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关键词： 电子商务   消费者权益   法律保护  

摘要： 随着互联网技术的飞速发展,网络经济已成为全球经济的重要组成部分。电子商务、在线支付、社交媒体营销等新兴业态蓬勃兴起,极大地丰富了消费者的购物方式和获取信息的渠道。但虚拟性、跨地域性等网络环境特点也带来了一系列前所未有的网络消费维权挑战。本文旨在探讨网络环境下消费者权益保护面临的法律问题,分析现有法律框架的不足之处,并提出相应的完善建议,以期为构建更加公平、透明、安全的网络消费环境提供参考。With the rapid development of Internet technology, the digital economy has become an essential part of the global economy. Emerging business models such as e-commerce, online payments, and social media marketing have flourished, greatly enriching consumer shopping and information acquisition channels. However, the virtuality and trans-regional characteristics of the online environment also pose unprecedented challenges to consumer rights protection. This paper aims to explore the legal issues facing consumer rights protection in the online environment, analyze the shortcomings of the existing legal framework, and propose corresponding recommendations for improvement to provide references for constructing a fairer, more transparent, and safer online consumption environment.

关键词： 电子商务   国际贸易   影响研究   对策  

摘要： 中国作为全球第一贸易大国,其国际贸易规模日益扩大,这不仅得益于其强大的制造业基础和出口能力,也与电子商务的快速发展密不可分。电子商务在助推中国国际经济贸易高质量发展方面的作用日益凸显,如何进一步利用电子商务的优势成为当前的重要议题。本文将深入分析当前电子商务的发展现状、对国际贸易的影响以及面临的问题,并提出相应的建议,以期为中国国际经济贸易的高质量发展提供理论支持和政策参考。As the world’s largest trading country, China’s international trade scale is expanding day by day, which is not only due to its strong manufacturing base and export capacity, but also inseparable from the rapid development of e-commerce. The role of e-commerce in promoting the high-quality development of China’s international economy and trade has become increasingly prominent. How to further utilize the advantages of e-commerce has become an important issue at present. This paper will deeply analyze the current development status of e-commerce, its impact on international trade and the problems it faces, and put forward corresponding suggestions, in order to provide theoretical support and policy reference for the high-quality development of China’s international economic trade.

关键词： 数字化转型   健康管理   电子商务   供应链整合  

摘要： 随着全球数字化转型的加速,医疗健康领域正经历深刻变革。鉴于国内健康管理生态尚不成熟,难以满足多元化的健康需求,为打造“预防 + 治疗 + 康复”闭环生态,亟需多方合作与资源互通。电子商务平台以其广泛的用户触达能力和精准的大数据分析能力,为健康管理提供了个性化、高效便捷的服务模式,展现了巨大的市场潜力。本研究聚焦于电子商务在健康管理领域的应用现状,涵盖药品购买、电子处方、医疗器械租赁与购买、在线健康咨询、个性化健康管理及“医疗 + 健康”一站式服务等多方面,发现伴随着这些创新应用的深入发展,数据安全、利益协调、服务质量、法律合规、市场竞争等问题也日益凸显。据此,本研究提出了相应的对策建议,旨在引导电子商务在健康管理领域发挥更大的作用,满足用户多样化、个性化的健康需求,推动行业健康、可持续发展。With the acceleration of global digital transformation, the healthcare sector is undergoing profound changes. In view of the immaturity of the domestic health management ecology and the difficulty of meeting diversified health needs, in order to create a closed-loop ecology of “prevention + treatment + rehabilitation”, multi-party cooperation and resource exchange are urgently needed. With its extensive user reach capabilities and accurate big data analysis capabilities, the e-commerce platform provides a personalized, efficient and convenient service model for health management, showing huge market potential. This study focuses on the application status of e-commerce in the field of health management, covering drug purchase, electronic prescription, medical device leasing and purchase, online health consultation, personalized health management, and “medical + health” one-stop service, and finds that with the in-depth development of these innovative applications, issues such as data security, interest coordination, service quality, legal compliance, and market competition are becoming increasingly prominent. Accordingly, this study puts forward corresponding countermeasures and suggestions, aiming to guide e-commerce to play a greater role in the field of health management, meet the diversified and personalized health needs of users, and promote the healthy and sustainable development of the industry.

关键词： 供应链   电子商务   引流作用   社交转型   平台竞合   博弈模型  

摘要： 基于单一品牌商、单一电商平台和单一社交平台构成的供应链系统,综合考虑社交平台的社交功能和电商功能,建立电商平台垄断、电商平台与社交平台合作以及电商平台与社交平台竞合的三种决策模型.研究了3种模型下品牌商的定价行为,分析了产品质量和体验质量对供应链各成员利润的影响.研究表明,品牌商在有质量保证且成本支出较低时会选择社交平台作为产品引流渠道;相较于垄断情形,合作情形下的产品定价策略为“低质保量,高质保价”;相较于合作情形,竞合情形下采用低价策略;品牌商和政府在一定程度上会支持社交平台转型电商.

关键词： “1+X”证书   模块化课程   电子商务专业  

摘要： 在电子商务专业人才培养中,基于“1+X”证书的高职书证融通模块化课程体系构建存在一些不足之处,主要表现在模块化课程体系构建缺乏教师支持,证书选择与市场需求缺乏深入联系,课程模块设置与证书考察内容脱节,模块化课程体系缺乏校本教材支持,缺乏对模块化课程体系的持续改进。全面优化模块化课程体系必须与学生发展需求结合,做到加强师资建设提高教师课程体系开发能力,深化校企合作了解行业对证书的认可情况,联系证书考察的内容优化模块化课程设置,基于模块化课程体系加强校本教材开发,结合教学实效做好课程体系的持续改进。

关键词： 数字经济   反垄断监管   电子商务  

摘要： 随着近年来电商平台垄断行为频发,其垄断行为的表现形式已与往日不尽相同。在当下,面对新的平台经济业态、新的形势要求,电商平台反垄断规则更需要从电商平台的特征出发,梳理出传统界定方式局限、监管滞后等现存问题,期待通过提出制定“专门法”、引入新的“相对优势地位”理论等可实践的改进路径,助力电商平台反垄断规制建设。With the frequent occurrence of monopolistic behavior on e-commerce platforms in recent years, the manifestations of their monopolistic behavior have become different from before. At present, in the face of new platform economy formats and new situation requirements, the anti-monopoly rules of e-commerce platforms need to start from the characteristics of e-commerce platforms, sort out existing problems such as limitations in traditional definition methods and lagging supervision, and look forward to proposing practical improvement paths such as the formulation of “specialized laws” and the introduction of new “relative advantage position” theories, which will contribute to the construction of anti-monopoly regulations on e-commerce platforms.

关键词： 数字经济   视觉设计   电子商务  

摘要： 随着数字技术的发展,视觉设计获得了崭新的、更为强大的发展动力,呈现出更为多元的发展趋势,以数字技术为主要手段的视觉设计方式得到普及应用。在数字经济时代视觉设计不仅仅是一门专业,更是连接创意与市场需求的纽带。数字经济背景下视觉设计应采取引入最新的理念和技术、构建视觉课程体系、创新教学方法与手段、加强产学研合作等措施,以期培养更多具有创新能力和实践经验的视觉设计人才。

关键词： 电子商务   混合式教学   教学改革  

摘要： 随着电子商务领域的快速发展,专业人才须具备更广泛的知识和更深层次的技能。本文针对传统教学模式的不足,提出了混合式教学改革策略,以满足个性化学习需求,增强学生的实践创新能力,并提供多元化的学习资源。通过构建“教-学-研-用”循环模式,本文探索了教学内容与方法的创新,旨在培养具有电子商务思维的创新型人才。改革实践包括个性化学习路径、技术融合、校企合作等,以提升学生的学习效率和职业技能,满足社会对电子商务专业人才的需求。

关键词： 产业学院   产教融合   现代学徒制   跨境电子商务专业   育人模式  

摘要： 产教融合是现代职业教育发展的主要方向,是提升职业教育质量、促进产业升级的重要途径。文章在阐述产教融合与现代学徒制的理论和框架基础上,探讨两者在提升职业教育质量和促进产业升级中的重要作用,分析高职产业学院跨境电子商务专业当前面临的理论与实践脱节、师资力量不足及校企合作不够深入等问题,指出要通过校企合作共同制定人才培养方案、实施工学交替的教学模式、加强师资队伍建设及建立完善的考核评价机制等策略,积极构建现代学徒制育人模式,以培养更多符合市场需求的高素质技能型人才。

关键词： 高质量发展   乡村振兴   电子商务  

摘要： 党的二十大报告指出新时代新征程要着力推动高质量发展,全面推进乡村振兴是其中一项重要的部署。伴随着互联网技术的迅猛发展,产业结构开始重塑,电子商务新业态成为高质量发展视角下推动农村乡村振兴的重要举措。近几年,我国的电子商务得到了迅猛的发展,尤其在农村地区,电子商务的发展取得了令人瞩目的成就。研究农村电商发展有助于带动农村产业转型、增加农民收入水平、缓解城乡发展不平衡弊病、助力乡村振兴,进而不断推动高质量发展。在这一背景下,笔者对当前农村电子商务的发展状况及存在的问题进行了研究,并提出了相应的对策建议。The report of the 20th National Congress of the Communist Party of China pointed out that the new era and new journey should focus on promoting high-quality development, and comprehensively promoting rural revitalization is one of the important deployments. With the rapid development of Internet technology, the industrial structure has begun to reshape, and the new form of e-commerce has become an important measure to promote rural revitalization from the perspective of high-quality development. In recent years, China’s e-commerce has developed rapidly, especially in rural areas, the development of e-commerce has made remarkable achievements. Studying the development of rural e-commerce will help to promote the transformation of rural industries, increase the income level of farmers, alleviate the imbalance between urban and rural development, and promote rural revitalization, thus continuously promoting high-quality development. In this context, the author studies the current development of rural e-commerce and the existing problems, and puts forward the corresponding countermeasures and suggestions.