadcast marketing behavior from three aspects: the perfection of the legal system, the clarity of legal supervision responsibilities, and the construction of administrative regulations, so as to promote the sound development of small and micro merchants’ online live broadcast marketing.

关键词： 电子商务   在线冲动购买行为   DEMATEL-ISM模型  

摘要： 在数字时代,消费者的在线冲动购买行为屡见不鲜,导致了资源的浪费。鉴于过度消费对消费者福祉以及社会和环境可持续发展的潜在威胁,本文基于可持续性、心理学和消费者行为方面的文献,运用DEMATEL-ISM模型分析了在线冲动购买行为的潜在决定因素及其相互关系,ISM模型中位于深层和中层因子直播意见领袖、个人智能化推荐、产品稀缺性、感知价值、消费者情绪和情境因素等因子,与DEMATEL分析的影响度、被影响度和中心度值大的因子相符,是推动消费者冲动购买行为的关键因子,对其他因子也会产生影响。最后,从电子商务平台、直播主播以及消费者个体三个维度,提出了旨在推动可持续消费模式的若干建议。In the digital age, online impulse buying behavior by consumers is not uncommon, leading to wastage of resources. Given the potential threat of overconsumption to consumer well-being and social and environmental sustainability, this article analyzes the potential determinants and interrelationships of online impulse buying behavior using the DEMATEL-ISM model, based on literature on sustainability, psychology, and consumer behavior. The ISM model includes factors such as live streaming opinion leaders, personal intelligent recommendations, product scarcity, perceived value, consumer emotions, and situational factors that are located at the deep and middle levels. These factors are consistent with the factors with high impact, influence, and centrality values analyzed by DEMATEL, and are the key factors driving consumer impulse buying behavior, which also have an impact on other factors. Finally, several suggestions aimed at promoting sustainable consumption patterns were proposed from three dimensions: e-commerce platforms, live streamers, and individual consumers.

关键词： 电商平台   针织工业   国家战略需求   产业集群   袜业   电子商务   浙江省诸暨市   新动能  

摘要： 为积极响应国家战略需求、政策号召,用好数字贸易推动产业高质量发展的新动能新优势,12月4日,由中国针织工业协会主办、中国针织工业协会电子商务分会承办的中国针协携手1688走进诸暨袜业产业集群座谈会在浙江省诸暨市召开。本次座谈会旨在在电商市场环境剧烈变化、企业在电商平台经营挑战逐步增加的当下,进一步加强电商平台与协会会员企业的深入联动,更加有针对性地解决会员企业在电商方面的切实困难,为促进其电商渠道健康发展提供帮助。

关键词： 电子商务   新质生产力   创新  

摘要： 本文旨在探讨电子商务与新质生产力之间的联系及新质生产力发展的困境,进而为新质生产力的发展提供策略。通过文献综述和定性分析方法分析了电子商务技术创新、管理创新和模式创新对新质生产力的推动作用。研究发现,电子商务是新质生产力的一个重要体现,它为新质生产力的发展打下了良好的基础。此外,跨境电商的兴起促进了全球资源的优化配置,推动了新质生产力的全球化发展。结论表明,电子商务是新质生产力发展的重要途径,未来将继续为经济高质量发展注入动力。The purpose of this paper is to explore the relationship between e-commerce and new quality productive forces and the dilemma of the development of new quality productive forces, and then provide strategies for the development of it. Through literature review and qualitative analysis, this paper analyzes the role of e-commerce technology innovation, management innovation and model innovation in promoting new quality productive forces. The study finds that e-commerce is an important embodiment of new quality productive forces, and e-commerce has laid a good foundation for the development of the new quality productive forces. In addition, the rise of cross-border e-commerce has promoted the optimal allocation of global resources and promoted the global development of new quality productive forces. The conclusion shows that e-commerce is an important way for the development of new quality productive forces, and will continue to inject impetus into high-quality economic development in the future.

关键词： 数字经济   川渝地区   电子商务人才培养  

摘要： 本文深入分析了数字经济背景下川渝地区高职电子商务专业技能人才培养的有效途径。文章首先探讨了数字经济对电子商务行业的新要求与挑战,以及川渝地区电子商务的发展特点与趋势。随后,通过调研和数据分析,揭示了该地区电子商务行业的人才需求特征,并构建了电子商务岗位职业能力模型。文章进一步指出了当前高职电子商务专业教育存在的问题,如课程设计与实际需求脱节、实践教学不足、师资力量薄弱等。最后,文章提出了一系列改进措施和策略,包括优化课程体系、加强实践教学与校企合作、提升师资队伍水平等,并以四川财经职业学院电子商务专业人才培养实践为例,详细介绍了其“一体双元三段四融合”的人才培养模式和创新人才评价体系的构建,为川渝地区乃至更广泛地区的电子商务教育和产业发展提供了借鉴和参考。

关键词： 电子商务   非法集资   犯罪治理  

摘要： 近年来,随着电子商务的平台发展,利用电商平台开展的非法集资活动层出不穷。2022年河南村镇银行事件骇人听闻,由虚拟货币、私募股权交易、P2P网贷等伪装而成的非法集资活动展现出新形态。电子商务发展背景下的非法集资活动表现出科技化、跨境化等特点,为互联网金融领域监管带来很大难题。为此,应加强对电子商务领域非法集资活动的治理,完善法律体系、提升电商平台自我监管和政府监管、加强公众宣传教育,以维护电商金融安全,推动互联网经济蓬勃发展。In recent years, with the development of e-commerce platforms, illegal fundraising activities have been rampant on these platforms. The shocking incident of a village bank in Henan Province in 2022 showed that illegal fundraising activities disguised as virtual currencies, private equity transactions, and P2P lending have taken on new forms. Illegal fundraising activities in the context of e-commerce development have shown characteristics such as technological advancement and cross-border involvement, posing significant challenges for internet finance regulation. Therefore, it is necessary to strengthen the governance of illegal fundraising activities in the e-commerce field, improve the legal system, enhance self-regulation and government regulation of e-commerce platforms, and enhance public education to maintain the financial security of e-commerce and promote the vigorous development of internet economy.

关键词： 电子商务   大学生   电商消费   过度消费   学校社会工作  

摘要： 伴随着我国电子商务产业的迅速发展,电商消费行为已成为人们日常生活中不可分离的一部分。而作为在互联网时代下成长发展的青年群体,大学生也成为了电商市场下的消费主力军之一。本研究聚焦于大学生在电子商务环境下的消费行为,分析发现大学生的电商消费行为具备一定的合理性,但也存在超前消费、成瘾型消费、盲目跟风型消费等过度消费行为。基于此,本文探讨了学校社会工作的介入策略,通过提供个案服务、小组服务以及多层面的综合性服务,帮助大学生走出过度消费的困境、树立科学合理的消费理念与行为方式从而促进电商消费环境的稳定与和谐发展。With the rapid development of our country’s e-commerce industry, the e-commerce consumption behavior has become an inseparable part of people’s daily life. As a youth group that grows and develops in the Internet era, college students have also become one of the main consumer forces in the e-commerce market. This study focuses on the consumption behavior of college students in the e-commerce environment. The analysis finds that college students’ e-commerce consumption behavior has certain rationality, but there are also excessive consumption behaviors such as over-consumption, addictive consumption and blindly following the trend. Based on this, this paper discusses the intervention strategy of school social work. By providing case services, group services and multi-faceted comprehensive services, it helps college students get out of the dilemma of excessive consumption, establish scientific and reasonable consumption concepts and behavior patterns, and promote the stable and harmonious development of e-commerce consumption environment.

关键词： 电子商务   短视频平台   平台责任   算法技术  

摘要： 随着信息时代的发展,技术运用虽然在很大程度上促进了短视频行业的繁荣,但是其造成的负面影响和短视频的著作权的保护问题也引发了人们的思考。在这种侵权中,平台一方受到“避风港原则”和“红旗原则”的偏向保护,使著作权人陷入不利境地。本文以电子商务环境中短视频平台的侵权责任为研究对象,探究在算法推荐技术运用之下,关于算法加持下产生的新问题、立法标准不明确、避风港原则在新形势下的适用问题,并提出相应的对策和建议。With the development of the information age, although the application of technology has promoted the prosperity of the short video industry to a large extent, its negative impact and the protection of the copyright of short video have also triggered people’s thinking. In this kind of infringement, the platform party is protected by the “safe harbor principle” and “red flag principle”, which makes the copyright owner into a disadvantageous situation. This paper takes the infringement liability of short video platform in e-commerce environment as the research object, explores the application of algorithm recommendation technology, new problems arising from algorithm endorsement, unclear legislative standards, and the application of safe harbor principle in the new situation, and puts forward corresponding countermeasures and suggestions.

关键词： 互联网+   社会工作   电子商务   融合发展  

摘要： 近年来,随着互联网技术的飞速发展,“互联网+”战略在各个领域得到了广泛的应用,为传统行业带来了前所未有的机遇和变革。农村电商作为“互联网 + 助农”的重要表现形式,正逐步成为推动农村经济发展的重要动力。同时,社会工作作为解决社会问题、促进社会和谐的重要力量,在乡村振兴中发挥着不可替代的作用。基于此,文章阐述了“互联网+”社会工作与农村电商发展现状以及当前社会工作与农村电商融合发展存在的问题,分析了“互联网+”背景下社会工作与农村电商融合发展的路径,包括完善宣传与培训、完善基础设施、加强人才培养与引进、完善政策支持与监管体系等,希望通过该路径,推动农村经济高质量发展。In recent years, with the rapid development of Internet technology, the “Internet+” strategy has been widely applied in various fields, bringing unprecedented opportunities and transformations to traditional industries. As an important manifestation of “Internet + assistance to agriculture”, rural e-commerce is gradually becoming a significant driving force for the development of the rural economy. At the same time, social work, as an essential force in solving social problems and promoting social harmony, plays a irreplaceable role in rural revitalization. Based on this, the article expounds on the current status of the development of social work and rural e-commerce under the “Internet+” background, as well as the problems existing in the integrated development of social work and rural e-commerce. It analyzes the integration development path of social work and rural e-commerce under the “Internet+” background, including improving publicity and training, enhancing infrastructure, strengthening talent cultivation and introduction, and perfecting policy support and regulatory systems. It is hoped that through this path, the high-quality development of the rural economy can be promoted.

关键词： 电子商务   恶意投诉   通知–删除规则  

摘要： 电子商务对我国数字经济的发展产生了重大的影响,其快速发展的同时也引发了大量知识产权侵权行为。在实践中,部分权利人可能滥用“通知–删除”规则来获取在电子商务平台上的竞争优势,这种行为不仅会损害电商平台内其他经营者的合法权益,也会破坏市场竞争秩序。因此,本文从电子商务领域知识产权的恶意投诉现象为切入点,分析电商平台知识产权恶意投诉的构成要件以及形成恶意投诉现象的原因,并提出相关意见及解决方案,以促进电子商务平台经营者、电子商务平台以及整个市场经济秩序和谐稳定发展。E-commerce has had a significant impact on the development of China’s digital economy, and its rapid development has also triggered a large number of intellectual property infringements. In practice, the right holder abuses the “notice-to-delete” rule in order to obtain the competitive advantage of operating on the e-commerce platform, which not only harms the legitimate rights and interests of other operators on the e-commerce platform, but also destroys the order of market competition. Therefore, this paper takes the phenomenon of malicious complaints of intellectual property rights in the field of e-commerce as an entry point, analyzes the constituent elements of malicious complaints of intellectual property rights on e-commerce platforms as well as the reasons for the formation of the phenomenon of malicious complaints, and then puts forward the corresponding suggestions and measures to promote the harmonious and stable development of e-commerce platform operators, e-commerce platforms as well as the entire market economic order.