课程文献中心 更多>>

关键词： 乡村振兴   农村电子商务   发展   问题   对策  

摘要： 党的十八大以来,中国农村综合发展水平不断提升,其中农村电子商务的兴起格外引人注目,为全面实施农村振兴战略夯实了产业基石,农村经济稳步健康发展得到有效促进。本文在乡村振兴战略背景下,简要探讨了当前农村电子商务的发展态势,对当前农村电子商务发展过程中面临的问题进行了剖析。基于这些分析,本文旨在就农村电子商务的稳健发展,提出一系列具有针对性的建议与策略,以期促进农村电子商务不断优化升级,进而为扩大内需注入新的动力,促进乡村振兴。Since the 18th National Congress of the Communist Party of China, the comprehensive development level of rural areas in China has been continuously improving. Among them, the rise of rural e-commerce is particularly remarkable, which has solidified the industrial foundation for the comprehensive implementation of the rural revitalization strategy and effectively promoted the steady and healthy development of the rural economy. This article briefly explores the current development trend of rural e-commerce in the context of rural revitalization strategy, and analyzes the problems and challenges faced in the current development process of rural e-commerce. Based on these analyses, this article aims to propose a series of targeted suggestions and strategies for the stable development of rural e-commerce, in order to promote the continuous optimization and upgrading of rural e-commerce, inject new impetus into expanding domestic demand, and promote rural revitalization.

关键词： 县域经济   电子商务经济   刺梨产业   乡村振兴  

摘要： 随着我国“大数据”产业的蓬勃发展,电子商务经济向广大农村地区持续扩展,数字乡村建设、电商扶贫工作不断取得进展,网络零售市场规模不断扩大,县域经济的活力得到进一步提升。本文以贵州省龙里县刺梨产业为例,主要研究电子商务经济对县域经济发展以及对贵州乡村振兴事业的助推作用,研究发现电子商务经济将乡镇经济、县域经济、市域经济三种不同层级的经济形式更加紧密地联系起来,其中县域经济发挥了承上启下的连接作用,电子商务、县域经济、乡村振兴三者形成了三位一体的发展格局。With the vigorous development of China’s “big data” industry, the e-commerce economy has continuously expanded into rural areas, and the construction of digital villages and e-commerce poverty alleviation work has made continuous progress. The scale of online retail markets has expanded continuously, further enhancing the vitality of county-level economies. Taking the prickly pear (a type of fruit) industry in Longli County, Guizhou Province as an example, this paper mainly studies the role of e-commerce economy in promoting the development of county-level economies and the rural revitalization cause in Guizhou. The research finds that e-commerce economy has closely linked the economic forms at three different levels: township economy, county-level economy, and city-level economy. Among them, the county-level economy plays a connecting role between the top and bottom, forming a trinity development pattern of e-commerce, county-level economy, and rural revitalization.

关键词： 行业标准   企业人才需求   跨境电子商务   理实一体化   教学改革  

摘要： 随着跨境电子商务行业标准化工作的不断推进,跨境电子商务行业得到爆发式发展,进入该行业的企业数量猛增,企业对人才的需求进一步增加。每年有大批量的高校学生毕业,但无法满足跨境市场的人才需求,人才培养和供应之间存在一定的差距,因此出现学生找工作难,企业招不到人才的矛盾。本文对跨境电子商务行业标准、企业人才需要和岗位能力要求进行研究,针对跨境电子商务课程进行以就业为导向的理实一体化教学改革,提高学生跨境电商运营能力和创新创业能力,培养出符合行业企业所需的应用型人才,缓解跨境电商发展带来的人才紧张局面。

关键词： 电子商务平台   虚假宣传   消费者保护   法律规制  

摘要： 随着电子商务平台成为现代购物的重要渠道,其所带来的便利和利益是显而易见的。然而,电子商务的迅猛发展同样伴随着诸多挑战,其中尤为突出的是商品虚假宣传问题。电子商务平台进行虚假宣传的形式主要有三种:虚构产品信息、隐瞒重要信息和虚假交易行为。针对电子商务平台中存在的法律规定不完善,相关平台的管理不完善以及监督机制缺失等问题,提出完善相关法律法规、提高电子商务平台的准入门槛、完善对电子商务平台的监管,以实现对电子商务平台虚假宣传行为的有效规范,从而更好地维持市场秩序、保护消费者的合法权益,营造更加公平合理的消费环境。As e-commerce platforms have become an important channel for modern shopping, the convenience and benefits they bring are obvious. However, the rapid development of e-commerce is also accompanied by a number of challenges, particularly the problem of false advertising of goods. There are three main forms of false propaganda on e-commerce platforms: misrepresentation of product information, concealment of important information, and false trading behaviour. In view of the imperfect legal provisions, imperfect management of the relevant platforms and the lack of supervision mechanism in e-commerce platforms, it is proposed to improve the relevant laws and regulations, raise the access threshold of e-commerce platforms and improve the supervision of e-commerce platforms, so as to effectively regulate the behaviour of false propaganda on e-commerce platforms, promote fair and legitimate competition in the market, and safeguard the legitimate rights and interests of consumers and honest operators.

关键词： 乡村振兴   猫咖   电子商务   动物管理与救助  

摘要： 党的二十大报告强调要全面推进乡村振兴,坚持农业农村优先发展。本项目以新型产业猫咖为基础,以依托旅游业和农业发展的新型乡镇作为核心发展点,将后疫情时代追求个性化和自然主义的消费市场作为主题,利用“新型产业+乡村振兴”的发展模式不断创新,借助互联网和电子商务,提高猫咖等新型产业在乡镇振兴中的协助地位,同时利用猫咖收留流浪动物的运作机制,与当地福利机构协作,共同促进当地流浪动物管理与救助事业发展,从而扩大就业岗位,带动农民增收,促进乡村振兴。

关键词： 跨境电商   国际贸易   全球化   经济发展   品牌国际化  

摘要： 随着全球化的发展,跨境电商在我国的国际贸易中扮演着越来越重要的角色,跨境电商不仅促进了我国经济快速发展和品牌国际化,拉动各国之间的联系,也为消费者提供更加丰富多样且便捷的选择。然而随着百年未有之大变局的深刻变化和调整,我国跨境电子商务发展面临着多重困难,如区域发展不均衡,法律规范和税收政策不完善等。本文主要分析跨境电子商务对我国国际贸易的影响,以及提出相关的优化建议,以推动我国国际商务贸易更上一层楼。With the development of globalisation, cross-border e-commerce plays an increasingly important role in China’s international trade. Cross-border e-commerce not only promotes the rapid development of China’s economy and brand internationalization, and pull the relationship between countries, but also provides consumers with richer, more diverse and convenient choices. However, with the profound changes and adjustments of unprecedented changes in a century, the development of cross-border e-commerce in China faces multiple difficulties, such as uneven regional development, imperfect legal norms and tax policies. This article mainly analyses the impact of cross-border e-commerce on China’s international trade, and puts forward relevant optimisation suggestions to promote China’s international commercial trade to the next level.

关键词： 电子商务   图书   阅读推广   营销策略  

摘要： 随着人们物质生活水平的提升,文化素养和精神需求的增长日益显著,推动了图书市场的繁荣。然而,互联网与电子商务的迅猛发展对传统图书出版和销售模式构成了前所未有的挑战。图书企业需要不断创新营销理念,使用更加灵活、高效的营销策略,以应对日益激烈的市场竞争。在此背景下,电子商务既改变了图书的流通方式,还使得营销手段日趋多样化。本文将从电子商务的视角出发,探讨图书阅读推广和营销的创新策略,旨在为图书市场的进一步发展提供参考。With the improvement of people’s material living standards, the growth of cultural literacy and spiritual needs has become increasingly significant, promoting the prosperity of the book market. However, the rapid development of the Internet and e-commerce has posed an unprecedented challenge to the traditional book publishing and sales model. Book companies need to constantly innovate their marketing concepts and use more flexible and efficient marketing strategies to cope with increasingly fierce market competition. In this context, e-commerce has not only changed the way books are circulated, but also made marketing methods increasingly diversified. This article will explore innovative strategies for book reading promotion and marketing from the perspective of e-commerce, aiming to provide reference for the further development of the book market.

关键词： 电子商务   物流业   农村经济  

摘要： 随着电子商务的不断繁荣发展,农村物流业得到了迅速发展,并且在推动农村经济发展方面发挥了关键作用。不过我国物流企业发展整体水平较低,结合农村的特点和问题,如何促进农村经济发展,打通农村电商物流的“最后一公里”,成为目前的热点问题。本文旨在探讨电子商务背景下,物流业发展对农村经济的影响。通过分析农村经济的特点以及物流业发展的趋势以及所面临的问题,并且对两者之间的关系进行研究,提出了一些可供参考的建议,以促进农村经济发展。With the continuous development of e-commerce, the logistics industry has played a key role in promoting the development of rural economy. This article aims to explore the impact of logistics industry development on rural economy in the context of e-commerce by analyzing the characteristics of rural economy and the trends and problems faced by the logistics industry, and studying the relationship between the two, in order to promote the development of rural economy.

关键词： 电子商务   远程工作   绩效管理   挑战   对策  

摘要： 随着电子商务的快速发展,远程工作模式在电商行业中日益普及,特别是在突发公共卫生事件期间,许多电商企业迅速转向这种灵活的工作方式。尽管远程工作为员工提供了更大的灵活性和便利性,但也给企业绩效管理带来了新的挑战。本文旨在探讨电子商务企业中员工远程工作的绩效管理机制,分析其当前面临的主要挑战,包括缺乏及时沟通、绩效评估标准模糊以及员工自我管理能力的差异等。同时,提出了相应的应对策略,如提升沟通效果和协作效率、完善绩效评估体系以及提升员工自我管理与自我驱动能力。未来,电子商务企业需不断优化绩效管理策略,以适应不断变化的工作环境和员工需求,充分发挥员工能力。With the rapid development of e-commerce, the remote working model has become increasingly popular in the e-commerce industry, especially during the public health emergency, and many e-commerce companies have quickly turned to this flexible working method. Although telework provides employees with greater flexibility and convenience, it also brings new challenges to performance management. The purpose of this paper is to explore the performance management mechanism of employees working remotely in e-commerce enterprises and to analyze the main challenges currently faced, including the lack of timely communication, vague performance evaluation standards, and differences in employees’ self-management ability. Meanwhile, corresponding coping strategies are proposed, such as improving communication effectiveness and collaboration efficiency, improving performance evaluation system, and enhancing employees’ self-management and self-driven abilities. In the future, e-commerce enterprises need to optimize their performance management strategies to adapt to the changing work environment and employee needs, and to give full play to employee capabilities.

关键词： 电子商务   冷链物流供应商   云模型MABAC  

摘要： 随着电子商务的迅猛发展,尤其在生鲜食品、医药等对温度敏感商品的领域,冷链物流的重要性日益凸显。选择合适的冷链物流供应商成为电商平台提升运营效率、保证产品质量的关键。然而,由于影响供应商选择的因素复杂且存在不确定性,传统的决策方法难以有效应对。本文提出了一种基于云模型与多属性双向边界逼近法(MABCA)的冷链物流供应商选择的决策框架,能够有效综合多维评价因素,在不确定环境下实现对冷链物流供应商科学评价与选择,提高决策的精确性与合理性,最后,通过永辉生鲜选择冷链物流供应商的现实案例验证了决策框架的有效性。With the rapid development of e-commerce, the importance of cold chain logistics is becoming more and more prominent, especially in the field of temperature-sensitive commodities such as fresh food and medicine. Selecting suitable cold chain logistics suppliers has become the key for e-commerce platforms to improve operational efficiency and ensure product quality. However, due to the complexity and uncertainty of the factors affecting supplier selection, traditional decision-making methods are difficult to respond effectively. This paper proposes a decision-making framework for cold chain logistics supplier selection based on cloud model and multi-attribute bi-directional boundary approximation (MABCA), which can effectively synthesize the multi-dimensional evaluation factors, realize scientific evaluation and selection of cold chain logistics suppliers under uncertain environment, and improve the accuracy and reasonableness of decision-making, and finally, verify the decision-making framework through the real case of Yonghui Fresh’s selection of cold chain logistics suppliers.