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关键词： 新质生产力   电子商务   创新驱动   数字经济  

摘要： 随着全球数字经济的快速发展,电子商务逐渐成为推动社会经济转型与升级的重要力量。与此同时,新质生产力作为数字时代创新驱动经济增长的核心要素,深刻改变了电子商务的商业模式、产业链结构与运行机制。本文探讨了新质生产力对电子商务的影响,分析了技术创新、数据驱动、平台经济和可持续发展等领域的变革趋势,并提出了新质生产力推动电子商务未来变革的趋势。With the rapid development of the global digital economy, e-commerce has gradually become an important force in promoting social and economic transformation and upgrading. At the same time, as the core element of innovation-driven economic growth in the digital era, new quality productivity has profoundly changed the business model, industrial chain structure and operation mechanism of e-commerce. This paper explores the impact of new quality productivity on e-commerce, analyzes the transformation trends in the fields of technological innovation, data-driven, platform economy and sustainable development, and proposes the future trend of new quality productivity driving the future transformation of e-commerce.

关键词： 电商物流   电子商务   大数据   重复购买  

摘要： 电商物流是现代物流发展的核心领域,电商企业推动我国社会经济向数字化转型,在推广网络消费的环境中,电商用户的忠诚度不仅对电商平台调整销售方式具有重要意义,也同时对物流行业的经营模式和运转理念产生深远影响。文章深入研究电商用户复购行为在电商平台和物流领域发展进程中起到的积极作用,针对当前大数据时代背景阐述智慧物流行业的优化升级途径,切实提升我国物流服务能力,提高物联网工作的先进化、科学化水平,为整个行业提供可持续进步的动力。

关键词： 人工智能   电子商务   人才培养  

摘要： 随着人工智能的发展,电子商务领域正经历巨大变革,对电子商务人才培养提出了新的要求。基于人工智能时代的技术特征、经济特征和社会特征,针对电子商务发展趋势和人才培养需求变化,从人才培养方案、课程教学体系、实践实训模式和考核评价方式四个方面,对电子商务专业人才培养模式进行优化,为建立符合社会需求和行业要求的新型电商人才培养体系提供参考。

关键词： 电子商务平台   平台经营者   相应义务  

摘要： 《电子商务法》第38条第2款对平台经营者责任的规定,虽具灵活性,但实践中面临责任认定难、法院忽视义务、责任形态理解不一等问题。需从三方面优化:第一,通过对平台经营者的资质审核义务和安全保障义务进行明确界定,并确立相应的认定标准和保障措施来明确平台资质审核与安全保障义务标准;第二,根据不同平台经营者的主体性质,对其可能承担的责任形态进行相应的调整;第三,鉴于消费者在电子商务交易中通常处于不利地位,其在举证过程中适当放宽消费者举证责任。据此来保障消费者权益,规制电子商务平台中的不法行为。Although the provisions of Article 38 (2) of the E-commerce Law on the liability of platform operators are flexible, they are faced with some problems in practice, such as the difficulty in determining liability, the neglect of obligation by the court, and the different understanding of the form of liability. It needs to be optimized from three aspects: First, by clearly defining the platform operators’ qualification audit obligations and safety guarantee obligations, and establishing corresponding identification standards and safeguard measures to clarify the platform qualification audit and safety guarantee obligations standards;Secondly, according to the main nature of the operators of different platforms, the possible forms of responsibility should be adjusted accordingly. Third, in view of the fact that consumers are usually in a disadvantageous position in e-commerce transactions, the burden of proof of consumers is appropriately relaxed in the process of proof. According to this, we can protect the rights and interests of consumers and regulate the illegal acts in the e-commerce platform.

关键词： 对外开放   产权保护   环境标准   电子商务   区域开放   劳动保护   系统路径   集聚能力  

摘要： 党的二十届三中全会提出“优化区域开放布局”,既是实现高水平对外开放的必然前提,也是推动高质量发展的根本要求。从区域开放的内涵、架构、主线和重点看,优化区域开放布局需要坚持“1234”的系统路径。首先,坚持以制度型开放为核心。制度型开放是我国开放经验的升华,也是对逆全球化思潮的理性回应。因此,无论是区域对外开放,还是整个国家的对外开放,都应紧扣制度型开放这一根本要求,从优化营商环境、提升政府治理水平、完善发展制度等层面,主动对接国际高标准经贸规则,在产权保护、产业补贴、环境标准、劳动保护、政府采购、电子商务等领域,与国际前沿水平相通相融,打造透明、稳定、可预期的制度环境,从根本上增强我国区域经济对全球优质企业和生产要素的吸引集聚能力。

关键词： 传统会计   电子商务   影响   对策研究  

摘要： 时代在发展,技术在进步,信息化程度越来越高,并被广泛应用在各个领域,促进着电子商务的发展。电子商务是基于网络和电子工具而展开的贸易活动,传统行业在电子商务时代迎来新的机遇。如何顺应时代发展,发挥电子商务对传统行业的积极影响,是产业行业所需要思考的问题。随着电子商务的日益发展,新环境在带来惊喜的同时,也在改变着人们的生活,电子商务作为科技发展的产物,不仅是一种全新的商业模式,更渗透到各行各业中,电子商务的发展影响了传统的会计模式,给传统的会计注入新鲜的血液,也带来更加深刻的挑战。基于此,本文对新时期电子商务对传统会计的影响进行分析,并提出具体对策,以供参考。

关键词： 马克思流通理论   电子商务   乡村振兴  

摘要： 在互联网技术的推动下,农村电商正逐渐成为乡村振兴的新引擎。随着电子商务的蓬勃发展,农产品得以进入更广阔的市场,同时为农村地区的经济增长注入了新的活力。农村电商的崛起不仅促进了产业结构的调整和升级,还推动了农村经济的多元化发展。本文立足于马克思的流通理论,深入探讨了农村电子商务的发展现状,并提出了相应的发展策略。通过优化流通体系、减少不必要的中间环节,以及获得政府的政策支持等方式,农村电商能够有效降低流通成本,提升运营效率。本文旨在为农村电商的创新与发展提供理论支撑,推动农村流通体系向更高质量的发展转型,从而为实现乡村振兴战略贡献力量。Driven by Internet technology, rural e-commerce is gradually becoming a new engine for rural revitalization. With the boom in e-commerce, agricultural products have been able to enter a wider market and at the same time inject new vitality into the economic growth of rural areas. The rise of rural e-commerce has not only promoted the adjustment and upgrading of the industrial structure, but also promoted the diversified development of the rural economy. Based on Marx’s circulation theory, this paper deeply discusses the development status of rural e-commerce and puts forward corresponding development strategies. By optimizing the circulation system, reducing unnecessary intermediate links, and obtaining government policy support, rural e-commerce can effectively reduce circulation costs and improve operational efficiency. The purpose of this paper is to provide theoretical support for the innovation and development of rural e-commerce, and to promote the transformation of rural circulation system to higher quality development, so as to contribute to the realization of rural revitalization strategy.

关键词： 电子商务   平台经营者   安全保障义务   侵权责任   相应责任  

摘要： 我国《电子商务法》第38条第2款规定,电商平台经营者有安全保障义务,不同于一般场所管理人,电子商务平台涉及虚拟网络空间,安保义务具有特殊性。本文首先论述平台经营者地位特殊性和承担更高安全保障义务的合理性。其次以侵权责任为视角,在认定平台经营者违反安全保障义务是否侵权责任基础上讨论责任构成,该责任是过错侵权,采用举证责任倒置的方法,因果关系上采用“若有,则无”的判断方法。再次区分38条1款和第2款,第1款调整的是帮助侵权,第2款调整的是分别侵权。最后认定“相应责任”形态为按份责任并阐述其合理性。Paragraph 2 of Article 38 of China’s E-Commerce Law stipulates that e-commerce platform operators have security obligations, and unlike general premises managers, e-commerce platforms are involved in virtual cyberspace, and the security obligations are of a special nature. This paper firstly discusses the special status of platform operators and the reasonableness of assuming higher security obligations. Secondly, from the perspective of tort liability, the platform operator violates the obligation of safety and security is discussed on the basis of the liability composition, the liability is fault infringement, using the method of reversing the burden of proof, causality using the “if there is, then there is no” judgment method. Again, a distinction is made between Article 38, Paragraphs 1 and 2, with Paragraph 1 regulating the tort of contribution and Paragraph 2 regulating the tort of separation. Finally, the form of “corresponding responsibility” is recognized and justified as contributory responsibility.

关键词： 电子商务   网络传销   电商新模式   法律规制  

摘要： 电子商务的发展和电商模式的不断创新,推动了社会经济的发展,但也有不法分子以电商模式创新为借口,通过电子商务平台实施网络传销犯罪。本文以BMC电商模式(企业、中间监管者、消费者的简称)为引,明确电商模式创新和电商式网络传销行为各自的特点,从而界定电商模式创新与电商式网络传销行为的界限,并分析目前电商式网络传销犯罪的法律规制中存在的问题,也即隐蔽性强难以识别,执法体制规定不合理,侦查取证方面存在的困境等,对此针对性地提出提升公众识别能力与完善监管体系、规范行政执法、优化侦查取证等一系列完善建议,以期遏制电商式网络传销行为,在不打击市场主体创新电商模式积极性的基础上打击网络传销行为,保障社会经济稳定和人民财产安全。The development of e-commerce and the continuous innovation of e-commerce mode have promoted the development of social economy, but there are also criminals who take the innovation of e-commerce mode as an excuse to carry out the crime of online pyramid selling through the e-commerce platform, and have stronger harm than the traditional pyramid selling crime. This paper focuses on BMC e-commerce model (short for enterprises, intermediate regulators and consumers), and clarifies the characteristics of e-commerce model innovation and e-commerce online pyramid selling behavior, to define the boundary between e-commerce model innovation and e-commerce network pyramid selling behavior, and analyze the problems existing in the legal regulation of e-commerce network pyramid selling crime, that is, it is highly hidden and difficult to identify;the law enforcement system is unreasonable and dilemma existing in the investigation and evidence collection. In this regard, a series of suggestions are put forward, such as improving the public identification ability, improving the supervision system, standardizing administrative law enforcement and optimizing investigation and evidence collection, in order to curb the e-commerce type online pyramid selling behavior. On the basis of not cracking down on the enthusiasm of market entities to innovate e-commerce models, cracking down on online pyramid selling, we will ensure social and economic stability and the safety of people’s property.

关键词： 计算机网络安全技术   电子商务   运维  

摘要： 本文以保障计算机网络安全为目的,开展对计算机网络安全技术的研究,辅助电子商务运维。同时,从计算机网络安全技术概述、电子商务运维中的网络安全需求、计算机网络安全技术在电子商务运维中的应用等方面展开论述。通过对具体的案例进行阐述,保障了电子商务交易环节的数据完整性,使企业能够借助计算机网络安全技术在电子商务运维中的应用来提高用户的隐私安全性。