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关键词： 电子商务平台经营者   相应责任   审核义务   安全保障义务  

摘要： 电子商务的迅猛发展改变了人们的生活方式,随着电商平台的日益壮大,平台经营者对平台内经营者的管控能力也更强,因而应当承担的注意义务也更重。《电子商务法》第38条第二款规定的“相应责任”这一模糊表达给平台责任的确定带来极大争议。对平台责任的解释可以先确定审核义务和安全保障义务的内容和认定要素,再将“相应责任”限定在民事责任的框架下讨论。现实情况的复杂性决定了具体问题具体分析这一方案,在个案中分析权衡该适用连带责任、按份责任还是补充责任,可以避免平台承担过重或者过轻的责任。The rapid development of e-commerce has changed people’s lifestyles, and with the growing growth of e-commerce platforms, platform operators have a stronger ability to control the operators on the platform, so they should bear a heavier duty of care. The vague expression of “corresponding liability” under the second paragraph of Article 38 of the E-Commerce Law has brought great controversy to the determination of the liability of the platform. The interpretation of the platform’s liability can first determine the content and determination elements of the review obligation and the security guarantee obligation, and then limit the discussion of “corresponding liability” to the framework of civil liability. The complexity of the actual situation determines that this solution should be analyzed on a case-by-case basis, and the analysis and weighing of joint and several liability, share liability or supplementary liability in individual cases can avoid the platform from assuming excessive or light liability.

关键词： 视觉营销策略   面孔特征   消费者购买决策  

摘要： 随着互联网技术的发展,电子商务已成为现代社会不可或缺的消费模式,其影响力渗透到日常生活的方方面面。在这一背景下,视觉营销作为电子商务领域的核心策略之一,其重要性愈发显著。本文旨在通过文献综述,剖析面孔特征在电子商务视觉营销中的作用,基于消费者决策模型理论和社会关系模型探讨其如何微妙地影响消费者的购买决策。同时,本文还梳理了当前电子商务企业如何利用这些面孔特征构建有效的视觉营销策略,为业界提供有价值的参考。With the development of Internet technology, e-commerce has become an indispensable consumption model in modern society, infiltrating every aspect of daily life. Against this backdrop, visual marketing, as one of the core strategies in the e-commerce sector, has become increasingly significant. This article aims to analyze the role of facial features in visual marketing for e-commerce through a literature review, exploring how they subtly influence consumer purchasing decisions based on consumer decision-making models and social relationship models. Furthermore, the article will summarize how current e-commerce enterprises utilize these facial features to construct effective visual marketing strategies, providing valuable insights for the industry.

关键词： 电子商务   中国艺术市场   数字化  

摘要： 在全球经济与文化不断融合的背景下,艺术市场作为文化交流与财富管理的重要领域,正经历深刻的变革。近年来,中国艺术市场展现出蓬勃发展的态势,吸引了众多投资者与收藏家。数字化技术与电子商务的快速发展,为传统艺术市场带来了巨大的机遇与挑战。大数据、人工智能、区块链等新兴技术的应用,不仅提高了艺术品的价值评估与交易效率,也推动了市场透明度的提升。在疫情推动下,线上展览与虚拟拍卖迅速普及,电子商务平台逐渐成为艺术品交易的重要途径。然而,数字化与电子商务在赋能艺术市场的同时,也引发了如真伪鉴定、版权保护、交易安全性等新问题。本文探讨了数字化赋能中国艺术市场的特征、机遇与挑战,并分析了未来可能的发展趋势,如NFT市场的持续增长、艺术品消费的多元化、社交电商的崛起、以及传统市场的数字化转型与融合,为艺术市场的可持续发展提供了理论支持与实践参考。In the context of the continuous integration of global economy and culture, the art market, as an important field of cultural exchange and wealth management, is undergoing profound changes. In recent years, China’s art market has shown a booming trend, attracting many investors and collectors. The rapid development of digital technology and e-commerce has brought great opportunities and challenges to the traditional art market. The application of emerging technologies such as big data, artificial intelligence and blockchain has not only improved the value assessment and transaction efficiency of artworks, but also promoted the improvement of market transparency. Driven by the epidemic, online exhibitions and virtual auctions have become rapidly popular, and e-commerce platforms have gradually become an important way of art trading. However, digitalization and e-commerce, while empowering the art market, have also raised new issues such as authenticity verification, copyright protection, and transaction security. This paper discusses the characteristics, opportunities and challenges of the Chinese art market enabled by digitalization, and analyzes the possible future development trends, such as the continuous growth of the NFT market, the diversification of art consumption, the rise of social e-commerce, and the digital transformation and integration of traditional markets, providing theoretical support and practical reference for the sustainable development of the art market.

关键词： 绿色物流   企业物流   可持续发展   电子商务  

摘要： 21世纪以来,伴随着数字经济与电子商务平台的兴起,物流产业规模进一步扩大。物流业的蓬勃发展与物流企业数量的快速增长也带来了一系列环境问题。本文以绿色物流为核心,聚焦我国物流企业发展现状和现存问题,阐明绿色物流的发展目标、功能要素以及企业物流如何能够进一步绿色化的具体举措,有助于推动相关物流企业可持续发展。Since the 21st century, with the rise of digital economy and e-commerce platform, the scale of logistics industry has been further expanded. The vigorous development of the logistics industry and the rapid growth of the number of logistics enterprises have also brought a series of environmental problems. With green logistics as the core, this paper focuses on the current situation and problems of logistics enterprises in China, and expounds the development goals and functional elements of green logistics and the specific measures of how enterprise logistics can be further greened. It will help to promote the sustainable development of relevant logistics enterprises.

关键词： 技工院校   电商专业   公共文化课   课内外一体化  

摘要： 现代化教育对于培养全能型人才的教育理念,督促着各级各学校持续不断为塑造德智体美劳全面发展的学生而努力。本文论述的技工院校一体化教学模式便是兼顾文化课程、专业课程、校内教学、校外实践一体运行的体现。首先阐述了该教学模式的特点,以及在技工院校实施的必要性,其次根据技工院校电子商务专业发展的特点,给出相对应的一体化教学模式,追求职业院校在专业技术教学与公共文化课教学管理上的协调发展。

关键词： 经营宗旨   产品理念   用户至上   电子商务   阿里巴巴   互联网   优先级   理念引领  

摘要： 我们为公司的战略方向选择了两条重要路径:第一个战略是“用户为先”。对于各个平台而言,用户都是第一位的,这意味着从经营宗旨到产品理念,我们都以“用户第一”的优先级来设计公司的经营目标和产品流程。中国拥有世界上最大的互联网人口,是全世界电子商务渗透率最高的国家之一。

关键词： 电子支付安全   电子商务法律   风险管理  

摘要： 本文讨论了电子支付安全与电子商务法律风险管理的相关问题。电子支付虽然方便快捷,但也存在系统安全问题,如系统漏洞、病毒攻击和黑客入侵,这些威胁用户资金安全。电子支付安全问题的成因包括用户安全意识不足、技术手段落后和法律法规不完善。另一方面,电子商务法律风险源于法律法规滞后、监管缺失和技术漏洞。电子支付安全监管体系不完善,法律法规和标准待健全,监管部门间协调不足。电子商务企业法律风险意识淡薄,可能涉及用户隐私侵犯、违规促销和逃税等问题。为解决这些问题,需要完善电子支付安全监管体系,建立健全电子商务法律法规体系,并提升企业法律风险意识。This paper discusses the issues related to electronic payment security and e-commerce legal risk management. Although electronic payment is convenient and fast, there are also system security issues, such as system vulnerabilities, virus attacks, and hacker intrusions, which threaten the safety of user funds. The causes of electronic payment security problems include insufficient user security awareness, backward technical means, and imperfect laws and regulations. On the other hand, the legal risks of e-commerce stem from lagging laws and regulations, lack of regulation, and technological loopholes. The electronic payment security supervision system is not perfect, laws, regulations and standards need to be improved, and the coordination between regulatory departments is insufficient. E-commerce enterprises have a weak awareness of legal risks, which may involve issues such as user privacy violations, illegal promotions, and tax evasion. In order to solve these problems, it is necessary to improve the security supervision system of electronic payment, establish and improve the legal and regulatory system of e-commerce, and enhance the awareness of legal risks of enterprises.

关键词： 数实融合   电子商务   发展困境   策略  

摘要： 数实融合是利用数字经济的数据要素、智能产品和数字化模式,推动实体经济转变业务逻辑、重塑组织结构和创新价值创造方式的过程。在数字化时代,电子商务作为数实融合的重要推动力,正加速改变传统产业形态,促进经济高质量发展。然而,尽管电子商务发展迅猛,其在技术基础设施、数据安全与隐私保护、市场竞争与商业模式、物流与供应链管理等方面仍面临诸多挑战。本文从数实融合的视角,深入分析电子商务发展的困境,并提出相应的策略建议,旨在推动电子商务在数实融合背景下实现可持续发展和创新突破。The integration of data and reality is the process of utilizing the data elements, intelligent products, and digital models of the digital economy to promote the transformation of business logic, reshape organizational structure, and innovate value creation methods in the real economy. In the digital age, e-commerce, as an important driving force for the integration of data and reality, is accelerating the transformation of traditional industrial forms and promoting high-quality economic development. However, despite the rapid development of e-commerce, it still faces many challenges in terms of technological infrastructure, data security and privacy protection, market competition and business models, logistics and supply chain management, and so on. This article analyzes the difficulties in the development of e-commerce from the perspective of the integration of data and reality, and proposes corresponding strategic suggestions, aiming to promote sustainable development and innovative breakthroughs in e-commerce under the background of the integration of data and reality.

关键词： 线性规划   电子商务   物流配送   运输问题  

摘要： 本文探讨了线性规划在电子商务物流中的应用,特别是通过解决运输问题来优化物流配送。通过建立线性规划模型,并利用路径追踪算法进行求解,我们能够在满足供应和需求约束的前提下,找到最优的运输方案,以最小化总运输成本。本文还通过一个实际案例展示了该方法的应用,并分析了其在电子商务环境下的有效性和优势。This study explores the application of linear programming in e-commerce logistics, particularly focusing on optimizing logistics distribution through solving the transportation problem. By constructing a linear programming model and applying the path tracking algorithm, we can find the optimal transportation plan that minimizes total transportation costs while satisfying supply and demand constraints. This paper demonstrates the application of this method through a real-world case and analyzes its effectiveness and advantages in the e-commerce environment.

关键词： 电子商务   养老产业   健康产业   养老服务体系  

摘要： 随着我国人口老龄化加剧,养老产业与健康产业的融合发展成为现实所需。电子商务作为现代经济中不可或缺的驱动因素,为养老产业与健康产业的协同发展提供了新路径。本文从养老服务体系出发,探讨电子商务如何通过平台整合、资源共享与数字化服务推动两大产业的融合发展。首先,电子商务平台通过线上线下联动提升健康产品与养老服务的可及性和覆盖面。其次,基于大数据与智能化管理,电子商务助力养老服务精准化,提升老年人健康管理和服务体验。最后,本文通过探索性分析,提出了优化电子商务与养老、健康产业融合的政策建议,旨在为构建可持续发展的养老服务体系提供理论依据和实践指导。As China’s aging population intensifies, the integration of the pension industry and the health industry has become a reality. As an indispensable driving factor in the modern economy, e-commerce provides a new path for the coordinated development of the pension industry and the health industry. Starting from the old-age service system, this paper discusses how e-commerce can promote the integration and development of the two major industries through platform integration, resource sharing and digital services. First of all, the e-commerce platform improves the accessibility and coverage of health products and pension services through online and offline linkage. Secondly, based on big data and intelligent management, e-commerce helps the precision of pension services and improves the health management and service experience of the elderly. Finally, through exploratory analysis, this paper puts forward policy suggestions to optimize the integration of e-commerce, pension and health industries, aiming to provide theoretical basis and practical guidance for the construction of a sustainable pension service system.