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关键词： 乡村振兴   农村电子商务   影响因素  

摘要： 在乡村振兴战略的推动下,农村电子商务作为新兴产业,其发展尤为瞩目,显现出巨大的发展潜力和价值。虽然农村电子商务在发展的过程中有着突出的特点,形成了独特的发展模式,但在乡村振兴背景下影响农村电子商务的诸多因素中,仍存在着网络基础设施薄弱、农民收入水平相对较低、品牌化不足、电商人才欠缺及物流设施不完善等问题。为此,文章试图从区块链技术的角度,提出进一步完善网络基础设施建设、提高农民收入水平、增强品牌知名度、注重培养和引进电商人才、改善物流交通条件等对策建议,以促进农村电子商务的健康发展,助力乡村振兴。Driven by the strategy of rural revitalization, rural e-commerce, as an emerging industry, has drawn particular attention to its development, showing great development potential and value. Although rural e-commerce has prominent characteristics in the process of development, forming a unique development model, in the context of rural revitalization, there are still many factors affecting rural e-commerce, such as weak network infrastructure, relatively low income level of farmers, insufficient branding, lack of e-commerce talent and imperfect logistics facilities. To this end, the article tries to put forward countermeasures and suggestions from the perspective of blockchain technology to further improve network infrastructure construction, improve farmers’ income level, enhance brand awareness, pay attention to training and introducing e-commerce talents, and improve logistics and transportation conditions, so as to promote the healthy development of rural e-commerce and help rural revitalization.

关键词： S2b2C   社交电商   新零售   C2B模式   电子商务  

摘要： 本文研究发现:当下社交媒体已成为我国居民日常生活的一部分,人们通过社交媒体获取信息、分享生活,也通过社交媒体购物。S2b2C模式是一种在传统电子商务的基础上向C2B模式迈进的新型社交电商模式,供应商通过与渠道商有效合作,将商品或服务送达消费者手中。这种模式的关键在于渠道商不仅作为供应商和消费者之间的桥梁,还利用社交媒体工具创造内容,进一步提升商品销售效果。S2b2C模式降低了品牌新零售的交易成本、提高了运营效率,精准地满足了消费者的个性化需求。在新零售背景下,品牌要充分学习和应用该模式,进一步探索和完善相关内容,提高品牌影响力和竞争力,仅供参考。

关键词： 非物质文化遗产   电子商务   新媒体化   广告营销  

摘要： 随着数字技术的迅猛发展,新媒体成为线上营销的主要阵地。非遗手工艺品的线上销售成为文化传承与现代商业融合的关键领域。本文以镇湖苏绣为例,深入分析了非遗手工艺品在线上销售过程中遭遇的多重挑战,包括品牌认知度不足、内容营销策略单一、互动性缺失、市场定位模糊等问题。针对这些问题,本文提出了具体的对策与建议,如利用短视频平台的数据分析工具实现精准市场定位,优化短视频内容策略以增强品牌吸引力和用户互动,以及通过打造线下IP与线上互动融合提升用户体验感。这些对策旨在帮助传统手工艺品品牌在新媒体时代中重塑市场竞争力,实现文化传承与商业发展的双赢。With the rapid development of digital technology, new media has become the main battlefield for online marketing. The online sales of intangible cultural heritage handicrafts have become a key area for the integration of cultural heritage and modern commerce. This article takes Zhenhu Su embroidery as an example to deeply analyze the multiple challenges encountered in the online sales process of intangible cultural heritage handicrafts, including insufficient brand awareness, single content marketing strategy, lack of interactivity, and vague market positioning. In response to these issues, this article proposes specific countermeasures and suggestions, such as using data analysis tools on short video platforms to achieve precise market positioning, optimizing short video content strategies to enhance brand appeal and user interaction, and improving user experience by creating a fusion of offline IP and online interaction. These measures aim to help traditional handicraft brands reshape their market competitiveness in the era of new media, achieving a win-win situation between cultural inheritance and commercial development.

关键词： 电子商务   互联网金融犯罪   刑法规制   金融创新   谦抑性  

摘要： 互联网技术的迅速发展带来互联网与金融相融合的新型金融业务模式,电商平台上的新型互联网金融犯罪不断涌现给我国互联网金融的刑法规制带来了新的挑战。互联网金融犯罪的刑法规制两种主要的观点是限制说和扩张说,但面对当下新型互联网金融犯罪和金融创新发展的现实需要显然存在局限性。刑法规制亦应保持谦抑性原则,通过完善立法和对司法解释的灵活运用,兼顾促进互联网金融创新与打击犯罪保护法益的平衡。The rapid development of Internet technology has brought a new financial business model of the integration of Internet and finance. New Internet financial crimes on the platform of e-commerce continue to emerge, which brings new challenges to the criminal law regulation of Internet finance in our country. The two main viewpoints of the criminal law regulation of Internet financial crimes are the restriction theory and the expansion theory, but there are obviously limitations in the face of the realistic needs of the current new Internet financial crimes and financial innovation and development. The criminal law regulation should also maintain the principle of modesty and restraint, and balance the interests of promoting Internet financial innovation and combating crime protection law by improving legislation and flexibly applying judicial interpretation.

关键词： 数字经济   农村经济   电子商务   策略研究  

摘要： 本文全面分析了农村电子商务的发展现状、存在的问题及数字经济推动其发展的路径与对策。农村电商市场规模持续扩大,政策支持力度加大,基础设施建设不断完善,新业态新模式不断涌现,但也面临基础设施薄弱、农民电商素养不足、农产品标准化和品牌化程度低、专业人才匮乏等挑战。数字经济背景下,推动农村电商发展需强化基础设施建设,提升农民电商能力,推动农产品标准化与品牌建设,加强人才队伍建设,创新营销策略与手段,并加大政策支持与监管力度。具体措施包括网络基础设施升级、构建高效农村物流体系、电商知识普及与深化、农产品标准化体系建立、品牌建设与保护、人才引进与培养、差异化营销策略制定以及拓宽融资渠道等。通过这些措施的实施,可以进一步推动农村电商的快速发展,为实现乡村振兴和农业现代化提供有力支撑。This paper comprehensively analyzes the current development status, existing problems, and the paths and countermeasures for the development of rural e-commerce driven by the digital economy. The rural e-commerce market continues to expand with increased policy support, continuously improved infrastructure, and emerging new formats and models. However, it also faces challenges such as weak infrastructure, insufficient e-commerce literacy of farmers, low standardization and branding of agricultural products, and a shortage of professional talents. Under the background of the digital economy, promoting the development of rural e-commerce requires strengthening infrastructure construction, enhancing farmers’ e-commerce capabilities, promoting the standardization and branding of agricultural products, strengthening talent team building, innovating marketing strategies and means, and intensifying policy support and supervision. Specific measures include upgrading network infrastructure, building an efficient rural logistics system, popularizing and deepening e-commerce knowledge, establishing a standardization system for agricultural products, building and protecting brands, attracting and cultivating talents, formulating differentiated marketing strategies, and broadening financing channels. Through the implementation of these measures, the rapid development of rural e-commerce can be further promoted, providing strong support for the realization of rural revitalization and agricultural modernization.

关键词： 乡村振兴   高质量发展   电子商务   农村电商  

摘要： 在乡村振兴背景下农村电商通过加快信息传播、促进产品流通、优化产业结构及推动城乡协调发展,对乡村振兴具有重要意义。当前,农村电商市场规模不断扩大,但面临挑战。文章旨在分析发展现状,揭示存在问题,并提出完善路径对策,以推动农村电商高质量发展,助力乡村振兴战略实施和社会主义现代化国家建设。Rural e-commerce in the context of rural revitalisation is of great significance to rural revitalisation by accelerating the dissemination of information, facilitating the circulation of products, optimising industrial structure and promoting the coordinated development of urban and rural areas. Currently, rural e-commerce market scale is expanding, but faces challenges. The article aims to analyse the current development situation, reveal the existing problems, and put forward measures to improve the path of countermeasures, in order to promote the high-quality development of rural e-commerce, and help the implementation of the strategy of rural revitalization and the construction of a modern socialist country.

关键词： 电子商务法   消费者权益保护   策略   法律框架   虚拟性  

摘要： 随着互联网技术的飞速发展,电子商务已成为现代经济的重要组成部分,极大地改变了人们的消费方式和商业运作模式。然而,电子商务所固有的虚拟特质与信息不对称等特性,却催生了一系列新颖的消费者权益保障挑战。本文立足于电子商务法学的维度,深入剖析当前电子商务领域内消费者权益保护的现状、所面临的问题及其背后的根源,进而探讨应对策略。此举旨在为强化相关法规体系、提升消费者权益保护的实际效能,提供既具理论深度又富有实践意义的参考与支持。With the rapid development of Internet technology, e-commerce has become an important part of modern economy, which has greatly changed people’s consumption mode and business operation mode. However, the inherent virtual characteristics and information asymmetry of e-commerce have given birth to a series of novel challenges to protect consumers’ rights and interests. Based on the dimension of e-commerce law, this paper makes an in-depth analysis of the current status of consumer rights protection in the field of e-commerce, the problems faced and the root causes behind, and then discusses the countermeasures. This move aims to strengthen the relevant legal system, improve the actual efficiency of consumer rights and interests protection, and provide reference and support with both theoretical depth and practical significance.

关键词： 农村   电子商务   困境   对策  

摘要： 近年来,在乡村全面振兴战略实施和互联网信息技术蓬勃发展的机遇下,农村电子商务取得了一系列成果。但不可忽视,相比于城市,农村电子商务的发展面临着更加严峻的现实困境,主要体现在基础设施的薄弱、市场竞争的激烈以及高等人才的缺乏上。基于此,应从完善基础设施、发展特色农业、培养适配性人才方面入手,促进农村电子商务的发展进步。In recent years, rural e-commerce has achieved a series of results under the implementation of the strategy of comprehensive revitalization of the countryside and the opportunities arising from the booming development of Internet information technology. However, it cannot be ignored that, compared with the city, the development of rural e-commerce faces a more severe reality dilemma, which is mainly reflected in the weak infrastructure, fierce market competition and the lack of higher talents. Based on this, the development of rural e-commerce should be promoted by improving infrastructure, developing specialty agriculture and cultivating suitable talents.

关键词： 数据资产   数据质量   书评   数智时代  

摘要： [目的/意义]对《电子商务数据质量控制研究》一书进行评介,旨在使读者了解电子商务数据质量控制的理论、方法和实践。[方法/过程]阅读《电子商务数据质量控制研究》和调研相关文献资料,运用内容分析法、归纳法,从主要内容和写作特色两个维度进行评介。[结果/结论]该书的出版丰富了数据质量研究内容,为电子商务领域与数据质量相关的从业人员及科学数据研究人员,提供了新视角、新理念、新思路和新应用。

关键词： 通知   反通知   审查义务  

摘要： 随着互联网信息技术的快速发展,互联网知识产权侵权现象的发生日益频繁,知识产权权利主体与电子商务主体权益争议日益显化,各方主体权益保障失衡,故增设于通知–删除机制上的“反通知”机制应运而生,并被正式引入《电子商务法》,成为规制电子商务领域知识产权侵权行为重要调整规则。但在具体实践过程中,“通知与反通知”规则运行尚存问题,如行为人恶意行使通知权利、电子商务平台的审查义务与标准饱受争议、知识产权权益保护与平台内部经营者合法权益保障失衡等。故实现我国电子商务领域知识产权权益的有效保护与电子商务平台、平台外部权利人以及平台内部经营者三方权益的平衡,对营造良好的电子商务经营秩序,保障其持续性良性发展具有重要意义。本文从权利人主观要素的判定标准、电子商务平台审查义务与标准、各方权益平衡等方面对《电子商务法》中通知与反通知规则的适用问题进行了探究分析,并对问题的解决进行了思考。With the rapid development of Internet information technology, the occurrence of intellectual property rights infringement on the Internet has become increasingly frequent, and the disputes between intellectual property rights holders and e-commerce entities have become more prominent. The balance of rights protection among various stakeholders has been disrupted, so the “counter-notification” mechanism, which was added to the notification-deletion mechanism, was born and formally introduced into the Electronic Commerce Law, becoming an important adjustment rule for regulating intellectual property rights infringement in the e-commerce field. However, there are still problems in the operation of the “notification and counter-notification” rules in practice, such as the malicious exercise of the notification right by the party in question, the controversial review obligations and standards of e-commerce platforms, and the imbalance between intellectual property rights protection and the legitimate rights protection of platform internal operators. Therefore, it is of great significance to effectively protect intellectual property rights in e-commerce in China and achieve a balance of interests among e-commerce platforms, platform external rights holders, and platform internal operators, in order to create a good business order and ensure the sustainable and healthy development of e-commerce. This paper explores and analyzes the application issues of the notification and counter-notification rules in the Electronic Commerce Law from the perspective of the determination standards of the subj